honda unicorn
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CONSUMER ATTITUDE TOWARDSHONDA UNICORN
With special Reference to Sona Honda,Shimoa
CONTENTS
Chapter !
INTRODUCTION
Chapter "
Research desin
Chapter #
OR$ANISATIONA% &RO'I%E
Chapter (
CONSUMER ATTITUDE ) CONSUMER *EHA+IOUR
Chapter
DATA ANA%-SIS AND INTER&RETATION
Chapter .
'INDIN$S, SU$$ESTIONS AND CONC%USION
Anne/0re
10estionnaire
*i2lioraph3
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Chapter 1
INTRODUCTION
Introduction:
General Introduction
Twentieth Century witnessed a rapid dee!"p#ent in the industria!
$ie!d. The %han&es and the pr"&ress #ade in the $ie!d "$ s%ien%e and
te%hn"!"&y is re$!e%ted in the day t" a%tiities "$ the hu#an 'ein&s with
the &r"win& ur'ani(ati"n the n"'i!ities "$ pe"p!e has in%reased pe"p!e
tend t" reside in "ne p!a%e t" an"ther %"rner "$ the %ity $"r their w"r) "$
'usiness. This has ne%essitated an in%reased dependen%e "n
transp"rtati"n.
There are tw" types "$ a transp"rt syste# aai!a'!e $"r %ust"#er t"
trae!* First!y the pu'!i% transp"rtati"n syste# shared 'y #"ney pe"p!e
n"r#a!!y &"ern#ent '"dies "perate these pu'!i% transp"rtati"n syste#
in%!ude 'ushes trains ships* and aer" p!ans et%. S"#eti#es priate $ir#s
are a!s" "peratin& the pu'!i% transp"rtati"n syste#.
Se%"nd!y pers"na! transp"rt syste# is t" 'e %"nsidered whi%h "ne
as #"re pers"ns usua!!y use. They in%!ude #"peds* s%""ters*
#"t"r%y%!es* aut" ri%)shaws and ta+is et%. As %ities hae dee!"ped at
rapid rates and with the in%reasin& %"n%entrati"n "$ industria! "$$i%ers and
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"ther 'usiness esta'!ish#ents at %ertain !"%a!ities and with the in%rease in
p"pu!ati"n at a hi&her rate the pu'!i% transp"rtati"n is !indin& hard t" with
the in%reasin& de#and. The inade,ua%y "$ the pu'!i% transp"rtati"n
syste# whi%h !eads t" a !"t "$ ti#e spent wat%hin& $"r the# rather than
trae!in& and added t" i$ the distressin& trae! %"nditi"n and a!s" "$ the
hu&e %"sts "$ the aut" and ta+i whi%h #ay n"t aai!a'!e at the h"ur "$
need has pr"pe!!ed the pe"p!e t" res"rt t" their "wn #eans "$
transp"rtati"n $"r trae!in& 'etween the p!a%e "$ w"r) and residen%e 'y
"win& tw" whee!ers either a #"ped "r #id si(ed #"t"r%y%!es. This
pr"ides the %ase "$ #"'i!ity aai!a'i!ity "$ p"int-t"-p"int transp"rtati"n
and %"nenien%e at a reas"na'!e e+penditure.
Tw" whee!ers whi%h &"t p"pu!ar in /0* 'e%"#e a ery i#p"rtant
#"de "$ #"'i!ity a$ter the Se%"nd 1"r!d 1ar. A$ter $"r%es were the $irst
used $"r war purp"ses in the %"untries !i)e Fran%e. 2e!&iu# and "ther
that #anu$a%tured intensie!y.
India was a !ate starter "$ tw" whee!ers 'ut t"") "$ ery we!!
'e%ause w"r!d !ar&est #ar)et "$ tw" whee!ers is resu!ted t" 'e the 'est
suited $"r Indian %"nditi"ns. A$ter "penin& up "$ the e%"n"#y that is in
the past !i'era!i(ati"n #any #u!tinati"na!s entered int" the %"untry and
hae %han&ed the wh"!e &a#ete "$ pr"du%ts and seri%es %ust"#er are
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!e$t with nu#'ered %h"i%es $"r their pur%hase sa#e in the situati"n in
aut"#"'i!e industry a!s".
