how to launch red hot products every 14 days without slaving in your business
Post on 15-Jan-2017
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HOW TO LAUNCH RED HOT PRODUCTS
EVERY 14 DAYS WITHOUT SLAVING IN
YOUR BUSINESS
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WHY DO YOU HAVE YOUR OWN BUSINESS? ▸ Why did you avoid a 9-5?▸ Why aren’t you in an office right now?▸ Money?▸ Or is it something else?
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ARE YOU STUCK INSIDE YOUR BUSINESS?▸ When do you have time to grow your business?▸ Bottleneck of every decision ▸ Design systems around what you do today so you
don’t have to repeat them tomorrow▸ Lifestyle > Money (But now you can have both)
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7 PHASES TO A 6-FIGURE LAUNCH▸ Idea Phase▸ Curation Phase▸ Magic Phase▸ Validation Phase▸ Product Design Phase▸ Marketing Phase▸ Launch Phase
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IDEA PHASE - DISCOVER YOUR FIRST PRODUCT▸ What’s a repetitive question you hear from clients?▸ What do you want to be known for? (Booty King?) ▸ Every niche has stages of development ▸ Fitness = Red Flag Stage ▸ Fat loss experts, info products, blogs, videos,
“solutions” EVERYWHERE▸ You need a new approach or new hook to build trust
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KNOWING YOUR AUDIENCE▸ Challenges and pinpoints (Amazon reviews, surveys,
etc) ▸ Age, Gender, Occupation, Annual Income▸ Goals, Values, Books, Magazines, Blogs, Websites,
Conferences, Gurus▸ If you have an email list large enough - upload csv. file
to Facebook Audience Insights▸ Not “big enough” yet - use audience insights on your
competition
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LEVERAGE AUDIENCE INSIGHTS USING YOUR COMPETITION
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…CONTINUED
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THERE ISN’T A GOOD IDEA▸ Uber, AirBnB, Chipotle, Nike - What’s so new?▸ Small tweaks, big opportunity (covered in ‘Magic
Phase’)▸ 3 steps to find your next product idea using Amazon
bestsellers▸ Can follow a similar process for Udemy courses or
Sub-Reddits
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STEP 1 - FIND 3-4 BESTSELLERS IN YOUR NICHE▸ Look Inside - Snatch chapter topics and expand
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…CONTINUED
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STEP 2 - READ 5 STAR AND 1 STAR REVIEWS▸ Get a feel for what’s missing and what they love
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STEP 3 - FIND YOUR HOOK▸ Compile a list of problems and solutions - Use
reviews, description, book content (Save for ‘Magic Phase’)
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CURATION PHASE ▸ Once you have your next 6-figure idea▸ Best products in the world came from other ‘great products’ ▸ Stop writing more blogs, recording more videos▸ All ‘free content’ must funnel into the big picture ▸ Curate your own content and content of others▸ Start now — get on every authority’s list/reverse engineer
their funnels ▸ Use Nimbus Screenshot or Gimmebar
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WHERE CAN YOU CURATE CONTENT? ▸ Need to seek out the best content ▸ Find authorities▸ Leverage: amazon.com , klout.com , buzzumo.com ,
cbengine.com , udemy.com , reddit.com and other forums
▸ Use same formula for Amazon as in idea phase▸ Also use Google/Youtube to your disposal using long-
tail keywords (specific to your product and niche)
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KLOUT
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BUZZUMO
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CBENGINE
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UDEMY
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THE MAGIC PHASE - HOW TO REINVENT THE SAME IDEA▸ REMEMBER: There’s never a “good” idea▸ Best idea in the world won’t make you rich▸ “Bad Idea” using this phase will be successful - Magic▸ Fuel behind your marketing▸ Time to develop your hook▸ Change AT LEAST 1 in 3 product traits ▸ What’s your specialty, how has it been consumed before, how
can you add a spin to it?
