hybrid thinking for designer/developers
Post on 15-May-2015
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HYBRIDSwhat they are, how to be one, how to know if you should hire one.
A HOW-TO FOR
TECH DIRECTOR
WHAT A HYBRID IS NOT:
“A TWO-FOR-ONE DEAL“
HIRING HYBRIDS MEANS…
THE FRICTION-LESS SLEEP!
HYBRID = WORKING TWICE AS HARD?
WE CONNECT VIA METAPHOR.
STORIES THAT WALK
HYBRID HACKS:
haters unite.
DESIGN+CODE IS ONE POSSIBILITY…
START YOUR OWN OWN DEPARTMENT:
EXPERIENCE DESIGN
CONTENT ENGINEERING
DEV-SIGNERS!
TEACH WHEN YOU ARE FILLED WITH WONDER, BEFORE YOU BECO ME A (BORING) EXPERT.
MARK PILGRIM, WHITE LIGHTS LEAD TO RED LIGHTS, DECEMBER 7 2005
FIND SMART (OR DESPERATE) CLIENTS.
These tend to be more receptive
to lateral thinking
R E C O M M E N D E D R E A D I N G
METAPHORS WE LIVE BYL A K O F F + J O H N S O N
LATERAL THINKINGD R . E D W A R D D E B O N O
EVERYTHING IS CONNECTED!
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