how effective is the combination of your main

How effective is the combination of your main product & ancillary

texts?

The Digipack - CD

Digipack CD The design of the Digipack was originally with a ‘winter’ theme, however, after considering my planning for the music video I changed the theme to a more ‘elegant’ and ‘flowing’ style.Before: 

After/Finished Design

Digipack Cont....

The ‘style’ I used was to coincide with Allison Crowe’s style, of Jazz/Alternative (in consideration of the chosen track). The flowing script I used for the title is ‘eye-catching’ and ‘artsy’, staying with the Jazz/Alternative style I believe the artist has.  Also, the colour scheme of the Digipack is largely composed from the colour scheme I used within the music video. Keeping a black background, I chose bright colours that would ‘pop’ and stand out against the black. In doing so, it creates an eye-catching design and enables the targeted audience (those who listen to alternative music) to get the impression of an alternative/jazz/artistic band.

Digipack Cont....The framing of the pictures was chosen after I decided against using the ‘snowflake’ design. With the frames, I intended to give the Digipack an ‘artsy’ impression to the target audience, again creating an alternative/jazz/artistic style to the band & their music. The colour schemes of the frames (bright/fluorescent colours) coincides with the bright colours of the music video, giving both an ‘artsy’ style/mood.

BookletBooklet The design of the booklet is similar to that of the Digipack. Keeping to the ‘artsy’ and alternative style I intended, I use the same flowing script for the content page. However, inside, I used various fonts for the titles, to catch the target audience’s eye. For the supplementary information (the lyrics, etc) were chosen to coincide with the music video & the style of the band’s image (jazz/alternative). This is done through choosing simplistic content: lyrics, track listing & music video information, and by using the bright red colour to ‘pop’ against the black background & the white titles.

AdvertAdvert to keep with the jazz/alternative & ‘artsy’ brand identity I intended throughout the process of the Digipack & music video, I created an advert with a simplistic design. By doing so, it draws the audience in to the specific & important information I have provided: the release date of the Digipack and the ‘exclusivity’ of the content.

Advert Cont....

Keeping with the ‘elegant’ fonts used in the Digipack, I used ‘bold’ colours in order for them to stand out against the black background. Also, I used images that are from the Digipack in order for the readers to associate the advert with the Digipack. Incorporating such designs, the advert remains in the boundaries of the artsy/alternative/jazz brand identity I have created/used for the band.

Music VideoMusic Video The mise-en-scene (colours/sketches used) within the music video & the ‘style’ of it corresponds with the brand identity I have created for my chosen band (which is jazz/alternative/artsy). This is done through the bright/fluorescent colours I have used, matching those used within the Digipack & advert. Such colours are ‘eye-catching’ and gain the audience’s attention.

Music Video Cont....

Also, by using animation it matches the artistic side of the brand identity I have created. As such, the music video comes across as alternative & ‘eye-catching’ with the narrative and disjointed key-frame animation. By using a meta-narrative with the animation, it gives the audience an idea of what kind of brand identity the band has, one with an artistic/'funky' & 'quirky' still (matching that of the music video).

Conclusion

By incorporating such ideas, I have been able to develop a brand identity for my chosen band. The fonts, images and information used within the Digipack & Advert both provide this brand identity as well as matching the colour schemes of the music video.