infolady model

INFO LADYINFO LADYAn innovative solution by D.Net, An innovative solution by D.Net,

BangladeshBangladesh

Email: infolady@dnet.org.bd

D.NetD.Net is a R&D institution for is a R&D institution for integrating technology in integrating technology in solving social problemssolving social problems

Implementing research and Implementing research and action programmes in the action programmes in the

areas, where areas, where information and knowledge can information and knowledge can

contribute to poverty contribute to poverty alleviation, economic growth alleviation, economic growth

and peace and peace

Family Based Family Based Entrepreneurship ModelEntrepreneurship Model

for Rural Educated Women for Rural Educated Women

using ICTsusing ICTs

Info Lady

they have better access to the households as well as to those people who are unable to come

out from their home.

Women have been chosen as

Info Lady

facilitate the maximum access and utilization of resources and

enhance income of Info Lady

Family Members assist Info Lady

to her regular work

Info Lady is equipped with

a netbook is loaded with local language livelihood

content,

internet modem, digital camera, printer, mobile

phone ……

Info Lady is equipped

with

weight measurement

machine, blood pressure machine,

pregnancy related test kits,

sugar test kit etc.

a bunch of services to the rural citizens at their door steps.

Info Lady offer s

Telecenter (Pallitathya Kendra HUB)

serve as their base station

for training, guidance , business development, networking with

grassroots service providers…..

Every Morning

Info Lady looks into her daily work plan,

picks up the necessary equipments and sets out on her

tour to the groups and individuals at different villages

riding a bicycle.

She discusses the reproductive health care, agriculture, government

services, rights to information and income enhancement activities using

content database.

She joins to the learning sessions with the pre arranged

occupation based groups.

She also connects the rural citizens in receiving services

from the government and private institutions

She helps the rural citizens to claim their rights who is

eligible

Having set group members

mind at ease, Info Lady is on her way to the

next learning session

She also visits households and connects

the rural citizens with their relatives in aboard using

skypes or phones.

She sells products and services to the group

members and individuals as well as buy products from

them .

Producers and consumers get fair price

She allocates a time for the children

to show learning CDs with them.

This is a typical day

in the life of Info Lady,

a concept that has rapidly gained popularity in country

and abroad.

For rest of the day in the week, she will do a round of

pre-assigned villages.

In a day she attains in 2 learning sessions and

visits 25-30 households.

Info Ladyearns USD 100 to 300 in a

month ;can save a portion from the earning for future security .

She has to invest USD 1500-2000 initially

This model improves access to livelihood

information, facilitates empowerment,

creates confidence of underprivileged groups in

the society

and

has huge employment generation potential for the

rural educated women.

Currently :43 Info Ladies are working in

Bangladesh

What next: Around 40 thousand ICT

based women entrepreneur development

Across the country, Bangladesh

Thank You