hp q1 q2 2010 competitive review india
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8/7/2019 HP Q1 Q2 2010 Competitive Review India
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HP Q1 & Q2 2010
Competitive Review Template
Local Market Competitive Deliverables
Calendar Quarters 1 & 2, 2010
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IWS
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CanonCampaign #1
Campaign Period: Q2
Target Audience: SOHOs
Product Range: Inkjet
Media Mix: Print
Media Spends:
Key Message: You dont know whos fastestuntil youre on the same standards.
High speed
ISO Standard
Remarks: Targeting consumers by highlightingthe adoption of ISO standards.
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CanonCampaign #2: Pixma
Campaign Period- Q2
Target Audience- SOHOs
Product Range- Pixma MP648, MX876,
MX347, MP 568
Media Mix- Print
Media Spends:
Key Message- Freedom from wires and worries.
Wi-fi printers
Remarks-. Relief from hassles of wires allaround.
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EpsonCampaign #1: Picturemate
Campaign Period: Q1
Target Audience: SOHOs
Product Range: Picturemate 215 & 270
Media Mix: Print
Media Spends:
Key Message: It changes my business so that Icould change my life
High speed printing
Multiple photo options
Low running cost
Remarks: Targeting SOHOs with themultifuncionality of printers.
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EpsonCampaign #2: Picturemate
Campaign Period- Q2
Target Audience- Home category
Product Range- Picturemate PM310
Media Mix- Print
Media Spends:
Key Message- Dont just flaunt your pictures inthe digital photo frame, Print them too.
Photo lab & Digital photo frame
Photographic ink for water, scratch resistant prints. Convenient Remote Control
Optional Bluetooth adapter
Remarks- Convenience of printing and framingimages.
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EpsonCampaign #3: Stylus
Campaign Period- Q1
Target Audience- Home category
Product Range- Stylus TX550W, TX11, TX210,TX111
Media Mix- Print
Media Spends:
Key Message- If you think: incredible prints,inexpensive inks, you can save
WI-FI AIO
High print resolution
Memory Card slot
Remarks- Targeting consumers higlightingPowerful All-in-One with wi-fi connectivity.
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EpsonCampaign #4: Stylus
Campaign Period- Q1
Target Audience- SOHOs/ Home category
Product Range- Picturemate TX700
Media Mix- Print
Media Spends:
Key Message- Prints, photos, documents andyour style statement.
Easy PC free operation
Claria Hi definition ink
Wireless printing
Remarks- 200 IF design award winner
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LES
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CanonCampaign #1: Imagerunner Advance
Campaign Period: Q2
Target Audience: SMEs/ SMBs
Product Range: 18 ppm to 75 ppm
Media Mix: Print
Media Spends:
Key Message: Its not hardware, its humanware.
Advanced access management
Advanced document security
Advanced audit trail
Advanced environmental responsibility
Remarks: Targeting consumers by highlightingadvance features it offers.
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CanonCampaign #2: ColorImagerunner
Campaign Period- Q1
Target Audience- SMBs/SMEs
Product Range- 7 ppm to 51 ppm
Media Mix- Print
Media Spends:
Key Message- The preferred document solutionexpert of all leaders.
Print management software- Uniflow
WiFi, network facilities, 128 bit data encryption
Remarks- Business owners testimonies to buildaccountability and trust.
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CanonCampaign #3: Laser shot(general)
Campaign Period: Q1
Target Audience: SMEs/ SMBs
Product Range: Laser shot range
Media Mix: Print
Media Spends:
Key Message: Our 18 printers didnt just take usto the top. They also did a steady climb for 18months.
On demand fixing technology
Zero warm-up time
Jam-free option
Auto duplex printing
Remarks:Announcement of increase in marketshare.
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CanonCampaign #4: LaserShot
Campaign Period- Q2
Target Audience- SMBs/ SMEs
Product Range- LBP 3300
Media Mix- Print
Media Spends:
Key Message- Print Command
Efficient printing standards
Prints 2500 pages with first toner
Seamless network security
2 years on-site warranty
Remarks- Launching LBP 3300
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KonikaCampaign #1: Konika Minolta
Campaign Period: Q2
Target Audience: SMEs/ SMBs
Product Range: Bizhub pro C6501
Media Mix: Print
Media Spends:
Key Message: The creative process and theorganization needed to make a business like thissuccessful worldwide.
3600 prints per hour
7500 paper capacity
Offset print quality
Remarks: Targeting consumers by highlightingkey features.
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SamsungCampaign #1: General
Campaign Period: Q2
Target Audience: SMEs/ SMBs
Product Range: MX1610, 1640, SCX4300,4521F
Media Mix: PrintMedia Spends:
Key Message: 2 year on-site warranty, nowthats printelligense
E
asy Toner manageability Easy Toner availability
Remarks: Targeting consumers by announcing 2year on-site warranty.
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ToshibaCampaign #1: EStudio
Campaign Period: Q1
Target Audience: SMEs/ SMBs
Product Range:
Media Mix: Print
Media Spends:
Key Message: Increase efficiency and reducecost with the press of a button.
Enhances job management
Reduce cost of ownershipReduction in power consumption
Remarks: Emphasis on cost reduction andefficiency increase.
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XeroxCampaign #1: Phaser
Campaign Period: Q2
Target Audience: SMEs/ SMBs
Product Range: Phaser 3100, 3117
Media Mix: Print
Media Spends:
Key Message: Having more choices makes iteasier to make the right move.
AIO
20 ppm speed
600 x 600 dpi resolution.
Remarks: Targeting consumers by multitude ofoptions
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