imagine that it’s two years from today, and a major media ... · imagine that it’s two years...

Imagine that it’s two years from today, and amajormedia outlet has just run a big story about you,featuring quotes and a photo of your smiling face.Wow!1.Whatisthenameofthemediaoutlet?Chooseanactualmagazine,newspaper,orprograminwhichyouwouldbeproudtobefeatured.

2.Whatisthestoryabout?Whyareyoufeatured?

3.Writedownsomequotesfromtheinterview.

Introductiontodevelopinganall-starLinkedInprofile

MattHarrisandMarkGodenho15August2017

• BachelorofTechnology(MasseyUniversity1995)• MastersofTechnologyFirstClassHonours (MasseyUniversity1997)• PMP(2012)• ScrumMasterandScrumProductOwner• CurrentlyITProjectsManageratEANetworks

MidCanterbury’sCo-operativeElectricityandFibrenetwork.• Proactive|Customer-focused|Digitalproblemsolver|Agilemindset|ExperiencedProjectManagerandPeopleManager

• Ihelppeopleandcompaniesuse21stCenturythinking,toolsandtechniquestotransformtheirbehavioursandbusinessbyusingdisciplinedAgileProjectManagement.

• PreviouslyExecutiveClientManager,DevelopmentProgrammeManager,ProjectManager,DevelopmentTeamManager,ReservationSystemProvisioner,ReservationSystemCustomerService,DistinguishedSoftwareEngineer,EuropeanIn-FieldCustomerSupportEngineer,eXtreme ProgrammingCoach,RadioMasseyDJ,MUSASportPageEditor,Member/ChairofvariousBoards.

• DiplomaofCivilEngineering(WellingtonPolytechnic1995)• BachelorofCommunications (ChristchurchPolytechnic1999)• MBA(UniversityofAuckland2011)

• BrandStrategist• Marketing&EventsManager• BusinessOwner• DirectorofBrandEngagement• StrategicMarketingManager• CreativeDirector• DigitalProjectManager/InformationArchitect• Copywriter• RadioAnnouncer• CivilEngineer

WHATWEWANTOUTOFTODAY

UnderstandingofLinkedIn

UnderstandingofPersonalBrand

ImprovedLinkedInprofile

Benefits

Customerswillviewthebrandpositively

Wewillstayrelevant

Wehaveastorytotell

Wewillbemorevisible

Youwillbemorevisible

Youcantellyourstory

Youmayactasan“attractor”fortheemployer-brand

Whenpeoplesearchonlineforjobs,theylookatpeopleatthecompany.

Ifyouhaveagoodonlinepresence,it’sgoodforyourpersonalbrand.

It’sgoodforthecompany’simage.

EveryconnectiononLinkedIn…• reflectsanaverageof400newpeopleyoucangetintroducedtoand

begintobuildrelationshipswith;• Encompasses100newcompanieswhomaybelookingfortheskillsand

talentsyouoffer;and• Representsconnectionstoanaverageof500+jobs.

Benefits

Havingastrongpresenceonthesetypesofplatformssendastrongmessagethatthecompanythatyouworkforisafuture-focused,forward-thinkingcompany,comfortableutilisingtherelevantplatformstoengagecorrectlywithstaff,customersandwiderstakeholders.

TheFocusTest:

1 Whoareyou?

2 Whatdoyoudo?

3 Whydoesitmatter?

YouneedmoreFOCUS

1.Differentiate

The#1ruleofbrandbuilding

FACT:Ourbrainsactasfilterstoprotectusfromtoomuch

information.Wearehardwiredtonoticewhatisdifferent

FACT:Weinteractwithdifferentpeopleeveryday.

Andeverypersonisabrand.

Whyisbrandingsoimportant?

1 Peoplehavetoomanychoicesandtoolittletime

2 Mostofferingshavesimilarqualityandfeatures.

3 Wetendtobaseourbuyingchoicesontrust

DO YOU OWN YOU??

•Googleyourself•Doyouhaveapagerank?•Whatimagesareyoufinding?•Ifnot,whatdoyoudonow?

ValueProposition?

A valueproposition isapromiseof value tobedelivered.

It’stheprimaryreasonaprospectshouldbuyfromyou.

Inanutshell,valuepropositionisaclearstatementthat:

• explainshowyourproductsolvescustomers’problemsor improvestheirsituation(relevancy),

• deliversspecificbenefits(quantifiedvalue),

• tellstheidealcustomerwhytheyshouldbuyfromyouandnotfromthecompetition(uniquedifferentiation).

