how do you connect with people?
Post on 14-Sep-2014
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HOW DO YOUCONNECT WITH PEOPLE?
Social, Mobile, Digital Display Interactivity
David Cutler, Sales and Marketing, Aerva, Inc.617-331-7852
David.cutlerr@aerva.com
ENGAGE
WITH REAL-TIME DATA, MOBILE ANDSOCIAL MEDIA NETWORKING BETWEENDIGITAL DISPLAYS & MOBILE PHONES
ENTERTAININFORM
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EASY-TO-USEWEB-BASED
SCALABLESECUREFULLY DRAG-AND-DROPREADY-TO-USE APPLIANCEEASILY ACCESSIBLE SERVERSMODERATION FOR
TEXT, IMAGE, VIDEOS
Aerva, Inc. Company Confidential 4
ENGAGEMENT
SOCIAL NETWORKSMOBILE HANDSETSDIGITAL DISPLAYSWEB
ACROSS DIGITAL MEDIA
Battle-of-the-Band application at music venues
Aerva, Inc. Company Confidential 5
AERVA COMPANY OVERVIEW
Aerva’s platform is designed to be atthe intersection of four high-growth channels
- Social Networking - Mobile- Digital Signage (digital out-
of-home)- Web
Scalable and fully turn-key digital events
Products and business modelproven in Europe, South Americaand the US
Founded in 2005 by MIT alums
Hangman application integrating mobile with Digital out-of-home
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CUSTOMER SAMPLING
Social networks & eventsYahoo, Ogilvy, Advertising Week
Retail networksGogoCast, PlayMixes
Outdoor NetworksKodak in Times Square, Fountain Square
Security & information networksBoston University, US Navy
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KODAK TIMES SQ NYC
OBJECTIVEAllow user generated and controlled content to draw attention to the brand
DISPLAYKodak LED in Times Square
IMPLEMENTATIONMobile interactivity for Pic2Screen
User-submitted images via email
User texts code to trigger exactlywhen they want picture posted
Photo Moderation Web Interface
Network management
RESULTSHighly engaged viewerson the web and on locationin Times Square
Invaluable brand buildingfor Kodak
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FACEBOOK + MOBILE + DIGITAL SCREEN
OBJECTIVEAllow users to send videos from Facebook to a public digital billboard to augment a brand
DISPLAYAny display (indoor, outdoor, web)
IMPLEMENTATIONFacebook Connect application
User-submitted videos via Facebook
Video Moderation Web Interface
Network managementRESULTSEngagement of Facebook users
Highly engaged viewerson the web or on location
Scale of Facebook users and viral nature of sharing
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CHICCO TIMES SQ NYC
OBJECTIVEAllow Chicco brand awareness in the US via baby video upload
DISPLAYAmerican Eagle LED in Times Square
IMPLEMENTATIONWeb microsite for UGC video upload
Video Moderation Web Interface
Keepsake Photo to parents with share option to Facebook and Twitter
Delivery of real-time UGC video to American Eagle board
RESULTSHighly engaged viewerson the web and on locationin Times Square
Invaluable brand buildingfor Chicco
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MEXICO MUSIC VIDEO RETAIL NETWORK
OBJECTIVEDigitally create playlist and distribute music videos to 700 locations in Mexico
IMPLEMENTATIONDigital signage engine
Branded retail content for (Chili’s, California Pizza Kitchen, Papa Bills, Chocolate City + more)
Easy manipulation of music videos and ad insertion
Mobile campaigns for brands as and when needed
Network management & assets all hosted in the cloud
RESULTSHighly efficient distribution of music videos, ads and mobile apps
Incremental revenue to customer and venue from advertisers
Rapid changeover of music video & dayparting
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YAHOO! VIP EVENT
OBJECTIVEEngage Yahoo! top300 West Coast advertising clients
IMPLEMENTATIONDigital signage engineto drive all displays on-site
Cloud computing backendwith event-day backups
Content management ofYahoo-branded assets
Mobile apps: Txt2Screen, Pic2Screen, Mobile Sweepstakes
Social NetworkingWidgets: Flickr, YouTube widget
RESULTSHighly engagedcustomers withrelevant experience
Exposure of Yahoo!Brands like Flickrand Y! Mobile
Text2Screen & Picture2Screen applications
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GAMING+ MOBILE + DIGITAL SCREEN
OBJECTIVEAllow corporate retreat to be competitive and engaging
IMPLEMENTATIONEngaging F1 racetrack concept for quizzes & team-building competitions
Five full-days, 12 teams, 300 competitors
