i sync, therefore i am - consumers as content in the digital age
Post on 15-Jan-2015
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John C. Havens @johnchavens
Founder, The H(app)athon Project @happathon / #happathon
I Sync, Therefore I am Consumers as Content in the Digital Age
Me
Why Your Personal Data Matters andHow Tracking it Can Change the World
www.johnchavens.com@johnchavens
The Quantified Consumer
I sync therefore I am.
H(app)thon at Social Media Week
Collaborative Content
“…shows drivers, on a map, where they have not driven safely and gives them tips as to how they can improve
their driving.”
Broadcasting Data
Partners Not Prospects
$1.1B in Revenue (2013)
Source: New York Times
Vendor Relationship Management
Path –to-Purpose
Reflect Optimize Purpose
What is the Measure of My Wallet?
H(app)thon at Social Media Week
What is the Measure of My Life?
Thank You. john@happathon.comwww.happathon.com
www.johnchavens.com
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