innovation and microinformation

June 2008

Teemu ArinaCEO, Dicole Ltd.

tarina.blogging.fi

Innovation and Microinformation

Once upon a time...

CHAPTER1

PRE-GUTENBERG ERA

PALIMPSESTS“Scraped again”

MANUSCRIPTSManuscripts as visual communication

3D INTERFACESChurch as a medium for visual communication

LOOK, DON’T READ

when learning == reading

CHAPTER2

MOVABLE TYPEJohannes Gutenberg, 1439

“Only a fraction of the history of literacy has been typographic.”

Marshall McLuhan (1962)

PRE-HELVETICA

READ, DON’T LOOKDecorate the margins as you go

MASS-EDUCATIONCopy/paste text and speech into your brain

fragmenting reality

CHAPTER3

ENTER DIGITAL ERAInformation has become the primary

WE ARE THE MEDIAWe exist purely as information

Imag

e: A

ndre

w M

ason

MEME MACHINES“They” copy, because “they” must

MEDIA VIRUSES– Douglas Rushkoff

NETWORK OF FRAGMENTS

PARADOX OF INNOVATION

“ The activity of innovating so as to create security and stability, is that

which produces insecurity and instability.”José Fonseca (2002)

To be is to be in context

CHAPTER4

MAN-MACHINE SYMBIOSIS– J. C. R. Licklider, 1960

SOCIAL MEDIA“We are the genitals of our technology.” – McLuhan

CONTEXTUALITYNonlinearity and probing

FRAMING SOCIAL

OBJECTS

LOOK

Look Read Perceive patterns

Pre-Gutenberg Era Gutenberg Era Post-Gutenberg Era

I’m a set of barcodes

CHAPTER5

DOMESDAY BOOK1st public memory of who owns what

MEMORY AND POWER

PRIVACYSocial web – Public memory of the private

Imag

e: n

olife

befo

reco

ffee

RELATIONSHIP DATAHow things are connected is of primary interest

“ There's no going back, and there's no hiding the information.

So let everyone have it.”Andrew Kantor

Photo: TheAlieness GiselaGiardino²³

META EXPERIENCESMedias are identity devices

PRAGMATIC WEBOur tools know who we are

History of the Future

CHAPTER6

INTERNET OF THINGS“Things that think want to link.” – Nicholas Negroponte

LINKING THINGSIf you die, you can still hang-around as a thinglink

Artifacts Machines Products Gizmos Spimes Biots

Ph

ysi

cal

ton

nage

of

ob

ject

s

2milj. BC 1508 1919 1989 2004 2060Ref: Bruce Sterling, Shaping things

Hunters &Gatherers

Customers

Consumers

End-users

Wranglers

What do you call a handheld interface for real, actual objects?

"A wand."Bruce Sterling

PHONES AS WANDS

500100501510

Print

RadioCinemaRecordings

Television

Internet

Mobile

Years old

7th MASSMEDIA

Ref: Tomi T. Ahonen

UPCYCLING CULTUREWe have to emulate the way nature recycles waste

HOMO CONTEXTUS“A person starts to live when he can live outside himself.”

– Albert Einstein

Contactteemu@dicole.comtarina.blogging.fiwww.dicole.com

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Teemu ArinaCEO, Dicole Ltd.

“Imagination is more important than knowledge”– Albert Einstein