how to optimize your email workflow - tedc13 boston

Create an Adaptable Design System

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Anticipate Use Cases

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‣Type of Email

‣Content Types

‣Common Elements

‣Content Priority

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Design Patterns

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‣Content Blocks

‣Several Variations

‣Patterns Not Pages

‣Modular HTML

‣Fit It Together

Photo by MailChimp

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Create a Pattern Library

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‣Typography

‣Colors

‣Image Specs

‣Navigation

‣Grid Systems & Design Patterns

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Iterate

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Curious About Customer

Behavior?

Use Data

Source: Braden Kowitz

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Making Decisions About

Product Quality?

Use Instinct

Source: Braden Kowitz

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Deciding Between a

Small Set of Options?

Use Data

Source: Braden Kowitz

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Concerned With Long-

Term Impact?

Use Instinct

Source: Braden Kowitz

There Is No ‘Best Way’(Only What Works For Your Team)

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is.gd/TEDC13Tools

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Get Involved. Give Back.

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“Once the techniques & tooling are built

up, the cognitive load of dealing with

bullshit is lifted & more focus can be

spent on creating great content.”

- Jason Rodriguez

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