innovation tales

INNOVATION TALES

LIVERPOOL VICTORIASEP 2011

NICK JANKEL, WECREATE

@MIND_MAVERICK

OR

THE FELLOWSHIP OF K-CHING

BUILDING THE CAPACITY FOR ORGANISATIONS TO CO-CREATE

THROUGH

TRAINING, COACHING & CULTURE-CHANGE

BLAHHOW MANY TIMES DO WE HERE PEOPLE TALKING TALKING TALKING ABOUT INNOVATION?

IMPACTFULLEVERAGE OF IDEAS

INCREMENTAL

DISRUPTIVE

QUEST

VENTURE FORTH TO FIND

THE HIDDEN TREASURE

MAKING NEW CONNECTIONS BETWEEN INFORMATION

THING?

THINKING!AND THEREFORE A WAY OF DOING BUSINESS / LIFE

STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS

OLD IDEAS STOP US

THINKING FREELY

LET GOOF THE OLD IDEAS

NO MATTER HOW HARD

BEFOREWE GET NEW ONES

THE BIG IDEAS THAT CREATE

GROWTH

SmartyPig

SAFETYIN OLD ASSUMPTIONS, CONVENTIONS AND MYTHS

RISKOF CHALLENGING THEM

ILLUSIONBECAUSE HOLDING ONTO THE OLD IDEAS IS FAR MORE DANGEROUS LONG-TERM THAN RISKING NEW ONES

$85 BILLIONWENT BUST BY CLINGING ONTO OLD IDEAS?

NEW MYTHSCREATE NEW THOUGHTS & NEW BEHAVIORS

BUSINESS AS USUAL

NEW BEHAVIOUR

NEW SEGMENT

OLD SEGMENT

INCREMENTAL

INCREMENTAL

DISRUPTIVE

PROBLEMS AS USUAL

OLD BEHAVIOUR

“A revolution doesnt happen when society adopts new tools. It happens when society adopts new behaviours.”CLAY SHIRKY

NEW BEHAVIOUR

NEW SEGMENT

OLD SEGMENT

SMARTYPIG

WONGA

ZOPAKIVA

OLD BEHAVIOUR

STORYALL INNOVATION IS A NARRATIVE

HUMANEXPERIENCE IS EMBEDDED IN STORY

70%OF WHAT WE LEARN IS THROUGH STORIES

"Those who do not have power over their story — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -truly are powerless, because they cannot think new thoughts.”SALMAN RUSHDIE

STORIESDEFINE OUR ASSUMPTIONS, OUR BUSINESSES AND OUR SOCIETY

CHANGETHE GAME? FIRST YOU MUST CHANGE THE STORY

"You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."BUCKMINSTER FULLER

ENGINEERINGINNOVATION

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

CONNECTIONTHE ISSUE IN REAL, HUMAN TERMSTHE PROBLEM, NEED OR DESIRE

CONFLICTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

“Problems cannot be solved by the same level of thinking that created them.”ALBERT EINSTEIN

UNCONSCIOUS PROBLEM

CONSCIOUS PROBLEM

CONSCIOUS SOLUTION

UNCONSCIOUS SOLUTION

NEW INNOVATION

MARKET DISRUPTION

INNOVATION OPPORTUNITY

LATENT NEEDS

CONVICTIONTHE VISION, OPPORTUNITY, COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCEPTTHE IDEA, THE SOLUTION

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US / CONSUMERS / THE WORLD?

WHAT IS THE NEW BEHAVIOUR?

CONNECTION

CONFLICT

CONVENTIONS CONVICTION

CONSCIOUSNESS SHIFT

CONCEPT

CONCRETE IMPACT

“REALITY”

“IDEAS”

"If you’re going to have a story, have a big story, or none at all."JOSEPH CAMPBELL

www.wecreate.cc

HIERARCHIES MAINTAIN THE OLD

STORIES

GROUPTHINK

CULTUREOF INNOVATION & COLLABORATION IS KING

www.wecreate.cc

65

HIERARCHIES ARE BEING DISSOLVED

IN A

GLOBALISED PARTICIPATORY

NETWORKEDSOCIETY

(EM)POWERIN NETWORKS, INDIVIDUALS CAN INFLUENCE LARGE TEAMS TO GENERATE INNOVATION FROM THE BOTTOM-UP

SHIFTING THE CULTURE

DIVERSETEAMS MORE LIKELY TO CREATE BRILLIANCE THAN MANY SIMILAR GENIUSES

WHEN WE COLLABORATE WE

OPEN UP POSSIBILITIES THAN ONE ALONE

COULD NOT DO

DOUBTTHE POWER OF CO-CREATION?

TOGETHER EVERYTHING

IS POSSIBLE

www.elementalworldwide.com/wecoachwww.wecreate.cc

CONNECTNICK@WECREATE.CC@MIND_MAVERICK

WWW.WECREATE.CC (NEWSLETTER)