how to drive automatic production to maximize your agency ...smart+bonus+sy… · who’s most...

How To Drive Automatic Production to Maximize

Your Agency Income

It’s possible to motivate your producers to sell

more so everyone makes more…

1) Stop Paying for Mediocre Results $$,$$$

2) Require Producers to Execute Action Plans & Perform Lead Measures $$,$$$

3) Motivate Producers to Sell Consistently $$,$$$

4) Maximize Scorecard & Company Bonuses $$,$$$

5) Earn Higher Commission Rates on Your Renewal Income $$,$$$

6) Retain Clients Longer & Earn More Renewals $$,$$$

7) Attract Top Performers & Let Go of Non-Producers $$,$$$

8) Stop Being Held Hostage by Mediocre Team Members Priceless

9) Get Better Results in Less Time So You Can Enjoy More Time Off Priceless

10) Create a CONSISTENTLY Great Agency that You’re Proud Of Priceless

WHAT A PRODUCTION DRIVING BONUS SYSTEM CAN DO Minimum Gain

TRACK 1. $600 / Year (_____)

2. $1,000 / Year (___)

DRIVE 3. $1,000 / Year (____)

4. $2,000 / Year (____)

STAFF 5. $3,000 / Year (____)

6. $9,000 / Year (____)

TOTAL $16,600 / Year (Total)

Here’s a story my clients kept telling me.

Maybe you’re familiar with it…

“I feel like my team members are holding me hostage.

Team members will write the Auto & Fire Business that walks in the door…

But they won’t bring in new Auto & Fire Business…

And they rarely pivot to Life & Health or other Non-Demand product sales…

It just feels like they’re too comfortable at lower levels of production…

They are happy, but I’m not… I want them to hit my company goals for me.

And it’s not that easy to find better producers, so I feel trapped in my own agency.”

The Problem My Clients Asked Me to Fix

$24- 30k Base

$6-10k Bonus

1) My Clients Said…

2) So I Asked… “How do you

pay your producers?”

3) And My Clients Said Something

Like…

“How Do I Get Producers to Stop Holding Me

Hostage & Start Hitting My Company Goals?”

Who’s Most Committed to What?

Base Salary = $30,000 Committed To Show Up? Base Salary = $24,000

Possible Bonus = $10,000 Committed To Perform? Possible Bonus = $36,000

75% Received for Showing Up Guaranteed Money 40% Received for Showing Up

Committed to Show Up Committed to Produce

$30k to $40k Opportunity $24k to $60k Opportunity

$30k Base

$10k Bonus

40% 60%

$24k Base

$36k Bonus

Lower Base Salary +

Huge Bonuses for Hitting Company Goals

= Highly Motivated Producer

Once we addressed the

OPPORTUNITY…

With a SYSTEM…

And Our Clients Started Saying Things Like…

But before they got the results they wanted,

We had to address a few costly myths…

$28,000 of COMMON COSTLY MYTHS Cost of Belief

TRACK 1. It Costs Less to Make Your Own Production Tracker $1,000 / Year (Sales)

2. Production Tracking Is as Important as Production Driving $10,000 / Year (Sales)

DRIVE 3. Producers Should Not Enter Their Own Production $3,000 / Year (Sales)

4. Producers Do Best with the Simplest Bonus Plan Possible $2,000 / Year (Sales)

STAFF 5. Sales People Deserve Higher Salaries Than Service People $3,000 / Year (Salary)

6. It Takes 3-6 Months to Develop a Life / Health Producer $9,000 / Year (Salary)

TOTAL Lost Opportunities… Low Motivation… Poor Staffing… $28,000 / Year (Total)

P.S. – The Base Salary Issue Alone Can Cost as Much as $6,000 PER SALES PERSON PER YEAR

1 sentence holds the most important idea my clients

need to know to make $10,000s more per year.

If you create a $60,000 opportunity, you will eventually attract a $60,000 producer.

