ibeacon, ble and the future of engagement: dsrupted conference

Beacon Connected ! Dsrupted

September 2014

Hype

Vocabulary

Future Form

Beacons aren’t such a big deal. What they represent IS.

Common myths. iBeacon/BLE. Layers of interaction.

The end of the app. Digital signage. Wearables. Hybrids.

acon Breathless Be

Doesn’t This Make You

Breathless?

Barely Mentioned From

Breathless Hype To

In what will be the largest implementation of iBeacon™ technology at retail stores to date with more than 4,000 devices, shopBeacons, an

enhanced mobile location-based technology built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, will be placed within various

departments at Macy’s locations, allowing for users of the shopkick app to get more personalized department-level deals, discounts,

recommendations and rewards.

Which begs the question: Who’s your agent?

!

That’s Some Press Agent

A Big Deal?

Do You See The Digital Signage?

Do You See The Second Screen?

World Channel

acon Basics Be

VocabularySorting out some misconceptions

3 words that really matter Words you’ll soon hear

iBeacon BLE

Beacons

SmartKey Word #1

SmartKey Word #1

!

The user doesn’t need to do anything. Unlike QR codes or NFC, beacons work without any action needed by the consumer.

PassiveKey Word #2

When you approach the car, your app wakes up, even if it’s closed. You can send a push message to the user to alert them that you have something relevant to say based on precisely where they’re located.

iBeacon

Request quote

Watch a cool video!

Welcome to the store!

iBeacon

There’s a profound difference between proximity and location. Location is where you are on a map, proximity is what you’re close to - whether a person, place or thing.

ProximityKey Word #3

19x Increase in Engagement with Products

16.5 Increase in App Usage

In-Store

6.4 Increase In Likelihood

Customer Will Keep Your App

Bonus Key Word

Results

Future Vocabulary

Mapping

Power

Bacon

Hybrid

WifiHuh? Seriously?

Wifi

This:

Future Tense

Design

Privacy

Security

Future Perfect

New Media

New Media

New Media

New Media

acon Natural Be

acon Hungry Be

acon Mobile Be

acon Visible Be

acon Emotional Be

3 Take-AwaysIf you think a lot about screens

You Can BE The Second Screen

Staff. Continuity. “Flick”.

Beacons Can Be Objects. Product can trigger screens.

Beacons Can Be Social. What happens to a screen when

it has an audience of more than one?

BeaconBeThe

Thank Youdoug@dot-3.net

@dusanwriter @dot3digital