household products case
Post on 09-Dec-2015
15 Views
Preview:
DESCRIPTION
Case
TRANSCRIPT
Questions
1) If you were Rahul would your recommendation be a) national roll out OR b) withdraw? Why?
2) If you were the marketing director of House Hold Products and were tasked with gaining market leadership in the high priced soap segment what would you do? Please work your plan around the following specifics
a. Product – features, benefits b. Pricing c. Positioning d. Communication e. Distribution f. Promotion plan, if any
top related