G"ern#ent "$ India in /30 !i'era!i(ed the !i%ensin& "$
#anu$a%ture "$ tw" whee!ers ehi%!es in !ar&e s%a!e with $"rei&n
%"!!a'"rati"n these drasti% %han&ed in p"!i%y "pened the d""rs "$ the
%"untry $"r the entry "$ $"rei&n #anu$a%tured ehi%!es. This !ed t" the
turn in the #"n"p"!y #ar)et "$ tw" whee!ers in t" a 'uyers #ar)et.
Seein& the ri%h and &r"wth pr"spe%ts in the tw"-whee!ers industry.
4any #anu$a%turers entered the #ar)et. The #a5"r %"#petiti"ns in the
%urrent #ar)et in this seent are Her" H"nda* Kineti% H"nda* TVS*
2a5a5 2i)ed* with s" #any p!ayers in the seent the %"nsu#er has a
wide ariety "$ %h"i%es. It is up t" the %ust"#er t" #a)e a %h"i%e as per
his re,uire#ents 'ut his %h"i%e %an 'e in$!uen%ed in #any ways. 2e$"re
pur%hasin& a tw" 6whee!er a %ust"#er !"") at ari"us aspe%ts su%h as the
ehi%!es re!ia'i!ities. Fue! e$$i%ien%y* ,ua!ity* p"wer* sty!in& and Sa!es
seri%es.
b. Special Introduction
7"wered 'y a new!y dee!"ped H"nda 8 6 str")e 90 CC en&ine
and in%"rp"rati"n #any %uttin& 6 ed&e te%hn"!"&ies dee!"ped 'y
H"nda:s &!"'a! R;D tea#* uni%"rn sets new 'en%h#ar)s $"r pre#iu#
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#"t"r%y%!es in India with its swi$t a%%e!erati"n superi"r #i!ea&e*
%aptiatin& sty!e* ridin& %"#$"rt and %"nenien%e.
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Chapter 2
Research design
Statement of problem:
The pr"'!e# identi$ied $"r the pr"5e%t is t" )n"w Customers Opinion and
Expectations about Hero Honda Vehicles in HI!O"#$%
Objectives of the Study:
The #a5"r "'5e%ties "$ the study are as $"!!"ws?
@ T" study the #ar)etin& strate&y ad"pted 'y H"nda uni%"rn.
@ T" study the #ar)et share "$ H"nda uni%"rn in shi#"&a %ity.
=@ T" "$$er su&&esti"n $"r the i#pr"e#ent in the H"nda uni%"rn.
8@ T" deter#ine the %"nsu#er pr"$i!e "$ H"nda uni%"rn.
9@ T" asses the e+tent "$ satis$a%ti"n a#"n& the H"nda uni%"rn users.
>@ T" $ind $a%t"r in$!uen%in& the pur%hasin& de%isi"n "$ the
%"nsu#ers.
Scope of the Study:
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The area %h"sen $"r the purp"se "$ the study is the %"tt"n City
Shi#"&a is "ne a#"n& the $astest &r"win& %ities in Karnata)a with a
p"pu!ati"n "$ a'"ut > !a%)s. It is an idea! &r"wth in pers"na!
transp"rtati"n.
H"nda is "ne "$ the !eadin& tw" whee!ers %"#pany in India this
study a!s" tries t" $ind "ut the i#pa%ts "n pu'!i%* #er%hants* dea!ers
students a!s" the identi$y the pr"'!e# and pr"spe%ts "$ H"nda uni%"rn.
S" this study has 'een %"ndu%ted t" understand the '"th #ar)etin&
and pr"'!e#s "$ H"nda uni%"rn. The study a!s" under ta)en t" )n"w the
#ar)etin& strate&y ad"pted 'y the dea!er t" pr"#"te the H"nda uni%"rn.
ethodology of the Study:
In this Study '"th pri#ary and se%"ndary data has 'een used $"r
the purp"se "$ %"!!e%tin& pri#ary data '"th ,uesti"nnaire #eth"d and
dis%ussi"ns were %arried "ut with the %"nsu#ers and pers"na! "$ the
%"#pany.