Motivate Producers… Identify Non-Producers

“The Divisive Opportunity”

1) PRODUCERS HAVE LOWER BASE SALARIES THAN SERVICE PEOPLE

2) PAY HUGE BONUSES FOR GREAT RESULTS

3) PAY VERY LOW (OR NO) BONUSES FOR VERY LOW RESULTS

MOTIVATES TOP PRODUCERS TO HIT

YOUR GOALS

ENCOURAGES NON-PRODUCERS TO GO SOMEWHERE ELSE

Many Plans Pay Too Much for Low Production Because Agents Want to “Keep Things Simple”

Overpaying for Mediocre Production is the Key to Being Held Hostage by Mediocrity

Create a Huge Opportunity for Huge Production That Doesn’t Overpay for Extremely Low Production

Rewarding Great Production with HUGE

Compensation is the Key to Attracting & Keeping

Show Producers Exactly What Bonuses They Can Make

Producers Can See What They

Can Make at Different Levels of Production

Show a Big Opportunity with a Smaller Base

Pay Lower Base Salaries But Still Create $50,000

or Higher Compensation Opportunities

Make Sure You’re Making Money Now

See What You Would Make

(First Year Commission)

at Different Levels of Team Member

Production

Make Sure You’re Making Money Later

See What You Would Make

(Renewal Commission)

Production

Instead of being held hostage… My clients took

back control of their agencies with a DIVISIVE

Being Divisive (Automatic Filtering)

40% 60%

$24k Base

$36k Bonus

The $20,000 Question…

WOULD YOU GIVE UP

$3,000 - $6,000 per year ($250 - $500 per month)

of GUARANTEED MONEY

FOR the OPPORTUNITY

to earn $5,000 - $20,000 or More? A Competent & Confident Producer Says, YES!

ALL OTHERS SAY, NO!

Multiline Sales Person (Service & Multiline Sales)

$3,000 - $6,000 LESS GUARANTEED MONEY

$5,000 - $25,000 + MORE POSSIBLE MONEY

But the Opportunity was only half the solution.

So We Made a SYSTEM to Keep Producers Engaged

Production Tracking & Driving System

• Motivate Producers to Hit Agency Goals

• Optimize Producer & Marketing ROI

• Track Production, Payroll & Marketing Results

The SMART Bonus System

Agents & Producers Learned from Us AND Taught Us How to Best Drive New Production,

COMMON BONUS SYSTEM BENEFITS Minimum Gain

TRACK 1. Calculate Bonuses Automatically (Save About 2 Hours / Month) $600 / Year (Salary)

2. Track Marketing Investments & ROI (See what works / doesn’t) $1,000 / Year (Ads)

DRIVE 3. Producers See Bonuses in Real Time (Motivate to sell more) $1,000 / Year (Sales)

4. Producers See What They Can Make (Motivate to sell more) $2,000 / Year (Sales)

STAFF 5. Recruit & Hire Better Producers (Lower Base… Huge Bonuses) $3,000 / Year (Sales)

6. Identify & Fire Poor Producers (Those who don’t sell need to go) $9,000 / Year (Salary)

TOTAL Easier Tracking… Driving Production… Staffing Better $16,600 / Year (Total)

To Get These Benefits, Our Clients Told Us They Needed These System Features…

PAY QUICKLY & EASILY

1. Producers Easily Enter Production (About 30 Seconds per app)

2. No Need for Agent to Enter Production or Data

3. System is Company Approved

4. Payroll Calculated Automatically

5. System Reports Generated Automatically

Easily Set Up Producers In System

Track Marketing Results In Depth

Simple Bonus Plan Setup Screens

Powerful Target Bonuses (Individual & Team)

Set Up Minimums or Requirements to Get Bonuses

Bonus Document is Created from Your Data

Some of Our Clients Don’t Like Setting Up All This, So We Do It

Producers Learn to Enter Production

Almost Immediately

Producers Enter Production

System Calculates All Bonuses Automatically

* We have a simple checks and balances process to make sure bonuses are accurate.

