information retrieval wed sept 02 2015 data…. -start at 6.45

information retrieval

wed sept 02 2015

data…

-start at 6.45

framework for today’s lecture…

STRUCTURED vs unstructured data

easy to envision structured data in terms of “tables”

5

Employee Manager Salary

Smith Jones 68000

Chang Smith 65000

50000Ivy Smith

Typically allows numerical range and exact match (for text) queries, e.g., Salary < 60000 AND Manager = Smith.

tables in a MS Access relational database –

defines each defining a social networking site

Data entry form in a MS Access relational

database – create each record

• typically refers to free text• email is a good example of unstructured data.

it's indexed by date, time, sender, recipient, and subject, but the body of an email remains unstructured

• other examples of unstructured data include books, documents, medical records, and social media posts

structured vs UNSTRUCTURED data

magazine article is an example of

unstructured data

Document collection(corpus)

Index

Query

Representation function Representation

function

Matching function

Results

CATEGORIESSUBJECT HEADINGS

KWICKey word in context

KWICKey word in context

metadata

metadata

What is Metadata?

• Classic definition: data about data• Metadata is structured information that

describes, explains, locates, or otherwise makes it easier to retrieve, use, or manage an information resource. (NISO)

• 3 primary “types”: – Descriptive– Structural– Administrative (rights management, preservation)

digital forensicsdigital forensics

This reading really made me think about how easily accessible and organized information is today because of the implementation of metadata.

It sparked a few questions: Without metadata, how would accessing data, resources and information be different in today’s society?

-Chris

http://search.lib.unc.edu/search?R=UNCb7097376

More Metadata: A Cataloging Record

The Idea of Facets

• Facets are a way of labeling data– A kind of Metadata (data about data)– Can be thought of as properties of items

• Facets vs. Categories– Items are placed INTO a category system– Multiple facet labels are ASSIGNED TO items

Facets Epicurious example http://www.epicurious.com/

• Create INDEPENDENT categories (facets)– Each facet has labels (sometimes arranged in a

hierarchy)

• Assign labels from the facets to every item– Example: recipe collection

Course

Main Course

CookingMethod

Stir-fry

Cuisine

Thai

Ingredient

Bell Pepper

Curry

Chicken

The Idea of Facets• Break out all the important concepts into their

own facets• Sometimes the facets are hierarchical– Assign labels to items from any level of the

hierarchy

Preparation Method Fry Saute Boil Bake Broil Freeze

Desserts Cakes Cookies Dairy Ice Cream Sorbet Flan

Fruits Cherries Berries Blueberries Strawberries Bananas Pineapple

Using Facets

• Now there are multiple ways to get to each item

Preparation Method Fry Saute Boil Bake Broil Freeze

Desserts Cakes Cookies Dairy Ice Cream Sherbet Flan

Fruits Cherries Berries Blueberries Strawberries Bananas Pineapple

Fruit > PineappleDessert > Cake

Preparation > Bake

Dessert > Dairy > SherbetFruit > Berries > Strawberries

Preparation > Freeze

labor intensive?

expensive?

UNC Libraries Online Cataloghttp://www.lib.unc.edu/

e.g. personal crisise.g. personal crisis

caveat: semi-structured data

• in fact almost no data is absolutely “unstructured”

• e.g., this slide has distinctly identified zones such as the title and bullets

• facilitates “semi-structured” search such as– title contains data and bullets contain structure

Let’s look at a database of magazine & journal articles…

…Academic Search Complete

>> UNC Libraries Homepage: http://www.lib.unc.edu/

>> E-Research by Discipline

>> Frequently Used

>> Academic Search Premier [off-campus log in with onyen/password]

Organization / Search

• We organize to enable retrieval• The more effort we put into organizing information, the more

effectively it can be retrieved• The more effort we put into retrieving information, the less it

needs to be organized first• We need to think in terms of investment, allocation of costs

and benefits between the organizer and retriever• The allocation differs according to the relationship between

them; who does the work and who gets the benefit?