ie. white paper the rise of open innovationie.theinnovationenterprise.com/eb/open-innovation.pdf ·...

ie.

The Rise ofOpen InnovationHow collaboration is creating big changes

White Paper

The Rise of Open Innovation

White Paper by Innovation Enterprise

ie.

• Can larger corporations create similarly agile and flexible teams within their existing organizational structure or will they challenge organizational design?

• Whether these pockets of innovation will be able to run freely and without constraint from organizational rules.

• If start-ups can act as inspiration for established corporations and whether their ideas can act as catalysts for new products.

• How collaboration with start-ups could have a positive contribution on both parties.

This whitepaper will evaluate the benefits that start-ups can contribute to other organizations, be this through the adoption of incubators within existing company structures or the collaboration with start-ups.

Executive Summary

The difference between a start-up and a corporation is not just about size and profitability, it is about finding a scalable and flexible business model that will continue to bring in profits.

In order to remain profitable you cannot proceed with the same model; you have to disrupt and innovate. By definition, start-ups are innovators because they have the size

and adaptability to be agile and flexible to changing market and social conditions.

In an environment where technological change is rife, the culture of a start-up can have a direct impact on other companies’ capacity to innovate and create new products and methodologies.

In this whitepaper we will discuss:

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The Rise of Open Innovation

White Paper by Innovation Enterprise

Contacts

Michaela Jeffery-MorrisonStrategy Divisional Head +1 (415) 692 5477mmorrison@theiegroup.com

Deanna NoticeVP, Marketing +1 (415) 992 5561dnotice@theiegroup.com

Hannah SturgessDirector, Demand Generation Partnerships +1 (415) 992 7502hsturgess@theiegroup.com

George HillManaging Editor & Online Director

+1 (415) 992 7586ghill@theiegroup.com

The Rise of Open Innovation

White Paper by Innovation Enterprise

Innovation Enterprise An independent business-to-business multi-channel media brand focused on the information needs of Senior Big Data, Strategy, Analytics, Digital, Finance, Innovation, Operations & Decision Support executives.

In addition to live conferences & summits our products include digital on-demand video content, live webinars & on-demand webcasts plus online communities & lead generation services. We also provide digital marketing services as well as on-site custom production and custom research to fortune 500 clients.

Whether it’s delivered online, or in person, everything Innovation Enterprise produces reflects the company’s unshakeable belief in the power of information to spur innovation.

Strategy TodayOur strategy community includes over 250,000 senior leaders formulating and initiating corporate strategies, all of whom are looking at new ways to balance formulation and flawless execution. As the definition of success and failure is judged on ever tightening margins, investing in new strategic planning & digital strategies is crucial to competitive advantage.

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