iceefest 2014 - official presentation

Interactive Central and Eastern Europe Festival 2014.

12th and 13th of June | Grand Cinema & More | Bucharest, Romania

ABOUT US

ICEEfest is a multifaceted event organized by ThinkDigital, a member of TDG Companies.

TDG was launched in 2006. Currently, it operates in Online Advertising (ThinkDigital), Performance Marketing (ForestView), eCommerce (ShoppingNetwork) and Technology (TailWind).

The Group has a wide coverage and local offices in Greece, Cyprus, Romania, Bulgaria, Hungary, Albania and U.A.E..

From RoNewMedia 2008 to ICEEfest 2014

Launched in Romania, in 2008, as a local-focused event (RoNewMedia), the project evolved to a regional complex concept.

ICEEfest - Interactive Central and Eastern Europe Festival - attracts each year over 2.500 marketers, agency people & online digital media enthusiasts from all over CEE and SE Europe.

The event takes place in Bucharest, the capital of Romania.

The event evolved from being a simple conference with 500 people, in 2008-2009, into a complex festival with 2.500+ delegates at the conference and workshops. An even broader number of people join as visitors of the exhibition and our smart entertainment events.

From RoNewMedia 2008 to ICEEfest 2014

RNM 1.0 RNM 2.0 RNM 3.0 RNM 4.0 RNM 5.0 ICEEfest 1.0 ICEEfest 2.0

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Conference audience

Speakers

Expo Visitors

ICEEfest in 2013- 2 days of digital marketing, innovation, creativity, mobile and FUN!

- 42+ hours of inspiration- 90+ speakers and guests- 1 conference- 1 expo- 10+ workshops- 1 Award Ceremony by IAB- Viral Movie Night & Stand Up Comedy

Top agencies

Technology companies

Investors Start-ups

2.500+ delegates from 20+countries

5.000+ exhibition visitors

Behind the scenes - ICEEfest 2013

Click on thumbnail to watch the “Making of” video

ICEEfest 2013 & 2014

Public recognitionBoth President and Prime Minister of Romania - the country where ICEEfest is always taking place - were present at the festival in 2012 and 2013.

2012. The Prime Minister, Mr. Victor Ponta, launched his iPhone App and cancelled ACTA at ICEEfest.

2013. The President, Mr. Traian Basescu, had a meeting with his Facebook page friends.

Partners & Exhibitors

Conference & Workshops

ICEEfest 2013 by brands

ICEEfest 2013: Facts and Figures

Pre & Post event campaign: total media rate card value of € 1.000.000+

Wide TV Coverage on the most important national TV stations - media value of € 198.000

Radio - Media value - € 103.000

Print - Media value - € 42.000

Online Websites - 583 materials - € 780.000 Blogs - 51 materials - € 28.000 Facebook - 127 materials Twitter - 388 materials Google+ - 8 materialshttp://www.iceefest.com/news/

* Media monitoring conducted by Mediafax.

** The media value was estimated using the companies’ public rate cards.

ICEEfest 2013: Facts and Figures

Join us in a great journey

ICEEfest 2014

2. Conference & Workshops

3. IAB MIXX Awards, Viral Movie Night & Entertainment4. Academy & Media Coverage

1. Exhibition & Networking

The ICEEfest Ecosystem

ICEEfest 2014

1. EXHIBITION: GRAND EXPO VIP NETWORKING LOUNGE

2. CONFERENCE: KEYNOTES WORKSHOPS DEBATES

3. AWARDS & ENTERTAINMENT: IAB (Interactive Advertising Bureau) MIXX AWARDS (June 12th) ICEEfest Party (June 12th) VIRAL Movie Night & Stand Up Comedy (June 13th)

4. ICEEfest Academy: all year long

1. EXHIBITION

The Grand ExpoVIP Networking Lounge

ICEEfest 2014

The Grand Expo

The event will take place in Grand Cinema Digiplex, at Baneasa Shopping City.

Using the festival’s location in a creative way, you can reach both B2B and B2C audiences. Taking into account last year’s experience, we are expecting over 7.500 visitors.

ICEEfest 2014

Grand Expo Avenue

ICEEfest 2014

The Grand Expo Networking Area

Grand Expo 2013

ICEEfest 2014

Networking VIP Lounge

The VIP Networking Lounge is an exclusive area where only our speakers and VIP guests are invited.

In this area, are taking place special presentations and training sessions for C-level managers.

You can also have a tailored-made presence for your company or products.

