ingenium dashboard development - guiding the process
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Dashboard Development: Dashboard Development: Guiding the Process
August 2010
Your Communications Dashboardou Co u cat o s as boa d
A dynamic tool that presents an integrated A dynamic tool that presents an integrated, interpretive snapshot on effectiveness in delivering
communications results.
2
Outcomes of a DashboardOutco es o a as boa d
Monitor performance in
real time
Report on meaningful indicators
Gain a holistic & comparative
perspective on real time indicators results
Driving evidence-based decision making
3
Basic Requirements: State of Readinessas c equ e e ts: State o ead ess
P f I di2
Communications Objectives1.
Performance Indicators2.
Measurement Tools3.
Reporting Systems/Protocols4.
Ownership5.
4
Dashboard Designs: Optionsas boa d es g s: Opt o s
Corporate DashboardA.
B F i l D hb dB.
C.
Functional Dashboard
Integrated Communications Dashboard
• Objective-centric• Audience-centric
5
Avoiding Pitfallsvo d g t alls
• Over-building
• Focusing on technology, rather than content
• Tunnel vision
• Lack of ownership
• Gaps in integration
6
Step 1: Develop Building BlocksStep : evelop u ld g loc s
7
Step 2: Validate the FrameworkStep : Val date t e a ewo
Needs assessmentA.
B B iB.
C.
Buy-in
Reporting systems
D. Executive endorsement
8
Step 3: Apply the DashboardStep 3: pply t e as boa d
Articulate business objectiveA.
B D fi i d B.
C.
Define inputs and outputs
Build a prototype
D. Test, learn, refine
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Illustration: Dashboard Outputllust at o : as boa d Output
1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
800
1000
1200
0
200
400
600
800
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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Illustration: Dashboard Reportingllust at o : as boa d epo t g
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Guiding Principles: Dashboard DevelopmentGu d g c ples: as boa d evelop e t
Simplicity Easy to use, requires minimal training
Functionality Adaptable to various requirements
Flexibility Easy to modify, customize and growFlexibility Easy to modify, customize and grow
Scalability Easy to expand to multi-dimensional requirements
12
www.ingeniumcommunications.comwww.ingeniumcommunications.com
1600 Scott Street, Suite 415 Ottawa CANADA K1Y 4N7 613.729.1721
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