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International Journal of Marketing and Technology
(ISSN: 2249-1058)
CONTENTS Sr.
No. TITLE & NAME OF THE AUTHOR (S) Page
No.
1 Current status and strategies of Electronic waste management in Bangladesh.
Md. Ziaul Haque, Mohammad Rezaul Karim and Mohammad Sarwar Hossain Islam 6-7
2 Obstacles To Information System Adoption In Higher Learning Institutions (HLIS) In Dar Es Salaam-
Tanzania.
Dr. George Kanire and Dr. Richard Nyangosi 8-9
3 An Empirical Investigation Of The Determinants Of Deposit Money Bank’s Investment In Treasury Bills In
Nigeria (1970-2009).
Chris O Udoka and Roland Anyingang A. 10-11
4 Self Consciousness Among The Atm Users Of E-Banking Service.
Armin Mahmoudi 12-13
5 Role Of Banks In Financial Inclusion Process In India.
T. Ravikumar 14-15
6 A Study Of Organisational Development: Exploring The Impact Of High Performing Employees Through Job
Satisfaction.
Dr. Syed Khalid Perwez and S. Mohamed Saleem 16-17
7 Community Participation In Minimizing Leakage: A Case Study In Manas National Park.
Birinchi Choudhury and Chandan Goswami 18-19
8 Effect of After Sales Services of Cars in Building Customer Loyalty.
Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary 20-21
9 Foreign Direct Investment On India’s Automobile Sector.
K. Rajalakshmi and Dr. T. Ramachandran 22-23
10 Store Image Dimensions: Customers’ Perception.
Ms. Sangeeta Mohanty 24-25
11 Globalisation: Impact Of Fii’s Investment On Stock Indices, Equity And Debt Markets, Market Capitalisation
Of Bse And Nse And Exchange Rates Of India – (1999-2009).
Dr. Hala Raman 26-27
12 Measuring The Women’s Involvement In Purchase Making Decisions.
Atul Kumar 28-29
13 Challenges, Methodologies and Management Issues in the Usability Testing of Mobile Applications.
Shashiraj Teotia, Shashi and Raviraj Teotia 30-31
14 E Commerce In India – The Way To Shop.
Raj Kumar Sharma and Dr. Sambit Kumar Mishra 32-33
15 M-Commerce Challenge Model for Quality control.
AMIT YADAV, SUMIT BHATNAGAR and SANJEEV PANWAR 34-35
16 FDI and Indian Retail Sector – The Path Ahead.
Dr Surender Kumar Gupta 36-37
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
2
February2012
Chief Patron Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,
University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento
Patron Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,
Tarbiat Modarres University, Tehran, Iran
Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors Dr. NAGENDRA. S. Senior Asst. Professor,
Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA Associate Professor,
Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN Lecturer and Chairperson (Centre for Business and Management),
Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor,
Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM
Assistant Professor,
Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,
Alangulam Tirunelveli, TAMIL NADU, INDIA
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
3
February2012
Editorial Board
Dr. CRAIG E. REESE Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
4
February2012
Mr. SANJAY ASATI Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board
Dr. MANJIT DAS Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
5
February2012
Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASAD Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Technical Advisors Mr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIA
Mr. Ankit Jain Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA
Associate Editors Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA
MOID UDDIN AHMAD Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
6
February2012
Current status and strategies of Electronic
waste management in Bangladesh
Md. Ziaul Haque
Lecturer,
Department of Business Administration
East West University
Dhaka, Bangladesh.
Mohammad Rezaul Karim
Senior Lecturer,
Atish Dipankar University of Science &
Technology.
Mohammad Sarwar Hossain Islam
Assistant Professor,
Atish Dipankar University of Science &
Technology
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
7
February2012
Abstract:
The production of electric and electronic equipment (EEE) is one of the fastest growing areas.