ICEEfest 2014

Networking VIP Lounge

2. CONFERENCE

KeynotesWorkshops

Debates

ICEEfest 2014

Conference

Keynote speakers – including top executives from Facebook, Google, Microsoft, Skype, Yahoo!, Twitter, numerous brands and various advertising & media agencies

Keynotes > top-notch speakers in the main Conference Hall

Workshops > deep analysis and trainings in our Workshop Rooms

Debates > real-time talks and open dialogues with the audience on the hottest issues of the industry.

ICEEfest 2014

ICEEfest 2014Conference Hall

Conference Hall 2013

3. Awards & Entertainment

IAB Mixx AwardsViral Movie NightICEEfest Party

Interactive Advertising Bureau (IAB) MIXX Awards

This year, we will present the 3rd edition of the world famous IAB MIXX Awards, in partnership with IAB Romania.

The interactive industry will acknowledge the best of 10 categories.

ICEEfest 2014

ICEEfest 2014

Viral Movie Night & Keith Farnan Stand Up Comedy Show

Enjoy the 3rd edition of Viral Movie Night!

A “serious” discussion on the most stupid or funny videos of the year!

The experience will bring a live, smart and funny public debate with creative people, artists, as well as a selection of the best viral video.

Also our host and entertainer, Keith Farnan, will perform Live on stage!

Party

ICEEfest 2014

4. ICEEfest Academy

ICEEfest Academy

Click on the thumbnail to see how ICEEfest Academy works!

ICEEfest Academy is our e-learning platform that gives access to all of our on-demand content after the conference and during all year long!

Become our Partner!

Event Partner / Grand Expo Exhibitor / IAB MIXX Awards & Party Sponsor / Viral Movie

Night Sponsor / Service Partner

Customised offers for our partners:

Together we can find the package that better suits your business needs and objectives.

ICEEfest brings you closer to over 2.000 B2B people meeting your business target, and 7.500+ B2C people!

Share your brief with us, let us know about your company’s needs and we will find the perfect mix for your brand!

ICEEfest 2014

Festival partner:

We give you a wide range of options to choose from.

As an event sponsor, your company’s name will appear on all media packages. The exposure’s estimated value is of more than €1 million.

We will promote your message across all platforms used to communicate the event - TV channels, radio, online, presence in the exhibition area, special projects.

The campaign will run before, during, and after the event.

ICEEfest 2014

Advantages for every Conference partner:

Platinum, Gold, Silver sponsors have the following common benefits: the logo displayed on the event website; the logo published on all materials and invitations distributed before

the event; the logo displayed on the indoor directories that will guide people to the

conference room; the logo on banners promoting the event (according to the media plan); exposure during the event; coverage on all media channels: TV, radio, online and print; the possibility to insert promotional materials in the event’s paper

folder.

ICEEfest 2014

Common Advantages for all the Conference Partners:

PR & Communications plan customised for the market sectors targeted by the sponsor;

Interviews with the company’s representatives on event’s website and media partner’s websites;

Distribution of ad materials at designated places in the theatre; Your logo on the main Conference stage; Your logo appearing on Conference Screens in the networking

breaks between the panels; Conference Bag Inserts.

ICEEfest 2014

Special Advantages for Conference Partners (I)

ICEEfest 2014

Your company in: Platinum sponsor (€49.000)

Gold sponsor (€29.000)

Silver sponsor (€19.000)

TV Spot up to 5” up to 3” up to 3”

Radio Spot up to 5” up to 3” up to 3”

Web banners

one frame in a common frame Gold+Silver

in a common frame Gold+Silver

ICEEfest.com website

with the mention “Platinum sponsor”

with the mention “Gold sponsor”

with the mention “Silver sponsor”

Printed invitations and newsletters

with the mention “Platinum sponsor”

with the mention “Gold Sponsor”

with the mention “Silver Sponsor”

Print ads with the mention “Platinum sponsor”

with the mention “Gold sponsor”

with the mention “Silver sponsor”

Special Advantages for Conference Partners (II)

ICEEfest 2014

Platinum sponsor (€49.000)

Gold sponsor (€29.000)

Silver sponsor (€19.000)

Logo on the conference program

Speech Free invitations for the event 25 (+ 50%

discount) 15 (+ 40%

discount) 10 (+ 30%

discount)Flyers and brochures distributed at the event

Promotional movie in off-time lasting 2 ‘ lasting 1’ lasting 30’’Branding one of the events of the day

Lunch offered by Platinum Sponsor

Coffee break offered by Gold

SponsorPreferential visual presence with the mention

“Platinum sponsor” with the mention

“Gold sponsor” with the mention

“Silver sponsor”

Special Advantages for Workshops/Masterclass Sponsors (I)

ICEEfest 2014

Platinum sponsor (€15.000)

Gold sponsor (€10.000)

Silver sponsor (€5.000)

