huw pendleton - business wales€¦ · make up 40% of all holiday trips to wales make up 44% of all...

Huw Pendleton Managing Director

Alison Lewis-Belton Marketing Consultant to Celtic Holiday Parks

Promotion/Publicity!

Gives us something to constantly shout about!

Glossy Mags Industry News/Journals

Social media feeds Websites

Press releasing the news Journalist interest

Piggy backing on Visit Wales PR strength

Celtic Escapes Launch – platform as lead event for Wales Tourism Week

Opportunity to reinforce our brand values

Industry Speaker/Expertise/Influencers Recognition for excellence

Partnerships with Others

Assists us in working collaboratively through reinforcing quality

Joint Competitions – joint value of social media sharing - Folly Farm facebook followers 205,000

Data Capture Shared resources/platforms

Joint journalist visits

Promotions at Shows and Major Events = holiday home sales

Pricing

Creating DEMAND vs AVAILABILITY through Promotion has an impact on pricing - dynamic Adding Consumer Credibility to the Product by promoting Quality and exceeding expectations “The Best in Wales” …. Best in Category

Has this exceeded your expectation?

Has this?

And this?

…. And this too?

…. What’s the common factor?

Awards provide a platform to burst preconceptions!

Funding/Resources/Grant/Planning Applications for Future Investment Development funding is a huge challenge

40+ staff - WAGES AND SALARIES 2018 2019 681,000 817,000 LOCAL SUPPLIERS/SUB CONTRACTORS GAS / PLUMBERS / ELECTRICAL / MAINTENANCE / ACCOUNTS AND AUDIT PROFESSIONAL FEES / FOOD AND BAR 2018 2019 800,000 1,000,000

Expenditure Celtic Holiday Parks – The Economic Contribution A FEW … Headline Expenditure Figures

PARK OWNERS SPEND in PEMBROKESHIRE – Cars/White

Goods/Restaurants/Bars

VISITORS/CONSUMER SPEND IN PEMBROKESHIRE –

Activities/Attractions/Events/ Restaurants/Bars/shops

Holiday and Touring Parks industry support over 10,645 jobs in Wales

Make up 40% of all holiday trips to Wales

Make up 44% of all bed nights in Wales

Represent 31% of all holiday spend in Wales - £368m

70% of all tourist beds in Wales are on caravan and camping parks

Pembrokeshire has 71,393 tourist beds on 249 parks Source: Economic impact assessment of the Holiday Park Industry in Wales 2011

Expenditure HEADLINE FIGURES Holiday and touring parks and the Welsh Economy

INVESTMENT PROGRAMME • Major investment in Celtic Escapes and continues – 5 new units ordered • New rental stock (holidays) • Infrastructure – roadways, paths, developments • Upgrading of f and b offer • Creation of recreational play area • Additional Lodges on park • RETAIL LODGE DEVELOPMENT

TOTAL INVESTMENT ON PARK TO DATE £2 MILLION HOTEL PLANNING …. Additional £5 million

INVESTMENT PROGRAMME • Rental fleet • Infrastructure • New Kitchens • Development of existing leisure building • New Hire Fleet

TOTAL INVESTMENT ON PARK : £1,000,000

Watch this space!

INVESTMENT PROGRAMME • Infrastructure/new roads • New Build including Charlie’s Restaurant and Bar • Development of new pitches “The Rowans” plus others • Addition of Beauty Pod with four treatment rooms • Investment in new hire fleet including DOG FRIENDLY • Updating of toilet and shower block

TOTAL INVESTMENT ON PARK : £2,500,000

Increasing Visitor Expectations – HOT TUBS ..

Something Different – Customer Choice

Dog friendly holidays Static caravans, luxury lodges, log pods Huge demand

Recognition and Pride in our People

Any questions?

Any Questions!