This development has resulted in an increase of waste electric and electronic equipment
(WEEE). Recycling of WEEE is an important subject not only from the point of waste treatment
but also from the recovery of valuable materials The current practices of e-waste management in
Bangladesh suffer from a number of drawbacks like the difficulty in inventorisation, unhealthy
conditions of informal recycling, inadequate legislation, poor awareness and reluctance on part
of the corporate to address the critical issues. The consequences are that (i) toxic materials enter
the waste stream with no special precautions to avoid the known adverse effects on the
environment and human health and (ii) resources are wasted when economically valuable
materials are dumped or unhealthy conditions are developed during the informal recycling. This
paper gives readers an overview on the e-waste topic—how e-waste is defined, what it is
composed of. The paper highlights current status and strategies to address this emerging
problem, in the light of initiatives in Bangladesh. The paper presents a waste management
system with shared responsibility for the collection and recycling of electronic wastes amongst
the manufacturers / assemblers, importers, recyclers, regulatory bodies and the consumers.
Keywords: e-waste, EEE, WEEE, Extended producer responsibility,
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
8
February2012
OBSTACLES TO INFORMATION SYSTEM ADOPTION IN
HIGHER LEARNING INSTITUTIONS (HLIS) IN
DAR ES SALAAM- TANZANIA
Dr. George Kanire
Lecturer,
Department of Computer studies &Management,
Kampala International University,
Dar es Salaam- Tanzania
Dr. Richard Nyangosi
Senior Lecturer,
School of PG Studies and Research,
Kampala International University,
Dar es Salaam-Tanzania
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
9
February2012
ABSTRACT:
Information system has become part of every activity in the modern times and in all
organisations. The old perception about information system is fading day by day. This study is
an attempt to examine the obstacles to proper management of information system. Considering
higher learning institutions in Dar es Salaam, 200 questionnaires were collected from teaching
and non-teaching staff that have access to information system facilities in three universities. The
findings suggested that still hardware and network security pose greater threats to proper
migration to digital environment in many learning organisations. It was concluded that there is a
need to improve computing skills and design friendly systems in order to discourage improper
working of information systems.
Key Words: Information System, MIS, Learning Institutions, Technology
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
10
February2012
AN EMPIRICAL INVESTIGATION OF THE DETERMINANTS OF
DEPOSIT MONEY BANK’S INVESTMENT IN TREASURY BILLS
IN NIGERIA (1970-2009)
CHRIS O UDOKA, Ph.D
Department of Banking and Finance,
Faculty of Management Sciences,
University of Calabar,
Calabar-Nigeria
ROLAND ANYINGANG A.
Department of Banking and Finance,
Faculty of Management Sciences,
University of Calabar,
Calabar-Nigeria
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
11
February2012
Abstract:
This study is an empirical investigation of the determinants of deposit money bank’s investment
in treasury bills in Nigeria (1970-2009). One hypothesis was formulated to guide and direct the
study. The hypothesis formulated was stated thus, there is no significant linear relationship
between changes in each of the explanatory variables namely; treasury bill rate, total loan and
advances, total liabilities, average lending rate, average liquidity ratio and deposit money banks
investments in treasury bills. Data for the study was collected from the CBN statistical bulletin
and annual report of various years up to 2009. Data were analyzed, tested using the ordinary least
square estimation procedures. Findings resulting from the test showed that the five variables used
were able to explain 97 per cent of the total systemic variations in bank’s investments in treasury
bills. It was recommended that; the regulatory authorities should make treasury bill rate
attractive to deposit money banks in other to ensure that they subscribe a significant percentage
of the treasury bill issued by the central bank. Top management of banks should develop
adequate and effective strategies aimed at mobilizing adequate deposit for their operations.
