how to grow your local or regional business using the web
Post on 28-Dec-2015
216 Views
Preview:
TRANSCRIPT
About Crexendo• 11+ Years in Ecommerce and Marketing Services• State-of-the Art Hosting Facility in Orem• Web Design, CMS, Web Marketing services• Experienced Team – Steve Mihaylo, CEO• Award Winning Services and Support
4 Ingredients for Success on the Web
• eCommerce 2%• Lead Gen 3-5%• Local Leads 5-10%
Product/Service
Qualified Traffic
Fair Price
Good Website
Web Marketing Strategy Overview
Lead Gen & eCommerce
Link Building SEO
CRO SEM
Analytics
eBay
Identify your potential customers online and bring them to YOUR Web site.
4 Localization Strategies for the Web• Regional Categories of Live Directories (Link Building)
• Localized Keywords in SEO
• Localize Paid Search
• Tune Your Site for Local Conversions
Conversion Rate
Online Leads 11% to 14%Other Leads 3% to 5%
New Auto Service Leads
November 6December 23January (thru 1.11) 10
7 More Strategies We Don’t Have Time For• Google, Yahoo & Bing Local Submit
• Localized Anchor Text In Link Building
• Social Bookmarking
• Local & Regional Portals
• Vertical Portals with Localized Listings
• Localized Permission Marketing
• Localized Web Based PR
top related