ValuePropositionTemplates

WehelpX doY byZ (SteveBlank)

Example:Ihelpcompaniesdevelopandstreamlinetheirmarketingstrategy byuncoveringthoughtleadersandimprovingtheirdigitalfootprint.

QUICKFACT

Thereare5levelstoprofilestrengthonLinkedIn:• Beginner• Intermediate• Advanced• Expert• All-Star

http://www.linkedin-makeover.com/2014/07/29/linkedin-profile-strength/

TotalNumberofLinkedInusers:500million(asofApr24th 2017)

Percentageofnon-USALinkedInusers:71.5%

NumberofLinkedInusersactivemonthly:252million(asofApr24th 2017)

PercentageofusersthatuseLinkedInDaily:40%

NumberofnewLinkedInmemberspersecond:2

What’sinitforyou?• LinkedInisyouronlineprofessionalpersonaandyour“live”onlinebusinessnetwork

• Itwillhelpyoulearnmoreaboutyourindustryandcurrentissuesinthebusinessworld

• Itwillhelpyoubuildbetterreferralnetworks

• Itwillhelpyouformrelationshipswithinyourcompany/industry/region

• Itwillhelpyourcompanybuildbetterclientnetworks,willallowyoutobuildmorepersonalisedrelationshipswithclientsandtodeveloplong-termrelationships

• Itwillhelpyoudeliverbetterbusinessvaluetoclients

• LinkedInnowownedbyMicrosoft.TheirroadmapincludesaddingpersonalizedinsightsinyourMyNetworktab soyoucanstartlearningmoreaboutthetopconnectionsyou’vealreadymade,andhoweachpersoncanhelpyouworktowardyourcareergoals.

AchievingAll-StarStatus

LinkedIncreatedthe ProfileStrengthmeter thatisontherightsideofyourprofiletogaugehowrobustyourprofileis.Thestrengthlevelwillincreaseasyouaddmorecontenttoyourprofile.AchievingAll-Starprofilestatusisn’tnearlyasdauntingataskasitmayseem.

UploadaProfessionalPhoto

AccordingtoLinkedIn, addingaprofilephotomakesyourprofile7xmorelikelytobefoundinsearches.Profileswithnophotoareperceivedasincompleteordormantandarelesslikelytobeviewed.• Avoidselfies.• Chooseaphotothatlookslikeyou.• Faceshouldbe>60%offrame.• Smilewitheyesandteeth.• Wearwhatyou’dweartowork.• Chooseabackgroundthatisn’tdistracting.

UploadaProfessionalPhoto

Avoidphotoswithpets,kids,significantothersandanythingthatcouldbeviewedasinappropriateforbusiness.

UploadaProfessionalPhoto

Usingthewrongtypeofphotocanbeevenworsethanhavingnophotoatall.

UploadaProfessionalPhoto

Remember,LinkedInisaprofessionalnetworkingsiteforbusiness,souseaphotothatreflectsaprofessionalbusinessimage.

Uploadabackgroundimage

Remember,LinkedInisaprofessionalnetworkingsiteforbusiness,souseanappropriatebackgroundimage.Note:youcan’teditthisfromamobiledevice.• Backgroundimagesmustbe:

• FiletypeJPG,GIForPNG.• Nolargerthan8MB.• Recommendedpixeldimensionsare1584(w)x396(h)pixels.

• Seelinkedbackground.comforfreeimages.

CreateaninformativeheadlineandincludeyourindustryandlocationYouhave120charactersinyourheadlinetoquicklytellpeoplewhatyoudo.Don’tjustuseyourjobtitle,includetheareasofexpertiseforwhichyouwishtobeknownandfoundinsearches.Usingbrief,informativeandcompellingkeywordswillhelppeoplefindyouandwillleadtomoreprofileviews.

CreateaninformativeheadlineandincludeyourindustryandlocationMakesureyoutellpeoplewhatitisthatdefinesyourpersonalbrand.Also,besuretoincludetheindustryyouworkinandyourgeographiclocationunderyourheadlineaswell.

