how to grow your customer base by 120,000 - leon tong

How to grow your customer base by 120,000

Leon Tong

Why build an online community?

Who is building online communities?

How you can build your own 120,000+

user community

What you can achieve

Why build an online community?

1898 19541873

Social Facilitation

Norman Triplett 1898

Robert Zajonc 1965

Social Network

J.A. Barnes 1954

Social Learning Theory

Cornell Montgomery 1843-1904

Julian Rotter 1954

Albert Bandura 1977

Social

Conformance

Julian Rotter

Robert Zajonc

Outreach Grow your user base (to 120,000+ users) Publishing Flickr / YouTube / Myspace Participation/Collaboration Facebook/ Linkedin Crowdsourcing, Content Personalisation

Connect with/ get to know them

Why?

Outreach Grow your user base (to 120,000+ users) Publishing Flickr / YouTube / Myspace Participation/Collaboration Facebook/ Linkedin Crowdsourcing, Content Personalisation

Connect with/ get to know them

Why?

Who is building online communities?

Nike Run Starbucks Idea

Who is building online communities?

Ryan Air/ Virgin Racing/ Unilever

How you can build a 120,000+ user community

Strategic plan

High level strategy

C

User considerations

Metrics/feedback

Technical considerations

Why are we building this network?

Teachers, Schools, Young People

Competitions, Profiles, UGC

Profiles, UGC, Resources

Routes, Challenges, Activity Walls

Action Centre

Teachers, Learners of English

Rowers

Shine Schools Festival

English Online

Explore Rowing

Network Users Key Features

Amnesty International

Activists, general public

Schools, teachersPlan Schools Link Messaging, Profiles, UGC

Others

Analyse the best networksHow?

Areas to address

ProfileUser Generated

Content(UCG)

Groups

Admin

Tools

Automated content– e.g Latest,

Top rated, RSS, Taxonomy

User Interactions/

Actions

Validation,

Moderation,Workflows

How?

Areas to address: UGC How?

Areas to address: User Interactions/actions – comments

How?

Areas to address:

Automated content

How?

Risks/MitigationsHow?

Areas to address: ProfileHow?

Areas to address: GroupsHow?

Areas to address: Admin ToolsHow?

From 0 to 120,000 users

Know your audience

Write a social

media strategy

Create the

right atmosphere

Resourcing

Planning a timeline

Define organisational

objectives and goals

The right tools

for the job

Content is king

Measuring success

Nurture, Grow,

Monitor and sustain

How?

What you can achieve

Shine Festival2,500 schools representing

1,000,000 pupils in 3 months

What you can achieve

English Online120,000+ users

What you can achieve

Amnesty International

Almost 100,000 actions

www.brightlemon.com

info@brightlemon.com

#brightlemon

Thank you!