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© 2015 TM Forum | 1
Industry Standards
Alignment
Shahar Steiff – PCCW Global Ltd.
© 2015 TM Forum | 2
PCCW and HKT’s Core Scope of Services in HK
Analytics
Metrics & SLAs
Security & PrivacyHow do I gain and retain customers in
the digital world?
How do I provide Revenue
Management, Security and Privacy?
• Biggest Broadband Provider with over 60%
market share driven by quality, VAS and service
bundling with PayTV/Fixed-line/Mobile
• Unrivaled coverage with over 95% homes
passed
• Acquisition of SUNDAY in 2005 and now CSL in
2014 with aggressive growth in new subscribers to
31% market share
• Data revenues surging, highest mobile data usage
and strongest TV/music content
• Biggest Fixed Line Operator with stable market
share over 68%
• Success story of reversing fixed-line loss since
2H 2005
• Took leadership of Pay TV market (>50%) in less
than 4 years since launch with strong customer &
ARPU growth through our IPTV system & content
strategy
• World Leading IPTV Operator
© 2015 TM Forum | 33
Introducing PCCW Global
© 2015 TM Forum | 4
Our Global Presence
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Wholesale Key Customers
5
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Global Connectivity – Fiber Network
93 IPLC POPs in 27 countries
More than 44 cities and 8.6 Tbps of capacity
6
© 2015 TM Forum | 7
MPLS VPN Coverage
7
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PCCW Global Product Portfolio
8
© 2015 TM Forum | 9
The World is Changing Rapidly
Changing Customer expectations
9
Everything Has Gone Mobile
Rise of Cloud Computing
Changing the Architectures and Service
Delivery
Massive Traffic Growth, Driven by
Video
M2M Driving Enterprise Business
Value
Emerging of Internet Of Things (IoT)
Changing ways to manage Network
© 2015 TM Forum | 10
Customers are Demanding Solutions that are…
1
0
New services and
solutions deployed
rapidly
Application
Awareness Network
(e.g. BW / QoS On
Demand)
Cloud-based
Network Functions,
Effective
Connectivity to
Clouds
© 2015 TM Forum | 11 1
1
New Challenges
The Change:
Programmable (Software
Defined) Network
MANAGEABLE
Rather than
MEASURABLE
© 2015 TM Forum | 12
Technology Trends
Software Driven
Advancement in computing technology
makes the computer more intelligent
and able to take control over many
activities in our daily life
1
2
• Orchestration
• While more network activities are being
controlled by computer, coordination among
different systems would be required
• API and Open Source Orchestrators are
now hot topic in the industry and evolving
• Virtualization
• For faster service deployment and cost-
effectiveness, more applications/functions
are deployed in the Clouds
OTN Core Ethernet Access
Network Operator 2(Wholesale Access Provider)
Ethernet Access
Network Operator 1(Retail Service Provider)
MPLS Core
UserService Endpoint
UserService Endpoint
OperatorService Endpoint
Service Provider Business Applications
Infrastructure & Element Control & Management
Infrastructure & Element Control & Management
End-to-End Network as a Service
Operator Virtual Connection Operator Virtual Connection
Self-serviceWeb Portal
© 2015 TM Forum | 13
Agile, Assured and Orchestrated with NFV
Zero Touch Network-as-a-Service
Service ProviderWholesale Provider
Site 1
Self-service
Web Portal
Site 3
Submit
NaaS Lifecycle Orchestration
MPLS
Site 2
CRM Billing
NaaS Lifecycle Orchestration
Assurance
Domain Controller(Metro Ethernet)
Domain Controller(MPLS)
Network Service Orchestration
Data Center
Internet
Business Applications
AP
I S
erv
ice G
ate
wa
y
API Service Gateway
vCPE
ELAN Carrier Ethernet Service
with Internet Access
© 2015 TM Forum | 14
Two (and a half) types of ServiceTransport services (between the end-points)
Handle what happens between the end points. Connect points.
Simplified Definition of an end-point as a demarcation between the transport element of the service and whatever generates or receives the
content that flows over that transport.
Are typically agnostic to the content flowing over the transport service.
Are typically technology specific to the underlying infrastructure (Layers 1-3: Optical, SDH, CE, RAN, IP)
Traditional standard bodies: ITU, TMF, MEF
“Point” Services
Handle what happens at the end points (or mid-points) of the service.
Assume connectivity/transport exists between the points.
Are typically agnostic to the transport-technology.
Certain apps have mechanisms to overcome transport performance issues.
Mobile Services
A world of its own.
Strong linkage between application and underlying technology.
Use transport services either or Backhaul (managed) or for cloud connectivity (measured but not managed).