System Motivates Producers to Sell By

Constantly Showing the Opportunity

MOTIVATE PRODUCERS

1. Show Producers What They Can Make (Up Front)

2. See How Much the Agent Can Make

3. Show How Much Producers Make If They Sell More

4. Show Exactly What Producers Need to Make More

5. Coach Producers Weekly to Get Best Results

Show Producers Exactly What Bonuses They Can Make

Producers Can See What They

Can Make at Different Levels of Production

Make Sure You’re Making Money Now

See What Agency Would Make

(First Year Commission)

Production

Show How Much Producers Make If They Do More

Show Exactly How to Get to Next Bonus Level

Coach Team Members to Success Every Week

HAVE YOU EVER SAID THIS?

I am a horrible CEO / manager of my agency.

Agency Owners Make HORRIBLE Decisions

When They Have Incomplete Information

Agency Owners Make BRILLIANT Decisions

When They Have Complete Information

MAKE BRILLIANT DECISIONS

1. How close or far are you from hitting company goals?

2. Where are your best marketing results coming from?

3. What is the return on investment for your marketing?

4. How (un)profitable are each of your team members?

5. Are you under / over staffed?

6. Is your agency growing or shrinking?

7. Are you rewarding those who grow your agency?

8. Are Needs Analyses being done for clients?

The Many Reports Help You Manage Your Agency

Get a Multiline View of Agency (Or Individual) Production

See Where Business Is Coming From

See Where You are With Agency & Company Goals

In Addition to Tracking The Agency, Many Clients

Want to See Which Producers are Profitable

Compare Producer Production

See Differences in Producer Production

Stay on Top of Agency Profitability Every Month

See Which Producers Are Profitable (Or Not)

Even Though the System is Very Powerful,

We Make It Simple & Clients Love Our Support

Clients Who Love Our Support & Service

Our Clients Have Told Us They Often Need to

Make Sure Team Members Take Action…

So We’re Giving You…

What is 1 Extra Sale Worth? Sample Numbers (Yours May Be Higher or Lower) INCOME

Average Annual Commission for 1 Sale $50

Average Number of Total Sales per Client (Initial Sale + Renewal / Repeat Sales)

Total Lifetime Income from 1 Sale $250

How About 100 More? 10 Calls per Day x 250 Work Days = 2,500 Calls INCOME

100 Additional Sales $25,000

What About 250 More? 10 Calls per Day x 250 Work Days = 2,500 Calls INCOME

250 Additional Sales $62,500

1 Person 10 Calls / Day

4% Closing Rate

Assumes 20% Lapse Rate per Year

First Year & Renewal / Repeat Sales

1 Person 10 Calls / Day

10% Closing Rate

Here’s How Simple It Can Be To Get

Producers Making More Calls (& Sales)…

Track Quoting Activity & Related Sales

Similar screens available for tracking LATE PAY Calls, Policy RENEWALS & All Other Sales Activity

Track Client Review Calls, Appointments & Sales

Get In Depth Reports on What’s Working (& Not)

Here are Just Some of the Ways We Help You

Get Up And Going Quickly and Easily…

WE IMPLEMENT!

1. We help you create the compensation plan.

2. We help you set the target levels for your producers.

3. We help you see what it’s worth to you and your agency for producers to produce at various levels.

4. We help you see who’s in the right position & who isn’t.

5. We train your producers to use the system.

6. We coach your producers to understand the opportunity so they know what it’s worth for them to really produce.

System Implementation is QUICK & EASY

TASK MINUTES

1. Decide how to compensate team members. (We can help with this if you want)

30 to 90

2. Set Up System in Computer (We can help) 15

3. Get Producers Using System (We help train if you like) 15

TOTAL 60 to 120

* Most producers are Comfortably Using the System within 1-2 weeks

THE COMPLETE PACKAGE

- 12 Months of SMART Bonus System $400

- Phone, Email & Online Video Support (We’ll Even Set Up Your Plan) $100

- Individual Training (by Agency) $50

- Producer Success Coaching Calls & Website $50

- Agent Success Coaching Calls & Website $50

- Sales Activity Boss Software (Added to SMART System) $250

SYSTEM VALUE $900

VALUE OF SYSTEM BENEFITS Usual Gain

Investment is Only $497 for Year 1 and $397 Each Year After

100% MONEY BACK GUARANTEE FOR 45 DAYS

USE THE PROGRAM FOR UP TO 45 DAYS…

If you decide to stop FOR ANY REASON, We’ll give you all your money back.

