inshore opportunities

Inshore Growth Opportunities

Trends

Baby BoomersLargest transfer of wealth in history

Shift from Offshore to InshoreEconomics

Fuel

Interest

Brand StrengthMaverick, Hewes & Pathfinder

Highlights

Maverick

market leader for flats boats

Hewes

market leader for light tackle skiffs

Pathfinder

market leader for bay boats

top selling boat in Florida market overall

Highlights

Miami Boat Show Success, 2008

Largest number MHP boats sold in history of company, despite a down market

Pathfinder 2200

Top selling boat in Florida market

Dedicated to new products

2009

Hewes Redfisher Updates: 16, 18 & 21

Pathfinder Fusion Series: 21, 19, 17

Maverick 17 Micro

New cushions

Custom options: powder coating, deck colors

Keys to Success

Keys to Success

Focus on inshore fishing boat business

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Stocking product mix

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Stocking product mix

Going after the business

Keys to Success

Focus on inshore fishing boat business

Passion and interest in product lines

Local guides

How-to expertise sharing

Stocking product mix

Going after the business

Your SuccessProfit

Sustained growth

Push out competitors

Leadership

Design

Performance

Construction

Manical pursuit of excellence

Built by serious anglers for serious anglers

Lines of Business

Technical

Flats

Bay

MaverickTechnical poling skiffs

HewesLight tackle skiffs

PathfinderBay and Fusion

Fusion Flats skiff fishability, bay boat practicality

NEW!

Who is a Maverick customer?

Hardcore fisherman

Emphasis on technical features

draft at rest, no hull slap, pole-ability, shallow water running performance

Focused on getting to the fish

TechnicalFlyfishing

Ultra-shallow

Precision

Who is a Hewes customer?

Looking for a legacy fishing brand

Like to shallow water fish

Wants comfort, stability and security

Values taking family along but doesn’t want to give up flats fishing with a bay boat

Merchandise itGreat displays key to inspiring and motivating buyers

“ I have never seen a product whose sales can’t be enhanced by merchandising designed to get and hold a prospective customer’s attention.”

G. Worthington Hipple, author of Sell Yourself Rich

Unusual action creates unusual results.

Forum

3rd party endorsements

Technical information

Passionate enthusiasts

Heart and soul of brands

Live Online Chat

Advice, how-to, answers to questions a click away

Brand builder

Feel-good element

Competitive advantage

Great experiencesLong-term relationships