information & communication ‘reconciliation of work, family and private life’ george...

Information & communicationInformation & communication‘Reconciliation of work, family and private life’

George Kyriacou (george.kyriacou@eige.europa.eu)

September 2011

OverviewOverview

Communicating the topic of reconciliation of work, family and private life

EIGE’s approach: paperpaper, , audiovisualaudiovisual, , webweb, , eventseventsStrategic communication

Questions? Discussion

PaperPaper

Strategies

: Documentation in plain languageClear organisation / presentationTargeted dissemination

AudiovisualAudiovisual

Strategies:

Overview in plain languageTestimonialsVisual examples

WebWeb

Strategies:

Concise information about the issue Announcing/marketing the issuePromoting EIGE - cross-posting, web partnerships

EventsEvents

Strategies:

Customised meetingsStakeholders as multipliersIssue-based agenda

State of Play

Contract signed late 2010 with VRP Hill & Knowlton to build internal and External Communications Strategy

Input from Experts’ Forum, 4 Regional Journalist Consultations Meetings, Journalist Task Force, EIGE Management and staff, other EU institutions and representative offices

Pending EIGE Management Board’s ‘blessing (October ‘11)

CommunicationCommunicationStrategyStrategy

CommunicationCommunicationStrategyStrategy

Overall frame for EIGE’s communication work Generate specific action plans in focal areasEIGE internal empowerment (internal culture)Institutional visibility (about EIGE)Awareness raising / promotion of produced resultsAwareness raising / promotion of produced results

Strategies:

CommunicationCommunicationStrategyStrategy

Work with the Presidency ReportsPaper, web, audiovisual, events based philosophy

Strategies:

AwarenessAwareness raising / promotion raising / promotion of produced resultsof produced results

Thanks!Questions ?