Key words: Determinants of deposit money banks’ investments, Treasury bills.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
12
February2012
SELF CONSCIOUSNESS AMONG THE ATM USERS OF E-
BANKING SERVICE
Armin Mahmoudi
Department of Studies in Education,
Yasouj branch, Islamic Azad University,
Yasouj, Iran
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
13
February2012
ABSTRACT:
The main purpose of present study was to know the awareness among the ATM users of e-
banking services. The sample consists of 80 ATM users of e-banking services belonging to
different locality, gender and occupation. Data were collected with the help of self prepared
interview schedule. The objectives of the present study were – (i) To study the awareness among
ATM users of e-banking services; (ii) To compare the awareness among rural ATM users and
urban ATM users of e-banking services;(iii) To compare the awareness among male ATM users
and female ATM users of e-banking services; and (iv) To compare the awareness among ATM
users of e-banking services belonging to service class and business class. Findings of study
reveal that almost all respondents preferred e-banking services due to the convenience and the
time saving factors. There is no significant difference in the awareness among the rural and
urban ATM users of e-banking services. There is no significant difference in the awareness
among the male and female ATM users of e-banking services. There is no significant difference
between the awareness among the servicemen and businessmen ATM users of e-banking
services.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
14
February2012
ROLE OF BANKS IN FINANCIAL INCLUSION PROCESS
IN INDIA
T. RAVIKUMAR
Assistant Professor,
ISSM, Chennai – 97
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
15
February2012
ABSTRACT:
Access to affordable financial services – especially credit and insurance – enlarges
livelihood opportunities and empowers the people to take charge of their lives. Such
empowerment aids social inclusion of such poor people and provides political stability.
Financial inclusion imparts formal identity, provides access to payment system and brings poor
people into savings and safety net. Hence, financial inclusion is considered to be critical for
achieving inclusive growth of Indian economy.
India has the second largest financially exclusive population in the world, only next to
China. As per National Sample Survey Organization’s (NSSO) Survey (59th
round), in general
category 51.4% of farmer households are financially excluded from both formal and informal
sources. Of the total farmer households, only 27% have access to formal sources of credit, one
third of this group also borrow from non-formal sources.
Region wise, exclusion is most acute in Central, Eastern and North Eastern regions –
having a concentration of 64% of all financially excluded farmer households in the country.
Moreover, only 59% of adult population in the country has bank account and 41% of the
population is unbanked. In rural areas, the coverage is 39% against 69% in urban areas.
The extent of exclusion from credit is much more. Number of loan accounts constituted
only 14% of adult population. In rural areas, the coverage is 9.5% against 14% in urban areas.
These kinds of financial exclusion of low income people are the constraints for the development
of any economy especially developing economy like India. This article makes an attempt to
assess the role of banks in financial inclusion process in India with the help of available data.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
16
February2012
A STUDY OF ORGANISATIONAL DEVELOPMENT:
EXPLORING THE IMPACT OF HIGH PERFORMING
EMPLOYEES THROUGH JOB SATISFACTION
Dr. Syed Khalid Perwez
Assistant Professor (SG),
VIT Business School,
VIT University, Vellore-632014,
Tamil Nadu, India
S. Mohamed Saleem
P.G Student,
VIT Business School,
VIT University, Vellore-632014,
Tamil Nadu, India
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
17
February2012
ABSTRACT:
The purpose of this study was to understand the degree to which employees’ satisfaction
with merger-induced organizational changes impact on their productivity and the merged-firm
performance. This is because, the introduction of market-driven business reforms in many
developing economies has seen the emergence of growth-drivers that includes the search for new
markets, increasing competition in local markets, new investors’ interest in emerging markets,
and hence the desire for firms to merge. The results showed that human resource issues are
important aspects of mergers which, if it is not well handled, may impact negatively on
employee satisfaction with consequent repercussions on productivity and the success of the
merger. It is concluded that employee satisfaction to a merger-induced organizational changes
could be enhanced by instituting effective two way communication system and using
participatory approaches in job redesign processes. By implication, merger-induced change has
human factor challenges that merging firms need to understand.
Keywords: Organisational Development, Employees Satisfaction, Merger Communication,
Performance Improvement
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
18
February2012
COMMUNITY PARTICIPATION IN MINIMIZING LEAKAGE:
A CASE STUDY IN MANAS NATIONAL PARK
BIRINCHI CHOUDHURY
Research Scholar,
Department of Business Administration,
Tezpur University
CHANDAN GOSWAMI, PH. D.