The se%"ndary data has 'een %"!!e%ted $r"# the ari"us pu'!ished
!iteratures. The in$"r#ati"n re&ardin& the "r&ani(ati"n has 'een
%"!!e%ti"n $r"# rep"rt pr"ided 'y the dea!er "$ H"nda uni%"rn. The
in$"r#ati"n %"!!e%ted t" the %"#pany pr"$i!e is th"u&h the we'site $"r
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whi%h the %"#pany has "r&ani(ed t" the p"!i%y and "'5e%ties "$ the
%"#pany.
Consumer summary:
The in$"r#ati"n:s re&ardin& the study is %"!!e%ted in ; #eth"ds
na#e!y* pri#ary #eth"d and se%"nds #eth"d.
!rimary method:
7ri#ary #eth"d is %"!!e%ted thr"u&h dea!er:s dire%t intera%ti"n with
the#.
Secondary ethod:
A suita'!e stru%tured and undersi&ned ,uesti"nnaire was desi&ned
t" %"!!e%t the in$"r#ati"n $"r the study. Rand"# sa#p!in& #eth"d was
ad"pted se!e%t resp"nds in di$$erent re&i"ns "$ the %ity. The resp"nd
se!e%ted were a #i+ "$ a&es "%%upati"ns edu%ati"ns et% and were
%"nta%ted pers"na!ity with the ,uesti"nnaire.
"imitations of the study:
#he limitations of the study are as follo$s:
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@ The in$"r#ati"n pr"ided 'y the %"#pany is assured t" 'e
authenti%.
@ The data and "pini"n %"!!e%ted are assu#ed t" 'e "'5e%tie.
=@ This study was d"ne #ain!y thr"u&h the Se%"ndary data.
8@ Ti#e !i#itati"n is a!s" "ne "$ the %"nstraints.
9@ The Surey is %"ndu%ted "n!y 90 resp"ndents
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CHA7TER =
ORGANISATIONAL 7ROFILE
Introduction:
H"nda #"t"r %"#pany* Bapan with its head,uarters in T")y"* has
#anu$a%turin& "perati"ns in = %"untries with 0/ pr"du%ti"n 'ases. It
has = 'usiness diisi"ns na#e!y -whee!ers H- whee!ers and p"wer
pr"du%ts. Apart $r"# H4SI that #anu$a%turers -whee!ers* the "ther
'usiness diisi"ns in India in%!ude H"nda Sie! %ars India Li#ited HCSL@
And H"nda sie! p"wer !i#ited HS7L@.
The %"#pany prin%ipa! "$ H"nda w"r!dwide is dedi%ati"n t"
supp!yin& pr"du%ts "$ hi&hest ,ua!ity &et at a reas"na'!e pri%e $"r
w"r!dwide %ust"#er satis$a%ti"n.
%onda Siel Cars India "imited &%SCI'
H"nda Sie! %ars India Li#ited the 5"int enture %"#pany "$ H"nda
#"t"r %"#pany Ltd. Bapan and Sie! Li#ited. India was in%"rp"rated in
De%e#'er //9 %urrent!y H"nda 4"t"r C"#pany* Bapan has // sta)e
in HSCI
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%onda Siel !o$er "imited &%S!"'
H"nda Sie! 7"wer Ltd H7SL@ is a 5"int enture 'etween H"nda
#"t"r %".* Bapan and Sie! Ltd India* %urrent!y H"nda #"t"r %"#pany*
Bapan has a > E,uity sta)e in this %"#pany. It was in%"rp"rated in
Septe#'er /39 and pr"du%es a ran&e "$ p"wer pr"du%ts in India* !i)e
p"rta'!e &enets* p"rta'!e en&ineers* p"rta'!e water pu#pin& set and
!awn#"wers.
