innovate or die€¦ · webdesign social media pwa ar voice. how can we handle this change? lesson...

Why ”State of the Art” is not enough anymore.

Berlin, January 2020

Innovate or Die

About the presenter

2

About

Michael Türk

Director Solution Consulting @ Spryker

15+ years of experience in E-Commerce

michael@spryker.com

@drlrdsen

What happened to good old times?

“Man enjoying the day in the shopping mall”

Good old times…

🤣

New Reality

Customer Lifecycle Change

6

Digital customer lifecycle

Shop online

View print ad

Download appPurchase in store

Read reviews

Like on FacebookPurchase via mobile

Post review

Compare / shop online

Blog

Purchase throughcall center

Watch tutorial

View banner ad

Traditional customer lifecycle

Buy

Discover

Explore

Engage

Digital shopping process

7

1.0 TraditionalMerchant

2.0 E-commerceIntermediary (e.g. Google)

2.x M-commerceIntermediary (e.g. Google)

2.x ServicesService (e.g. subscription)

3.0 DevicesDevice (e.g. subscription)

4.0 „Thoughts“Neuro (e.g. Chip)

Purchasedecision

Pur

chas

eIn

tent

ion

Momentum Competition

Purchaseselection

Productselection

Purchaseselection

Productselection

Vendorselection

Purchaseselection

Purchaseselection

Productselection

Vendorselection

Purchaseselection

Vendorselection

Productselection

Core elements of future business modelsTim O‘Reilly: “WTF? What’s the Future and Why It’s Up to Us” (2018)

8

Replacing materials

with information

MagicalUser

Experience

AugmentedWorkers

Talent and Resources

On Demand

ManagedBy Algorithm

NetworkedMarketplace

Platforms

Serviceson Demand

Reputation System

Helping workersto succeed

Marketplace Liquidity

Alternativesto full-time employment

SEO

Catalog

Place Order

What is “magical” today will be old hat tomorrow…

9

202020102000

Excitement

Hygiene

ResponsiveWebdesign

Social Media

PWA

AR

Voice

How can we handle this change?

Lesson #1: Digital needs modern methodology.

Lesson #2: Digital needs organizational different structures.

IT HR

Controlling

Marketing Purchasing

Logistics

Lesson #3: Digital needs the right technology.

1995

1st GenerationERP - centric

2nd GenerationShop - centric

3rd GenerationService - centric

4th GenerationAPI-first and headless

PIM

CRM

OMS

CMS

…

ERP SHOP

PIM

CRM

OMS

CMS

…

SHOPERP ERP SHOP

PIM CRM

OMS

… CMS

2003 2012

Car

B2B

Social

Apps

Shop

IoT

SmartHome

Voice

Bot

and more

ERP

2017

CommerceOS

Secret Sauce for Digital

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Success

Frustration

Underleverage

Resistance

Technology Methodology OrgChart Just do it!

Methodology OrgChart Just do it!

Technology OrgChart Just do it!

Technology Methodology Just do it!

Technology Methodology OrgChart PowerpointJ

Remarks?

Questions?

Hypoxia?

15

That‘s it.

michael@spryker.com

@drlrdsen

+49 (173) 9052422

Michael Türk

Thank you for listening!