Associate Professor,
Department of Business Administration,
Tezpur University
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
19
February2012
ABSTRACT:
Though tourism is advocated for removal of poverty in the developing countries, the complete
benefit of tourism does not accrue to the host community due to high amount of leakage of
tourism revenue. This leakage is due to the dependence on the import of commodity, service and
human resources. The local community’s involvement reduces the leakage rate and increases the
retained revenue. By this study undertaken in Manas National Park of North East India, the
authors found that there is more than 55 percent of the tourism revenue leaked from the
destination. The tourism business owned by non-local actors has more leakage than that of
tourism business owned by local community. The study has identified some potential areas of the
tourism business where the local community can be involved and can be benefited. The paper
concludes providing some suggestions.
Key words: Leaked revenue, retain revenue, local community, manas national park
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
20
February2012
Effect of After Sales Services of Cars in
Building Customer Loyalty
Mr. Nikhil Monga
Research Scholar, Assistant Professor & HOD,
Department of Management Studies,
Phonics Group of Institutions, Roorkee.
Dr. Bhuvnender Chaudhary
Dean,
Department of Management Studies,
Phonics Group of Institutions, Roorkee
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
21
February2012
Abstract:
In a scenario like today where cars do not differ very greatly in terms of technology at the entry
level, the various car companies have attempted to differentiate their products and build brand
loyalty on the basis of after sales service offered by them and their dealers in terms of Strong
Dealer Network accessible all over India, Technically qualified staff and Number of Free after
sales services offered to customers so the primary objective of the report is to study the Effect of
After Sales Services of Cars in Building Customer Loyalty at the entry level provided by car
manufacturers (Maruti, Tata motors and Hyundai) in Chandigarh city. Rating is given to the
three companies on the basis of the after sales services provided by the companies. In order to
achieve this objective an extensive research was undertaken in the areas of Chandigarh.
The research is carried out by administering Questionnaires and interviewing the dealers as well
as the consumers. The sample size taken for the purpose of research is 90. The research has been
compiled with the help of SPSS software. Pie charts, Bar graphs and Data analysis tools are a
part of the report to extensively cover the research objectives.
Keywords: After Sales Service, Automobile, Brand Loyalty, Customer Satisfaction
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
22
February2012
FOREIGN DIRECT INVESTMENT ON INDIA’S
AUTOMOBILE SECTOR
K. Rajalakshmi. MBA, M Phil,
PGDHRM.,
Research Scholar,
Department of Management Studies,
SRM University, Kattankulathur, 603 203, India.
Dr. T. Ramachandran
Professor & Head, Finance,
SRM University, Kattankulathur, India.
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
23
February2012
Abstract:
FDI Inflows to Automobile Industry have been at an increasing rate as India has witnessed a
major economic liberalization over the years in terms of various industries. The automobile
sector in India is growing by 18 percent per year.
The major investing countries are Mauritius (mainly routed from developed countries), USA,
Japan, UK, Germany, the Netherlands and South Korea. 24. India needs to worry on the foreign
direct investment (FDI) front. Direct Investment Inflows in India-Opportunities and Benefits,
Important Aspects of FDI in Automobile Industry, Recent FDI Trends in India, The major
foreign players who have a significant role in the development of Indian automobile industry,
were discussed and the passenger car segment growth, Production, sales and Investment were
analyzed.. Here the researcher using three statistical tool for analyzing the study, ARIMA,
Linear & Compound Model for analysis purpose to measure future prediction using time series
analysis. Hence this study necessitated the causes and impact of FDI flows in automobiles sector
and also policy regulation, FDI flows in passenger car segment and recent FDI trend in this
sector were discussed.
Key words: FDI inflows, automobile sector, passenger car, growth rate and policy regulation.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
24
February2012
STORE IMAGE DIMENSIONS: CUSTOMERS’
PERCEPTION
Ms. Sangeeta Mohanty
Assistant Professor,
Academy of Business Administration,
Industrial Estate (S1/25) Angaragadia, Balasore,
Orissa (756001).
