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Post on 12-May-2015
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THE LONG TAIL BUSINESS MODEL ILLUSTRATION
iStockphoto
iStockphoto homepage
How it works
iStockphoto is the internet's original member-generated image and design community. Get easy, affordable inspiration with millions of safe, royalty-free photographs, vector illustrations, video footage, audio tracks and Flash files. Buy stock or sell stock — or both.
iStockphoto is a place where designers can search and download over 4,000,000 images, from as low as a $1.00 each. Our international community of photographers and administrators work tirelessly to bring over 14,000 new images each week!
How it works
How it works
Search a picture theme
Search results
Buying the picture
Related sites
iStockphoto is on twitter http://twitter.com/iStock
Benefits for customers
BtoB and BtoC models Easy subscription Ease of use Availability Simple search Huge choice Good prices Immediate delivery (online) High quality images
Benefits for partners and suppliers
Easy way to publish for photographers Ancillary products (using « Store ») for
fans, community and for enthousiasts photography.
Partnership with photo gear suppliers. There is no such thing as a hit in the
photography market. The needs are always limited in time and bound to a certain context. This is why the Long Tail distribution model is the best.
Benefits for owners and investors
Ever evolving and expanding market. Creates new needs every day. Totally aligned with the technology
evolution of digital photography. Provides stable income through
susbcription. The ease of use and the new offers will
enhance customers satisfaction.
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