No hassles, no harm, no hard feelings – Hey, at least you tried.

GUARANTEED 20x ROI or 200% MONEY BACK

FOLLOW OUR SYSTEM & USE THE PROGRAM FOR A YEAR…

Follow our guidance on how to use the system, and compensate & coach producers using system reports, and if you don’t see at least a $10,000 increase in income – from sales & staffing better (over 1 year) & you

think it’s because of a flaw in our system or training, we will gladly give back 2 times your money back.

If you can’t get at least that much benefit, we don’t deserve your money.

There’s NO Risk for You – It’s All On Us.

The Double Guarantee

Plus, We Have Added 2 Huge Bonuses for You

To Make Your Life Easy, We’re Sharing ALL Our Proven Compensation

ADDITIONAL BONUS – YEARS of Wisdom

• Your Overall Compensation Game Plan

• Who to Hire in What Order

• Staffing for Optimum Profit

• Paying Profitable Base Salaries

• Driving Multiline Sales Production

• Driving High Level P&C Sales

• Commission Only Producers

• Appointment Setters

• Attracting Production Specialists

• Powerful Team Bonuses

• When & How to Bonus Activities

• Growth & Retention Bonuses

• Lifestyle Bonuses

• Attracting Agent Aspirants

• Office Mangers

• Sales Managers / Coaches

Plus, We’ll Conduct an Annual Review of Your

Compensation Plan

THE COMPLETE PACKAGE

- 12 Months of SMART Bonus System $400

- Phone, Email & Online Video Support (We’ll Even Set Up Your Plan) $100

- Individual Training (by Agency) $50

- Producer Success Coaching Calls & Website $50

- Agent Success Coaching Calls & Website $50

- Sales Activity Boss Software (Added to SMART System) $250

- Agency Compensation Blueprint Videos & Plan Creation Wizards $300

- Annual Bonus Plan Review $300

TOTAL VALUE OF SYSTEM PACKAGE $1,500

VALUE OF SYSTEM BENEFITS Usual Gain

Investment is Only $497 for Year 1 and $397 Each Year After

Every Month You Don’t Use SMART to Get the Most

Production from Your Team, It’s Costing You First Year and Future Renewal Commissions

WHICH INVESTMENT WILL MAKE YOU MORE THIS YEAR?

$5,000

Advertising, Marketing & Internet Leads

$4,500

Advertising, Marketing & Internet Leads

SMART Bonus System Compensation Blueprint

Sales Activity Boss Annual Plan Review

Success Coaching Programs

PLUS…

STOP BEING HELD HOSTAGE BY MEDIOCRITY

• If you simply do what our other successful clients have done, you will begin to see a transformation in your agency.

• When you shift the COMPENSATION you shift the AGENCY. • Some producers will start selling more… • Others will show you that they are not really producers… • Both of these situations will lead you closer to creating the most

productive and profitable agency possible. • You’re going to be in business for years, so take the time to learn how

to best compensate your team members and put it into play, and it will make you $100,000s more over your entire career.

• You don’t need to keep changing your compensation plan every year.

• You don’t need to reinvent the wheel. We already have it!

You Don’t Need to Be Good With Computers…

Our Clients Have Different Years of Experience

Contracts Market Sizes

Agency Sizes… We Can Help You Too…

SYSTEM PURCHASE DETAILS • Purchase – On the Website, By Phone, or Email

• Delivery – CD will Be Mailed to You

• Comes with Installation and User Instructions

• Email or Fax Us Your Compensation Plan & We Will Set It Up for You

• Approved to be on Company Computers

• Automatically backed up with files on shared drive

• Referral reward paid when other users that you refer purchase the system – $125 for 1st Referral… $250 for Each Referral After That

CLICK BELOW to Order or CALL 877-266-8763

how to drive automatic production to maximize your agency ...smart+bonus+sy… · who’s most...

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