hp photosmart consumer printer &hktb summer temptation event

HP Photosmart Consumer Printer &HKTB Summer Temptation Event

Qunar.com Support Plan

Qunar Blog Channel Introduction

Qunar Users Profile

Our Support Plan

Quotation & Target

Content

Blog Channel Introduction

i.qunar.comQunar Blog Channel

2009New Feature

2005 Domestic Flight

Channel

2007Deals and Visa

Channel2009

Travel Blog Channel

New

Feature

One Stop for Browsing & Comparing Travel Products

Save Time & Money!

Building a service which can help travel consumers to make better decision

i.Qunar= 我去哪儿 ! 爱去哪儿 !Qunar means "where are you going?" in mandarin Chinese. “I”means me but also pounce the same as “love” in mandarin Chinese

贴近主题“爱创造”

i

Interactive互动

Sharing分享

Communication

沟通

Emotion情感

Affluence影响

To better know when, how, where travelers are traveling to

Create emotional elements to enhance

communication channel

To connect with other travelers around the countries

Users generated content-travel story, photos and smart travel tips

Allow viral spread of true experience

about brands and destination

The concept of i.Qunar = the powerful online communication channel

New blog channel gives advertisers ability to engage with Chinese travelers

•To connect 30 million qualify travelers who visit Qunar every month.

•To target your advertising message to Chinese travelers in sophisticated ways.

•To reach out travelers with editorial-style placements designed to inform and inspire.

•To leverage the exposure by highlighting your products, theme, services or destination.

•To generate online conversation among those highly sought after travelers.

Qunar User Profile

• Online user survey conducted by Synovate Research Beijing

Synovate Survey November 2008, target respondents: Qunar Users & General Online Users, sample size: >1000 users• Qunar CNY User Survey February 2007 , sample

size: >400 users• Qunar Spring Travel Trends Survey May-June

2007, sample size: >600 users

Data Sources

Qunar User China's

Emerging Elite

Qunar users are valuable to advertisers

Most of our users are between 25-40: Qunar users are more mature than general online population

The most favorable demographic group in terms of disposable income& willingness to travel

18-24 yrs34%

25 - 30 yrs34%

31 -40yrs26%

Above 41yrs

6%

Male55%

Female45%

General online users accounted

for 51%

Our users are highly educated83% has Bachelor Degree and above (College + University)

High School and below

6% College23%

University60%

Graduate School and

above9%

Others2%

Qunar’s users’ diploma distribution

General online users accounted for 51%

Others1%

Housewife1%

Student7%

Unemployed1%

Selfemployed6%

Top management14%

Middle management

34%

Non Management

36%

Full-time Employed

85%

Twice as many Qunar users work at foreign- invested / large companies

Nearly half of Qunar Users work in high-tech, consulting and professional services industries

Qunar GeneralForeign direct

investment company18% 9%

Large company (>500) 38% 27%

Occupation

IT/Internet/TelecommunicationsManufacturing Consultant/Professional serviceGovernment/EducationTravel/Transportation Others

%231822141013

Our users are affluent consumers ¼ of users has monthly income more than RMB8,000

Qunar household income are 20% higher than general online population

below RMB 3,00028%

RMB3,000-RMB 5,000

27%RMB5,001-RMB 8,000

19%

RMB 8,001-RMB 1,000

9%

above RMB 10,000

17%

QunarMean

GeneralMean

Monthly Personal Income (RMB) ~ 6,800 ~5,600

Monthly Household Income (RMB) ~ 12,000 ~9,800

Qunar users have already travelled over the country and are ready to go abroad

82% own credit cards Around 50% own airline membership

cards Around 40% own hotel membership

cards

• 45% own passports• 30% have been issued a visa before• 25% claim to be fluent in English • Around 20% own international credit

cards

Past 12 months

1 HK/Macau/TW2 Thailand3 Singapore4 Japan5 Korea6 Malaysia7 USA8 UK9 EU

1 HK/Macau/TW2 EU3 Singapore4 Korea5 Thailand6 Japan7 Malaysia8 India9 Australia

The overseas destination our users plan to visit next Qunar users are more likely to

travel for leisure (30% more than general users)

Qunar users takes 32% more trip on average(Qunar Users 9.6

times/General Users 7.3 times)

Our Support Plan

Blog Channel Support

本期主打： HP+HKTB 爱创造专题围绕 Shopping, Dinning, Culture, Nature 和 Entermainment

Event Calendar

Map Hot City

Hot

地图热点推荐！点击进入活动页面

Qunar Blogger Support

In order to the event more effective , Qunar is willing to help to find out 3-4 Qunar Super Bloggers to participate this campaign.

Viral spread of the true experience about Event.

Production Support

Deals channel is also willing to promote 爱创造 travel

Production .

Innovative Ad format Support

Before Click

After Click

Flight Search Result Page

Crazy Ad !!

Left Banner Right Rectangle

260Example: http://affiliate.qunar.com/affiliate/ext/crazyad/

Innovative Ad format Support

Synchronized Banners!!

Flight Search Result Page

Innovative Ad format Support

Homepage Leader

Board

Being Developed

Blog Content

Skin + Tear Back

Quotation & Target

Recommend Package

Support Channel Ad Format Impressions

Homepage+

Flight Search Result Page

Leader Board 4,200,000

Crazy Ad 700,000

Synchronized Banner 300,000

Super Text-Link N/A

Homepage Text-Link N/A

Blog Channel Map Icon 300,000

Recommend Content 105,000

Event Calendar 300,000

Deals Channel Production N/A

Blogger Invite 3 Super Qunar Bloggers to attend this campaign

Estimate Clicks Rate Card Discount Price

41,000 RMB347,660 RMB262,390

Special Offer

Strategic Package

Support Channel Ad Format Impressions

Homepage+

Flight Search Result Page

Leader Board 3,500,000

Crazy Ad 560,000

Synchronized Banner 240,000

Homepage Text-Link N/A

Blog Channel Map Icon 300,000

Event Calendar 300,000

Blogger Invite 2 Super Qunar Bloggers to attend this campaign

Estimate Clicks Rate Card Discount Price

23,480 RMB265,890 RMB199,414

更多详情请联系 :

罗楠Tel: +86 10 6269 0100 ext.6697Mob:+86 13501376391Email: nan.luo@qunar.com