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
25
February2012
Abstract:
India’s retail sector is fuelled by strong economy, favourable demographics, rising youth mass,
and the rapidly changing lifestyles. In this changing economy, the business hubs are developing
rapidly, only a planned retail store can survive in long run. Therefore it is important to study the
image of a store and the related dimensions from customers’’ point of view. The main aim is to
study the complex nature of consumers’ attitudes and motives of choosing a retail store. Even
under normal condition, the consumer decision making varies widely on the basis of age,
educational qualification, income level etc. All these factors have an impact on the consumers’
which the present study aims to probe into. This particular research paper intends to study the
important attributes and their levels of choosing a retail store in the cities Cuttack and
Bhubaneswar, Odisha by using CONJOINT analysis. Participants were chosen randomly in
specific areas of the store. Of 250 customers approached, 230 agreed to participate in the survey.
Key Words: Retail store, Atmosphere, Convenience, Service, Merchandise, Promotion
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
26
February2012
GLOBALISATION: IMPACT OF FII’S INVESTMENT ON STOCK
INDICES, EQUITY AND DEBT MARKETS ,MARKET
CAPITALISATION OF BSE AND NSE AND EXCHANGE RATES
OF INDIA –(1999-2009).
Dr. Hala Raman
Professsor,
PSG Institute of Management,
PSG College of Technology,
Anna University, Coimbatore-641014,
Tamil Nadu, India.
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
27
February2012
Abstract:
After the introduction of New Economic Policy in India in 1991,foreign investment could face
renewed vigour in terms of FII and FDI and hence ,the study analyses the impact of FII on
Indian stock market indices of BSE and NSE particularly during the period between 1999 and
2009. It also critically examines the relationship among FII total purchase in Indian equity and
debt market, market capitalization of BSE and NSE and exchange rates of Indian rupee in terms
of dollar.
International capital flows have changed dramatically over the recent decades and, as a
result, the cross-border port-folio investment has been increasing to a remarkable extent among
different countries. As such, Ms.Anne O.Krueger(IMF), underlines that ―Capital flows play an
important role in capturing the benefits of globalisation‖1.International capital flows are highly
appreciated in emerging market economies if they are absorbed without causing reversal of
capital flows. In this situation, Marc Faber (2004) opines ―Asia will be the economic hotspot for
the next fifty years" and the emerging big stock markets in Asian regions are Hong Kong, China,
South Korea, Taiwan and India.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
28
February2012
MEASURING THE WOMEN’S INVOLVEMENT IN
PURCHASE MAKING DECISIONS
Atul Kumar, M.B.A, M.Phil
Assistant Professor
Department of Management,
Siddhant College of Engineering,
Sudumbare, Tal. - Maval, Dist. - Pune,
Maharashtra (India) - 412 109.
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
29
February2012
ABSTRACT:
The purpose of this paper is to measure the relationship between demographic & geographic
variables of women and their involvement in purchase making decisions of family and it also
measures the level of involvement of women in these decisions. Data were collected through
self-administered questionnaire. The sample consists of 200 women accessed through personal
survey from shopping malls, multiplexes, and academic institutions when they visited these on
week days. Chi Square test of independence and Kolmogorov-Smrinov one sample test analysis
has been carried out. Result reveals a significant relationship between various demographic (age,
education, working nature, occupation, marital status, type and size of family) and geographic
(residing area) variables of women and their involvement in purchase making decisions of family
except only one variable: income. Result also that reveals a high degree of involvement of
women in purchase making decisions of the family has been found.
Keywords: Purchase Making Decisions, Demographic and Geographic Variables, Women,
Pune.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
30
February2012
Challenges, Methodologies and Management
Issues in the Usability Testing of Mobile
Applications
SHASHIRAJ TEOTIA
Assistant Professor-MCA
S.V. Subharti University, Meerut
SHASHI
Lecturer-MCA
C.C.S University, Meerut
RAVIRAJ TEOTIA
BIC-ICICI Prudential Life Insurance
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
31
February2012
Abstract:
Usability testing of software applications developed for mobile devices is an emerging research
area that faces a variety of challenges due to unique features of mobile devices, limited
bandwidth, unreliability of wireless networks, as well as the changing context (environmental
factors). Traditional guidelines and methods used in usability testing of desktop applications may
not be directly applicable to a mobile environment. Therefore, it is essential to develop and adopt
appropriate research methodologies that can evaluate the usability of mobile applications. The
contribution of this paper is to propose a generic framework for conducting usability tests for
mobile applications through discussing research questions, methodologies, and usability
attributes. The paper provides an overview of existing usability studies and discusses major
research questions that have been investigated. Then, it proposes a generic framework and
provides detailed guidelines on how to conduct such usability studies.
