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Innovations inStand Up Pouches

New Delhi10 July 2009

Jonathan Fowleinnovati

AgendaEuropean dataFunctionalityPet Food developmentsRigids versus FlexiblesBeverage PackagingMicrowave PackagingConfectionerySustainability

Stand Up Pouch Growth DriversGreat on-the-shelf presenceLightweightShatterproofModernConvenientFunctional

COST EFFECTIVE FOR BRAND OWNERS

Some Stand Up Pouch Applications

3 plyPlastic/Alu

with zipfor

InstantCoffeePowder(Turkey)

3 plyPlastic/Alu

with spout for stillDrinks(UK)

4 plyPlastic/

Alusterilised

inretort

forSoup(UK)

2 plyPlastic for

LiquidSoapRefill

(India)

3 plyPlastic/Aluwith spoutfor hot fillKetchup(Russia)

3 plyPlastic

Sterilised in retort

forMicrowave

Risotto(UK)

European Packaging 2007

0

20

40

60

80

100

120

PETcontainers

Beveragecans

Stand UpPouches

billion units

Liquid cartons

Food cans

European SUP market 2007

Wet Pet Food

Other HumanFood

Beverages

Food Retort

Non Food

Dry Pet Food

Estimated 16 billion units

Growth 10 – 15% pa

High growth in sterilizable flexible packs

Functionality

Slider

Press To Close

Microperforations

Handle

Intuitive for the Consumer

RECLOSEABLE – USA Experience98% Retailers said that reclose packaging positively changes products

67% Consumers said that reclose packaging is very important in their purchasing decisions

31% Consumers always buy products that have ability to be reclosed

FLEXCAN = Easy Open, Easy CloseTop & Bottom Gussets

Tape peels to reveal sticky Reclose surface

Patented solution from Amcor Flexibles & Rovema Packaging Systems

1. Peel open flap2. Decant product3. Push down flap4. Reclose flap against

sticky surface

Dry Pet Food formats growing fast globally

Multi wall paper bags being replaced by sophisticated Plastic bags

Flat Base for shelf facing

Notches plus easy tearopening

High barrier metallised laminate

Just a gimmick?

For the“On The Go”Dog!

Pouch Packaging Sustainability- compared with rigid packaging

Comparable energy consumption with plastic filmsGood on water usageGood on emissions (strict Eu legislation)Excellent on transporting empty packsExcellent on garbage spaceRelatively poor on recovery/recyclingPOUCHES GAINING MARKET SHARE IN EUROPE

Pouches can command a premium price

350g Glass Jar= £1.89

180g Stand Up Pouch= £1.79

Glass substitution

Beveragepack styles

Must put this in context of pack size –glass is rarely seen above 1 litre, cans are focused on 330ml (and increasingly slim line, smaller versions)HDPE bottles for milk are largely 500ml and 1 litreTetra is mainly in 250, 500ml and 1 litrePET is fairly ubiquitousPouch is niche and generally 300ml or less

Capri Sun Empty Packaging- Freight

0

500

1000

1500

2000

2500

3000

Pouch GlassBottles

Lorries for 50,000tonnes product

Cans

Source: Kraft Foods

Lifestyle fulfilment

Milk Refill Pouch

Rigid alternative for Juice“Hidden”Spout

Style & Empathy

5 year forecast forBeverage Pouches

Double digit growth due to- aseptic processing developments- high speed filling/sealing progress- falling cost of fitments- rising costs of rigid pack alternatives- environmental credentials of flexibles- CONSUMER ACCEPTANCE

Technology Advances inMicrowaveable SUPs

Self venting pouchesCool spots e.g. handlesImproved rigidityHigh temperature resistant zippers and spouts for reclose abilityBetter bottom gusset designsCheaper tooling for shapes to improve functionality and personalisation

Self steaming in SUP

Microwaveable Pouch IdeasSelf Venting

“Rip, Grip, Tip”

“Tear & Pour”

“Loopy”

Indulgence & Snacking

Confectionery pack developments reflect Consumer lifestyle

More mobile consumer

Reward or treat ( guilt free)

Sharing

Fun size

Pack itself is part of enjoyment

Small Wins=Big Results

Source: Peel Plastic Products

Form-Fill- Seal or Pre-made?*Some investments in wet pet food FFS*Pre-made gives manufacturing flexibility*Retort pouches are high risk hence

preference for pre-made*Pre-made provides superior appearance* Spouts are difficult with FFS

Future DemandsOut of home consumption – one handed, tactile, no spillage, preferably recloseableFor consumer indulgence the packaging should be the brand eg TetraPakImproved portion controlSeniors friendly – intuitive opening and closing, better instructionsMore microwaveable friendly

ConclusionsLocal Asian pouch technology is good There are export opportunities to Europe , particularly retort, beverage and non foodBRC accreditation is recommendedConsumer convenience innovations are growingFitment costs are decreasingGood possibilities to replace rigidsSome opportunities for Joint Ventures

AcknowledgementsPeel Plastic Products Ltd., CanadaHuhtamaki Flexibles, GermanyAmcor Flexibles, BelgiumPaharpur Industries, IndiaConstantia Flexibles, AustriaSchoenwald Consulting, Germany