CompletetheSummarySection

Thesummarysectionisyourprofessionalelevatorpitch.Thisis your personalprofile,notyourcompany’sprofile.Peopleareonyourpagebecausetheyareinterestedinlearningaboutyou,sobesuretodistinguishyourselffromyourcompany.Also,yourLinkedInprofileisn’taformalresume,soavoidsoundinglikeoneinthesummary.Makeyoursummarypersonalandconversational.Tellstoriesandpaintapictureofyourself,butremembertokeepitprofessional.Itgoeswithoutsaying,butbesuretoproofreadyoursummarybeforepostingtoyourprofile.

CompletetheSummarySection–inthe1stperson!!!!

AddyourcurrentpositionandpreviousworkhistoryLinkedInstatesthat havingyour2mostrecentpositionsmakesyourprofile12xmorelikelytobefound.Besuretoincludeadescriptionwithyourcurrentpositionandatleastlist2ormorepreviouspositions.Also,includeanyboardorvolunteerpositionsthatmaybeofinterestorvaluetoyournetwork.Sinceitisn’taresume,don’tgooverboardwithpreviousworkhistorydetailsandaccolades.Asimplesummaryandsometopaccomplishmentsshouldsuffice.Unlessyouarearecentgraduatewithverylittleexperience,avoidaddingjobsyouhadinhighschooloruniversity.

Addskillsandexpertise

TheskillsandexpertisesectionofyourLinkedInprofilegivesyouanopportunitytoshowspecificanddetailedareasofyourexpertise.Yougettoshowcaseallthatyoubringtothetable,soavoidbeingtoovagueorgeneral,butratherlistspecialties.Addingskillsandexpertisealsogivesyourconnectionstheabilitytoendorseyouinthosespecificareas.Ataminimum,youshouldincludeatleast5ormoreskills.

IncludeyoureducationAddthehighereducationschool(s)youattended,degree(s)received,specialisations,awardsandanydetailsthatarerelevanttoyourprofessionalprofile.Oneoftheancillarybenefitsofaddingtheschoolyouattendedisthatitallowsyourfellowalumnitofindyouandconnect.Ifyoudidn’tfinishadegree,youshouldstillincludeinformationaboutyourattendance.Listinghighschoolispreferredtolistingnoeducationdetailsatall.Notincludingeducationdetailsonyourprofilewillcauseyourprofiletobeincompleteandcouldraiseunnecessaryquestions.

GetConnectedLinkedInrequiresyoutohaveatleast50ormoreconnectionsinordertoachieveacompletedprofile.

Personalise yourinvite.

Customise yourURLLinkedInrequiresyoutohaveatleast50ormoreconnectionsinordertoachieveacompletedprofile.Buttheyhavemadeitveryeasytofindandaddpeopletoyournetwork.YoucaneasilyuploadcontactsfromOutlook,Hotmail,Gmail,etc.byloggingintoyourpersonalemailandseeingwhohasaLinkedInprofile.Also,youcanbrowseprofilesofyourcoworkers,formercoworkersandclassmatesOnepieceofoften-ignoredadviceyoushouldfollowistobesuretowriteapersonalmessagewhenyousendoutinvitationstoconnect.Trytogivesomecontexttoyourassociationaswell.

CompanypagesCreatingafreecompanypagetobuildyourbusinesspresenceisalsostraightforward.AllyouneedtogetstartedisaLinkedInaccountandaverifiedemailaddress.LinkedInwillverifyifyou’reeligibletocreateapageonyourcompany’sbehalf.Addyourcompany’slogoandacoverimagetobringyourpagetolive.Yourlogoappearswhenmemberssearchforyourcompany,anditwillbeonyouremployees’profiles.

Getcreatingcontent

Whatcontentcanyoushare?Whatareyouknownfor?

• Ifsomeoneaskedyoutowriteapostaboutyouandyourindustry,whatwouldyouwrite?

• Ifyoumetsomeonefromadifferentcountry,whodidwhatyoudid,whatwouldyoutalkabout?

Interests

1

3

2

1. Companies

2. Groups

3. Pulse

4. Education

GroupsJointhePMINZgroup!

News,Influencers,ChannelsandPublishers

WHATWEWANTEDOUTOFTODAY

UnderstandingofLinkedIn

UnderstandingofPersonalBrand

ImprovedLinkedInprofile

CORPORATES& SOCIAL

MEDIA MARKETING

Thanks

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“Mark is one of those rare breeds of unstoppable knowledgeable, creativity

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brings the best out in the people he works with.”

Mark Godenho, bbc., mba.P. 027 46 33 646 E. mark@simplifyandamplify.co.nzW. simplifyandamplify.co.nz