Keynote address at the opening of the stream 5’ 3’

Your logo on the stage

Your logo appearing on Stream Screens in the pauses between the panels

Top executive Keynote visionary speech/presentation (requiresapproval by the organizers programme committee)

20’ 10’

Moderation of a panel discussion

ICEEfest 2014

Platinum sponsor (€15.000)

Gold sponsor (€10.000)

Silver sponsor (€5.000)

Possibility for branding the seats in the conference theatre

Distribution of your print ad materials by our team at the Main Entrance of theStream Stage

Free invitations for the event 15 (+ 30% buy discount)

10 (+ 20% buy discount)

5 (+ 10% buy discount)

Special Advantages for Workshops/Masterclass Sponsors (II)

Grand Expo Exhibitor

The Grand Expo will be hosted in the main lobby, catching all guests’ attention.

The event’s location, Grand Cinema Digiplex in Baneasa Shopping City, will guarantee you an our 2.500 B2B audience and 7.500 B2C audience.

ICEEfest 2014

/ Grand Expo Creative - € 4.900

• Your logo displayed on the event website;• Your logo published on all the materials and invitations

distributed before the event and on the program during the event;

• Your logo will appear on the conference badge lanyards• Conference Bag Inserts;• Distribution of ad materials at designated places in the

conference space;• Your company will have the chance to promote its

services during the conference breaks in the designated expo area;

• Possibility for branding your stand and customise your space, according to your needs, in the Expo Area – 12sqm;

• Interviews with the company’s representatives;• Exposure and coverage in the press releases and articles;• Exposure in newsletters sent to targeted audiences;• 5 free invitations for the event.

/ Grand Expo Standard - € 2.900

• Your logo displayed on the event website;• Your logo published on all the materials and invitations

distributed before the event and on the program during the event;

• Conference Bag Inserts;• Distribution of ad materials at designated places in the

conference space;• Your company will have the chance to promote its

services during the conference breaks in the designated expo area;

• Possibility for branding your stand and customise your space, according to your needs, in the Expo Area – 8sqm;

• Interviews with the company’s representatives;• Exposure and coverage in press releases and articles;• Exposure in newsletters sent to targeted audiences;• 5 free invitations for the event.

/ ICEEfest Party & IAB MIXX Awards Sponsor - € 6.000

• Your logo displayed on the event website;• Your logo published on all the materials and invitations

distributed before the event and on the program during the event;

• Your logo on the Party Stage during the IAB MIXX Awards;

• Conference Bag Inserts;• Distribution of ad materials at designated places in the

conference space;• Branding at location • Interviews with the company’s representatives;• Exposure and coverage in press releases and articles;• Exposure in newsletters sent to targeted audiences;• 5 free invitations for the event.

/ Stand Up Show & Viral Movie Night Sponsor - € 6.000

• Your logo displayed on the event website;• Your logo published on all the materials and invitations

distributed before the event and on the program during the event;

• Your logo on the Conference Stage;• Conference Bag Inserts;• Distribution of ad materials at designated places in the

conference space;• TV Interviews with the company’s representatives on

Realitatea.net;• 20-minute speech/presentation in the panel

discussion; • Moderation of a panel discussion;• Exposure and coverage in press releases and articles;• Exposure in newsletters sent to targeted audiences;• 5 free invitations for the event.

Service partner

We are open to car rental companies, beverages, entertainment, food and drink companies and more.

In addition, we can arrange product placements in the food court of our event, within the grand expo and the VIP business lounge or at the party.

ICEEfest 2014

ICEEfest 2014

Your logo displayed on the event’s website; Your logo published on all the materials and invitations distributed before

the event and on the program during the event; Your logo on the Conference Stage; Conference Bag Inserts; TV Interviews with the company’s representatives on Realitatea.net;• Exposure and coverage in press releases and articles;• Exposure in newsletters sent to targeted audiences; Distribution of ad materials at designated places in the conference space; 20-minute speech/presentation in the panel discussion; Moderation of a panel discussion; 5 free invitations for the event.

Smoking Lounge Sponsor: € 12.000

ICEEfest 2014

Choose or add to your packageNo What How much?

1 Video spots oh the conference and lobby screens (appx 100 views)

€ 800/day

2 Audio spots/jingles € 400/day

3 Flyers / special activations in the conference lobby € 500/day

4 VIP Networking Lounge € 8.000

5 Sponsored speaker € 2.500

7 WebTV Sponsor € 2.500

Also, we are open to product placements, videos, TV spots, roll-outs, unconventional projects and other promotional activities at the venue.

CEEyou @ ICEEfest 2014!

Contact us: iceefest@thinkdigital.net