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PRODUCT TRAIT #1 - YOUR HOOK▸ Most fitness products never get off the ground▸ ‘Red Flag’ stage - make sure to let their guard down
first (stories mentioned later)▸ Maybe fat loss is the goal but what makes yours work
over other options they’ve tried. ▸ Hormones, G-flux, Muscle Activation
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PRODUCT TRAIT #2 THE MEDIUM OR DELIVERY▸ How it’s consumed▸ Books —> E-courses —-> Memberships —-> Online
Coaching▸ Transform a similar piece of content and change how
your audience consumes that information▸ Example: hitmaxelite.com ▸ Change how you sell the product: think
dollarshaveclub.com
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PRODUCT TRAIT #3 - THE AUDIENCE ▸ Market the same product to a different audience ▸ On a smaller scale take an ab product, change the
hook and demographic▸ Think: The 40 and over crowd vs and 18 year old
dude▸ On a bigger scale, ‘swipe’ successful business
models from other industries▸ Think: helix.com ——> your fitness company
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VALIDATION PHASE - TESTING YOUR IDEA▸ Midigate Risk▸ “Pre-Launch”▸ Rank and prioritize traffic channels ▸ Affiliates, Email Drops, Content Marketing, Amazon,
Facebook/Instagram Ads
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3 QUESTIONS TO ASK ▸ How much will it cost to acquire a customer?▸ How large is your audience on this channel?▸ Is this where your avatar is chilling?▸ Set up your KPIs
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THE VALIDATION LEAD MAGNET ▸ Splinter 1-3 benefits from your solution ▸ Write 1-2 page specific piece of content (Very narrow
& quick)▸ Design one landing page for each lead magnet▸ Send traffic to each using email, social media, or paid
ads
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WILL THEY BUY?▸ Set up a one page sales page
▸ instapage.com or clickfunnels.com ▸ Follow up email series BEFORE you create the
product▸ Warm up new prospects ▸ Put them on the spot: “grandfathered in” and send
to the landing page▸ Emails should serve to sell a warmer audience
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ANALYTICS - DID IT WORK?▸ First set up the timer for 7-10 days (test shouldn’t be
longer)▸ Hack: Connect your sales message to what is trending
now google.com/trends ▸ Record the following
▸ Clicks▸ Opt-ins▸ Sales %
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BOOKS TO READ FOR VALIDATION PHASE▸ Different techniques for validation, just use one ▸ Examples include
▸ Ask ▸ Will It Fly▸ 4 Hour Work Week — Chapter: Testing The Muse
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TOOLS▸ Design - canva.com or snappa.io ▸ Analytics - baremetrics.com or google.com/analytics ▸ Landing/ Sales Page instapage.com or
clickfunnels.com ▸ Selling - Network/Hustle or adespresso.com or
clickonomy.com
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PRODUCT DESIGN PHASE▸ KISS Method▸ Don’t make an time consuming product unless required▸ MVP then expand ▸ Use your hook and build your framework (blog titles, book chapters,
course sections)▸ Piece content inside the framework using curation and your own ‘old
content ▸ Swipe concepts NOT the positioning/wording (curate the how NOT the
why)▸ Add your spin and weave the hook/USP in your product
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DESIGN YOUR WHY - MASLOW’S HIERARCHY OF NEEDS▸ Universal building
blocks▸ New value to your
audience, similar product
▸ Create a system around these needs
▸ More needs filled = higher perceived value
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THE PRODUCT DESIGN SYSTEM▸ Idea Phase - Create the topic/hook▸ Framework Phase - use Udemy and Amazon sections ▸ Curation Phase - Use the steps I supplied earlier ▸ Sculpting Phase - Piece curated content into the
framework▸ Buildout Phase - Create flow using your customers
why, weave content into the hook/USP
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MARKETING PHASE▸ People don’t buy products▸ Building your system before asking for the sale▸ Reverse engineer your product line▸ The Basic Funnel
▸ Each core product should look like an umbrella ▸ 1-2 tripwire products ▸ 1-2 lead magnets per tripwire
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A FULL FUNNEL STRATEGY▸ Reverse engineer how
your customer will go through the funnel
▸ Email follow up and pixels are key
▸ Most people don’t buy after just one ‘ask’
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SALES COPY/LANDING PAGE COPY▸ Should have already designed a basic ‘warm’ copy piece for
validation phase▸ Headline = USP and hook▸ Easy Format = PAS ▸ Read other pieces of sales copy (your competitors)
▸ Gimmebar or Nimbus Screenshot▸ The easy way - swipe framework from successful sales copy then fill
in the blanks▸ Emails = Indoctrination —> Engagement —> Ascension —> Segment
—> Re-engage
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LAUNCH PHASE▸ Where the selling happens▸ How much do you want to put on the line?▸ Choose your selling platform▸ Share commissions vs putting your own money on
the line▸ Hard to get people on board without validation #s
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LOW RISK▸ No money down, hustler formula…▸ Leverage facebook groups and pages to find partners
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PREREQUISITES▸ Damn good product - validation phase▸ Fierce USP - using Maslow’s hierarchy ▸ Avatar seamlessly connects with USP▸ Right message, right audience = $$$
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FIND YOUR PARTNERS▸ Same audience, different niche▸ Indirect competition ▸ Go to websites emailhunter.co ▸ clickonomy.com or cbengine.com ▸ Create your partnering script (just like a short sales
page)▸ Not about your vision, about their benefit
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RUN YOUR OWN ADS▸ adespresso.com ▸ Ad- scent▸ Types of ads (story/longform, short/question/, survey)▸ Types of selling options:
▸ Yay minus boo▸ Exposed!▸ The Truth About _______
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