instagram presentation may 2015
Post on 04-Aug-2015
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• Monthly active users 300m (April 2015)
• 43% are aged 16-24
• Instagrammers are 58% more likely to engage with a brand than facebook users, and 120% more likely than Twitter users
What is it?
• Share Photos
• Share Videos
• Build A Following
• Build Relationships: Interact – favourite/ comment
Your Instagram Account
• Personal and/ or business?
• Hard to toggle between the two
• Can link to other social media platforms
How To Use
• Take photos on mobile, add filters to create effect.
• Share them on Instagram + other platforms. Good for improving photos before posting them to Twitter etc
Mostly via Mobile
• Limited use via desktop
• IFTT, HootSuite and Unfollowers
Branding
• Share lifestyle content that represents your brand’s persona.
• Intersperse your photos of your product with lifestyle photos that your followers can relate to
• NB local photos
Hashtags
• Use hashtags to listen and find people• Eg #Norwich #Norfolk
• Create a hashtag for your brand and encourage clients to use it across Instagram, Facebook, G+, Twitter etc
Private Messages
• Instagram direct message - send photos or videos to other users privately
• If they don't follow you they will be able to choose whether or not to view it
• You can send a DM to multiple users and each person receiving the message has the ability to reply all, reply just to the sender or comment.
Private Message Contest
• Gap launched a contest using Instagram Direct.
• Gap sent the first 15 people that commented on its photo a Direct Instagram that asked for photos of what the users were wearing for a chance to win a prize.
Find Followers
• Run a search • Follow people who re-pin your posts• Promote it on other channels eg write a
blog, add a link to facebook, email footers etc
• Use a hashtag• Competitions
Analytics
• Iconosquare: Free tool
Contact Us
• http://www.brightyellowmarketing.com/• @brightyellw• facebook.com/brightyellowmarketing• Sparkle@brightyellowmarketing.com• 01953 600534
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