ikea mini case study by jaitej baddam
Post on 22-Jan-2018
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TRANSCRIPT
Your one stop sanctuary for coolness
Founded by
Ingvar Kamprad in 1943.
Ikea is named after the place he grew up.
The right products are always marketed to the right customers in the right way. That is what IKEA did.
Their aim is to create a better everyday life for the many people.
How does IKEA do it?
Affordable furniture
Relevant and Fashionable
Floor plan
Understanding consumers in different geographic locations
Strategies for reducing costs
Do It Yourself
Customer Engagement
43 1,350 27.9350
Risks – DIY Implementation
Competetion
Customization issues
Different consumer preferences
Small Spaces
Summary•History
• Ideology and aim
•Strategies
•Risks
•Advertising
•Promotions
DISCLAIMERCreated by Jaitej Baddam, VIT Vellore during a marketing internship by Prof. Sameer Mathur
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