Keywords: Usability testing, mobile applications, mobile devices, evaluation, tools.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
32
February2012
e commerce IN InDIA – THE WAY TO SHOP
Raj Kumar Sharma
Research Scholar,
Singhania University,
Pacheri, Distt. Jhunjhunu,
Rajasthan -333515
Dr. Sambit Kumar Mishra
Asst. Director,
Institute of Chartered Accountants of India,
IP Marg, New Delhi
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
33
February2012
ABSTRACT:
A rapidly expanding middle class with high aspirations and a growing appetite for quality
goods make India an attractive investment destination for consumer goods companies. With the
growing economy, not only the per capita income is increasing but number of households in this
segment is exploding in double digit growth rate. The rich are becoming richer and richer leading
to the economic divide. The young population prefers to have working partner which increases
dependency on having all the comforts at home. With both husband and wife working leads to
increased buying power and the desire for high quality goods, comforts and luxury especially in
the metros. This trend is now going to rural areas as well, as opportunities are increasing and
companies are targeting rural India which is where majority of India lives.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
34
February2012
M-Commerce Challenge Model for Quality
control
AMIT YADAV*
(MCA, M.Phil, Ph.D*)
Research Scholar,
Singhania University, (RAJ.)
SUMIT BHATNAGAR
(MCA, M.TECH*)
Assistant Professor,
Subharti University, Meerut
SANJEEV PANWAR (MCA)
Assistant Professor,
Subharti University, Meerut
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
35
February2012
Abstract:
The initial hype created by the emergence of mobile computing technologies has slowly given
way to a large amount of skepticism. Even though some m-commerce applications have already
made their way to the marketplace, experts now predict that it will still be some time before the
potential of M-commerce can finally be realized. This pessimism is largely due to the fact that
the technologies involved are still not mature enough, and it will cost a great deal in terms of
resources and effort to install the required infrastructure. M-commerce faces many challenges
today. Various solutions have been suggested, some realizable with today’s technology, some
not. In the end, however, only the users of the applications will determine the level of success of
m-commerce. Unless it becomes easier and cheaper to transact business using m-commerce
applications than by using conventional methods, applications will not become popular, either
with users or providers. Companies involved in providing m-commerce services must also be
convinced that they will receive a return on the large investments they are making in setting up
the necessary infrastructure. In this paper, we present a challenge model for mobile commerce.
We analyze the impediments and their inter-relationships, and also discuss the benefits and
disadvantages of mobile commerce.
Keywords – M-commerce, goods, services, information, quality control.
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
36
February2012
FDI and Indian Retail Sector – The Path
Ahead
Dr Surender Kumar Gupta
Associate Professor,
Maharaja Agrasen Institute of Management and Technology
Jagadhri-135003, Haryana, India
Title
Author(s)
IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us
37
February2012
ABSTRACT:
Indian economy is growing by 8% a year, its stock market rose by nearly 40% in 2005 and
foreign investors are flooding in. There are about nine million small grocery shops in India
whichever way you measure it, business in India is booming and as the economy grows so does
India's middle class. It is estimated that 70 million Indians in a population of about 1 billion now
earn a salary of $18,000 a year, a figure that is set to rise to 140 million by 2011. Many of these
people are looking for more choice in where to spend their new-found wealth. The Indian retail
sector is now worth about $250bn (£140bn) a year, but it is heavily underdeveloped. Over 94%
of the market is made up of small, un-computerized family-run stores.
Keywords: Retailing in India, Indian Economy, Retail Market, Retail Sector, FDI in Retail
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