in-house sem: how to get what you want

In-House SEM:How to Get What YOU Want

Dan London - ShareFileDirector of Online Marketing

@DanLondon

CEO

Why are some results highlighted in yellow?

Lead Engineer

What exact percentage does that impact Google’s algorithm?

Engineer

I read on Wikipedia that Google doesn’t even look at the copy on the page to determine keyword relevance.

VP of Marketing

Why don’t we bid on the term Britany Spears?

CFO

If we don’t bid on any branded terms, we could save thousands.

PR

Our PR service automatically search engine optimizes our press releases.

Social Media

Look at all our Facebook fans.

What Can YOU Do?

Show a Clear ROI Path

Thorough Competitor Analysis

Educate

Speak Their Language

Show Impact

Let People Feel Involved

Worst Case/Best Case

Get on the Roadmap

Make Friends

Tattle

Be Pushy…Sometimes

Teach People How To…

Make it Easy

Do It Yourself

Ignore Sales Calls

Large Company = Not an Excuse

Drawings By Rachel Nabors

RachelTheGreat.com

Secure File Transfer &

Virtual Data Room Solutions for Businesses