Attendees asked questions on their smartphone
Constantly updating team & participant scores
Custom administrator point awards/penalties
RESULTSNovel engagement for competitive corporate event
Dynamic measurement of team & participant scores
On-site, on web, on social mediaF1 Racetrack employee competition at corporate event
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CORPORATE FIRESIDE CHAT
OBJECTIVECraft a novel mechanism for very large number of employees to interact with senior management
IMPLEMENTATION10,000 employees, 50 locations, 4 timezones
CEO took questions from employees texting questions/comments to screen
Employees shared their pictures to Aerva Pic2Screen Text and Images moderated
Simulcast, text2screen, pic2screen to all locations
RESULTSNovel access mechanism to senior management
Immediate feedback
Large corpus of data and interactivity history
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LIVE SPORTS EVENT+ MOBILE + SOCIAL
OBJECTIVEEngage squash fans with tweets and mobile voting
IMPLEMENTATIONWorld Championship among 4 world #1 squash players
Glass court in Boston Symphony Orchestra hall
Live data from audience voting, pic2screen and tweets to digital screen around the hall
RESULTSNovel audience engagement for live sporting event
Integration of Tweets, text votes and pictures with live game video
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REDWINGS Hockey Game
OBJECTIVEEngage fan-base in hockey rink & on TV
DISPLAYFour-sided LED board above center-rink
IMPLEMENTATIONMobile interactivity for mobile Poll
Live switch from game to media player
Network management
RESULTSHighly engaged viewersInvaluable brand buildingfor RedWings and sponsors Aerva Poll2Screen application at sporting events (driving
Jumbotron and other screens), votes from fans in real-time
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AERWAVE
ANY SCREENAll web browsers, Smartphones,Indoor LCDs, Outdoor LEDsand Projectors
ANY CONTENTAudio, video, text, image,TV, RSS, Flash, tickers,rolls & more
ANY LAYOUTMultiple windows, portrait,landscape, 4:3, 16:9 or customaspect ratio, standard or HD
PROVEN PLATFORM FOR DIGITAL OUT-OF-HOMEPOWERFUL, FLEXIBLE & SIMPLE-TO-USE
ANY SCHEDULEDayparting,rule-based calendaring
ANY HARDWAREAPPLIANCELinux on any hardwareto drive variety of applications, locationsand costs
AerWave driving touchscreen apps on location
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CONNECTIVITYTO ANY CARRIERConnect to any mobilecarrier
CONNECTIVITYTO SOCIALMEDIA NETWORKSTwitter, Flickr, YouTube, Facebook +more
AERVA MOBILE APPSText2Screen, Picture2Screen,Poll2Screen, mCoupons,Games +more
AERVA DYNAMIC APPSRSS, Weather, Video-in,Web-page +more
CONNECTED, PERVASIVE & CREATIVE
CREATIVE MOBILE & SOCIAL MEDIA APPS
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EASE-OF-USEWeb-based—manage any screen, anywherefrom anywhere in the world
ANY SCALEManage one screenor thousands
ANY NUMBER OF USERSUnlimited users canmanage parts of entire network
SERVER-DRIVENFast, low-cost deploymentof end nodes connected toAerva-managed Cloud
SECURE, ROBUST,FIREWALL-FRIENDLYHigh-bit encryptionand proven in themarket since 2005
AerWave platform driving on-locationportrait mode network of screens
SCALABLE, SECURE AND COST-EFFECTIVE
PROVEN CLOUD NETWORK
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Ready-to-install Appliance (nodes) with all software/security pre-loaded24/7 Server availability (virtualized for redundancy)Web-based remote management of content, nodes and displaysDesigned with intermittent power and network outage in mindSecurity integral to system (on the wire, between apps, for content)Easy Integration to other systems (Ticketing, Point-of-Sale, Scheduling, etc.)
AERVA SYSTEM ARCHITECTURE
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WHY AERVA?
One Platform to Handle Your Digital Media- Engage/Entertain/Inform all on ONE platform- Command any digital screen - Add Mobile anytime (all carriers supported)- Connect with Social Media- Integrate with enterprise or real-time data- 100% browser-based
Scalable and flexible SaaS offeringUse Aerva Cloud or license your own server
Market-provenMitigate risks and trust Experts that have executed diverse campaigns since 2005 Aerva, Inc. Company Confidential 22
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