1
4
© 2015 TM Forum | 15
Service: NFV Fora perspective
Orchestrator
Application
Public Internet
© 2015 TM Forum | 16
Service: “Open” Fora perspective
Telstra PCCW Global
HKTTelstra
International
Controll
erControll
er
Controll
erControll
er
Orchestrator
Application
© 2015 TM Forum | 17
Open-O: Orchestrator of Orchestrators
1
7
SDN #1 SDN #3 SDN #4SDN #2
SDN-OSDN-O SDN-OSDN-O NFV-ONFV-O
GS-O
© 2015 TM Forum | 18
TelstraInternational
HKTPCCW Global
Telstra
Controller Controller Controller Controller
Orchestrat
or
Applicatio
n
Orchestrat
or
Orchestrat
or
Orchestrat
or
Service: SPs’ perspective - Federation
© 2015 TM Forum | 19
Customer perspective
Desire: Click to Activate
Reality: Either… Or…
Facetime, Skype,
GotoMeeting,
WebEx, Lync, Zoom
etc…
© 2015 TM Forum | 20
The Three Perpendicular Vectors
Orchestration Framework
The “WHO & WHERE”
Pro
ces
s L
ife
cy
cle
Th
e “
HO
W”
E-L
AN
IP-V
PN
Clo
ud
E-L
ine
Inquiry
Ordering
Provisioning
SOAM
Billing
© 2015 TM Forum | 21 21
Network Infrastructure
CustomerApplication Coordinator
Element Control and Management
Infrastructure Control and Management
Service Orchestration Functionality
PRESTO(SOF:IC
M)
ALLEGRO(CUS:SOF)
LEGATO(BUS:SOF)
CANTATA(CUS:BUS)
Element Control and Management
Infrastructure Control and Management
ADAGIO (ICM:ECM)
LEGATO(BUS:SOF)
PRESTO(SOF:ICM
)
ADAGIO (ICM:ECM)
INTERLUDE (SOF:SOF)
SONATA(BUS:BUS)
Business Applications
Business Applications
Service Orchestration Functionality
Orchestration Framework
• Federated
Multi-Carrier
Multi-Industry segment (Mobile, Transport, Cloud)
© 2015 TM Forum | 22
Unified Information Model – LEGO ™
© 2015 TM Forum | 23
Service Abstraction (MEF E-Line)
© 2015 TM Forum | 24
Partnership
2
4
© 2015 TM Forum | 25
Service Abstraction - Multi-Operator
© 2015 TM Forum | 26
Information Model – Meccano ™
© 2015 TM Forum | 27
Common Information Model
LEGO parts do not fit Meccano models (and vice versa).
Makes integration cumbersome/impossible.
You can buy Meccano parts in Lego stores.
But you can’t mix the parts together.
We need Industry-Wide
• Common-Information-Model
• Standardized Processes
• Federated Orchestration Architecture
© 2015 TM Forum | 28
Industry Initiative Alignment
OM
Customer
Application
Coordinator
Element Control and Management
Infrastructure Control and Management
Service Orchestration Functionality
PRESTO(SOF:ICM)
ALLEGRO(CUS:SOF)
LEGATO(BUS:SOF)
CANTATA(CUS:BUS)
Element Control and Management
Infrastructure Control
and Management
ADAGIO (ICM:ECM)
LEGATO(BUS:SOF)
PRESTO(SOF:ICM)
ADAGIO (ICM:ECM)
INTERLUDE (SOF:SOF)
SONATA(BUS:BUS)
Business Applications
Business Applications
Service Orchestration Functionality
T-API (ONF)
OpenFlow
Intent (ONF)
NRP (MEF)
Ordering
Performance
Reporting MEF
52
ODL/ONOS
TOSCA
TIP (TMF)
(IETF)(OPNFV)
(ETSI)
OCC
© 2015 TM Forum | 29
Industry Wide Alignment
OM
Customer
Application
Coordinator
Element Control
and Management
Infrastructure Control
and Managemen
t
Service Orchestrati
on Functionalit
y
PRESTO(SOF:ICM)
ALLEGRO(CUS:SOF)
LEGATO(BUS:SOF)
CANTATA(CUS:BUS)
Element Control
and Manageme
nt
Infrastructure Control
and Manage
mentADAGIO (ICM:ECM)
LEGATO(BUS:SOF)
PRESTO(SOF:ICM)
ADAGIO (ICM:ECM)
INTERLUDE (SOF:SOF)
SONATA(BUS:BUS)
Business
Applications
Business
Applications
Service Orchestra
tion Functiona
lity
Information Model
and
Specifications
Reference
Architecture
Process
Flows
© 2015 TM Forum | 30
Regional Contacts
Africa
Johannesburg, South Africa
Tel: +27 11797 3300
Email: africa@pccwglobal.com
Americas
Virginia, United States
Tel: +1 703 621 1600
Email: americas@pccwglobal.com
Asia & CIS
Hong Kong
Tel: +852 2888 6688
Email: asia-cis@pccwglobal.com
Thank You
Europe
London, UK
Tel: +44 (0)207 173 1700
Email: europe@pccwglobal.com
Paris, France
Tel: +33 (0)1 42 66 08 35
Email: europe@pccwglobal.com
SAMENA and Oceania
Dubai, United Arab Emirates
Tel: +971 (0) 4 446 7480
Email: mena@pccwglobal.com
Singapore
Tel: +65 6429 3988
Email: ssao@pccwglobal.com
Contact
Shahar Steiff
ssteiff@pccwglobal.com
+852 6388 8875
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