indicator menswear

20 Drapers January 16 2010

indicator

menswear

Drapers spoke to 50 independents about their men’s mainstream fashion business for the week ending January 2. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

MAINSTREAMAn uplift in trade was recorded by 50% of mainstream menswear indies over the Christmas trading period, with shirts the most popular option for gift buying. The freezing weather across the UK meant that outerwear and knitwear got the tills ringing at the retailers polled

Top 10 Best-selling brands of the week

1 Brook Taverner2 Douglas 3 Gurteen4 Magee5 Meyer6 Hawick Knitwear7 Barbour8 Baileys 9 Franco ponti10 Seidensticker

Top 5Best-selling categories of the week

1 outerwear2 Shirts3 Trousers4 Knitwear5 Jackets

Top 5Best-selling outerwear brands of the week

1 Douglas2 Bugatti3 Brook Taverner4 Barbour5 Magee

Quickfire questions

What was your best-selling Christmas gift item?

1 Shirts2 Knitwear3 Socks Which shows will you be attending this season?

AIS Menswear 20%IMC 35%Moda 85%

Which brands sold best over the Christmas period?

1 Barbour2 olymp3 Franco ponti4 Gurteen5 Viyella

Which product categories sold best over the Christmas period?

1 Knitwear2 Shirts3 Trousers4 outerwear5 Ties

To view the latest menswear trends, visit www.drapersonline.com/trends/menswear

We’ve reduced forward buy to give us flexibility with deals through the seasonGrant Mitchell, director of Cooper & McKenzie in Dundee, Scotland

Top dog: Brook Taverner led pack

Motoring ahead: Barbour in demand

of indies said Christmas trading was better than expected

50%

I didn’t expect people would spend as much as they did at ChristmasJohn Kelley, owner of F Hazell Smith in Leamington Spa, Warwickshire

of indies’ autumn 10 buying budgets will be reserved for short order

52%

00%Better

00% Same

00% Worse

Fashion in figures

28%Better

28% Same

44% Worse

Total week’s takings

Average spend

DATE: week ending JANUARY 2 2010 -9.8% Year-on-year change

£8,842average:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending JANUARY 2 2010

Average:

£86.11

How does your week’s business compare with this time last year?

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