hur erbjudandet av produkter påverkar konsumenten. från klimatdeklaration, hälsoaspekten till val...

HOW TRUST IN SOCIETY DEVELOPS!

THEORETICAL BACKGROUND

Core ValuesLine Manager!

The Max story

Worlds first healthy burger meny!

Ecological Challenges

Metaphor of the funnelDecliningresources and ecosystem services

Increasingdemand for resources and ecosystem services

Total carbon footprint

Agriculture Processors and transports Max own operations

Raw material Processing Warehouse

wareh.

MaxRestaurants

Employees commuting

Maxwaste

Guesttravel

Guestwaste

ProductionRaw materials

1 to several 1 to several

ProductionRefinery

Terminal

Maxoffices

Maxtravel

MaxWareh.

System boundaries

Travels

Heat & electricity

Transports,Suppliers-Restaurant

Wrappings

Veggies,soft drinks

Pommes,potatoproducts

Bread,Flour, etc.

OtherAnimal

Beef

* Max total greenhouse gas discharge: 29 000 ton CO2eq

Max climate impact

…concentrations of substances extracted from the earth’s crust

• All restaurants are powered by 100% wind energy• Toys requiring batteries have been removed from kids’ meals• All company vehicles are low carbon

…concentrations of substances produced by society

• No GMOs are used in Max products• All used fry oil is converted into biodiesel• High recycling rates (e.g. cardboard, food wastes, metal, etc.)

…degradation by physical means

• All fish procured from well managed ecosystems (MSC-certified)• Most paper products are FSC-certified• Reforestation through Plan Vivo certified projects in Africa

…and, in that society, people are not subject to conditions thatsystemically undermine their capacity to meet their needs.

• No use of transfats• Product lines have been remade into the healthiest in the industry• Hiring of 100+ staff with disabilities• Max leadership program is based on the FIRO theory• Max has partnered with TNS’ Real Change program

4 Sustainability Principles

In a sustainable society, nature is not subject to systematically increasing…

Promoting the climatesmart alternatives

The alternatives

Note: Climate Compensation is the Swedish Expression for Carbon Offsets.

More window posters, standees and tray liners

CARBON OFFSETTING

» Plan Vivo certified

» Mozambique + Uganda

» The CO2e-labeled on all our products on the menu

» First in the world!

CARBON LABELING