how data center infrastructure builders attract new customers (slideshare)

How Data Center Infrastructure Builders Attract New Customers How data center infrastructure builders

utilize educational content, full-funnel material, and SMART goals to attract data center clients

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Attracting clients comes down to understanding theirneeds, wants, and values

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Educational Content Attract prospects Help develop full-funnel content Circle back to fill SMART goals

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The most important aspect of attracting prospects is

getting found early

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Late-Stage Buyers Intent on choice Aggressively comparing vendors Settle for the best proposal

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Late-Stage Buyers Little room for influence or

education Will not listen to alternative sales

pitch

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Getting Found Early Gives time to educate clients Gives time to influence Gives time to prove value Compete on factors other than

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Focus Content On Buyer persona interests Buyer persona challenges Buyer persona needs The buyer’s journey

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Attract prospects using content addressing each

stage of buyer’s journey

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SMART Goals Specific Measurable Attainable

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Relevant Time-Bound

SMART Goals Help stay on track Delegate responsibilities Measure success

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How does your business use educational content to

attract data center clients?

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Let us know in the Comments section below

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LEARN MORE

Attracting Data Center Clients: Step by Step

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