how plan b marketing made mary a star

Post on 10-May-2015

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Even the best marketing plans hit snags. Do you have a Plan B contingency plan?

TRANSCRIPT

How Plan B marketing

made Mary a star

Mary was so excited

www.simplystatedbusinesscom

www.simplystatedbusinesscom

She landed a new job as Marketing Director

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On her very first project

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the you-know-what hit the fan

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Her presenter for the sales conference had an accident

The presentation flash drive

The presentation flash drive

went with him to the hospital

There was no time to retrieve it

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www.simplystatedbusinesscom

What could Mary do?

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Mary’s heart beat faster

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Mary’s heart beat faster

She took a deep breath

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Mary knew it was time for Plan B

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She downloaded the presentation

FROM THE COMPANY’S

CLOUD BACKUP

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and pulled out her notes

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She knew the presentation as well as he did

Mary had helped the presenter

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Mary put on her game face

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and took another

deep breath

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Mary stepped onstage and shared her story

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A funny thing happened on the way

to the conference

The audience loved it

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www.simplystatedbusinesscom

Mary’s boss loved it

Sales soared

People shared Mary’s story

Sales soared

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What could have been tragic

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Instead was a

The moral of the story?

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Always have a Plan B contingency

P.S. The presenter recovered

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He was glad Mary had his back

you made it to the end

Congratulations!

Photo Credits: BigStockPhoto.com

This is Part 10 Check out the entire series

Follow the 10-Part Marketing Plan at

SimplyStatedBusiness.com

www.simplystatedbusinesscom

Cathy Miller, Business Writer

Business site: www.SimplyStatedBusiness.com

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