%onda otorcycle ( Scooter India !)# "td:
H"nda is the w"r!d:s !ar&est #anu$a%tures "$ -whee!ers. Its
sy#'"!* the win&s represents the %"#pany:s unwirin& dedi%ati"n in
a%hiein& &"a!s that are uni,ue and a'"e a %"n$"r#in& t" internati"na!
n"r#s. These win&s are n"w in India as H"nda #"t"r%y%!e ; S%""ter
India 7t Ltd. H4SI@ a wh"!!y "wned su'sidiary "$ H"nda #"t"r
%"#pany Ltd Bapan these win&s are here t" initiate a %han&e and #a)e a
di$$eren%e in the India -whee!er industry H"nda:s drea# $"r India is t"
n"t "n!y #anu$a%ture -whee!ers "$ &!"'a! ,ua!ity* 'ut a!s" #eet and
e+%eed the e+pe%tati"ns "$ India %ust"#ers with "utstandin& a$ter sa!es
supp"rt.
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*bout us %onda
O$$i%ia! Na#e ? H"nda 4"t"r%y%!e ; s%""ter India 7t. Ltd
Esta'!ished ? 0thAu&. ///
7!a%e ? 4anesar* Distri%t Gur&a"n Haryana India
New-De!hi@
Inest#ent ? Rs. =00 Cr"re
Representatie ? 4r. Shin5i Aaya#a* 7resident ; CEO
Fa%t"ry !"%ati"n ? 4anesar* Distri%t Gur&a"n Haryana India.
7r"du%ti"n %apa%ity? 0* 000* 00 units per year.
#he +actory:
The H4SI Fa%t"ry is spread "er 9 a%res* with a %"ered area "$
a'"ut 39*39 s,uare #eters at 4anesar* Gur&a"n Distri%t "$ Haryana.
The $"undati"n st"ne $"r the $a%t"ry was !aid "n 8 thDe%e#'er /// and
the $a%t"ry was %"#p!eted in Banuary 00. The initia! instated %apa%ity
was * 00*000 S%""ters per year* whi%h has rea%hed >* 00*000 s%""ters 'y
the year 'y 00 and #"t"r%y%!e %apa%ity sha!! 'e 8* 00*000 per annu#.
The t"ta! inest#ent "ut!ay $"r initia! %apa%ity was Rs. 9 %r"res and
n"w the a%%u#u!ated inest#ent is 300 %r"res.
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Gravity ,ie Cashing &"o$ pressure ,ie costing'
Graity Die-%ashin& ; !"w pressure die %"stin& se%ti"ns are $"r
#anu$a%turin& %ri#ina! en&ine parts.
-elding robot:
1e!d sh"p has sp"t we!din&* sea# we!din& and 4IG we!din&
#a%hines t" we!d ari"us sheet #eta! parts t" $"r# the 'asi% $ra#e and
"ther s%""ter pane!s.
!aint shop Robot:
7aint sh"p has a %"ney"r syste#* whi%h is uni,ue a#"n&st a!!
H"nda Fa%t"ries in the w"r!d. The %"neyer %ar %arryin& the parts is
r"tated and dipped s" as t" ena'!e &""d paint adhesi"n* hi&h &!"ss and
superi"r paint $inish. R"'"ts are used in p!antin& $"r i#pr"ed paint
$inish.
ngine *ssembly:
En&ine Asse#'!y is d"ne in an en%!"sed air pressuri(ed area t"
pr"te%t the n" en&ine $r"# dirt and dust. Ea%h "$ the en&ines is then
inspe%ted $"r ari"us para#eters.
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+rame *ssembly:
Fra#e Asse#'!y is d"ne at the s!at %"ney"rs. A$ter the Fra#e
Asse#'!y !ine is the r"!!er tester t" %he%) the !inea! s%""ter ,ua!ity 'e$"re
handin& "er t" dispat%h.
#he !hilosophy
H4SI "perates "n a prin%ip!e* whi%h is $"!!"wed w"r!dwide 'y a!!
H"nda %"#panies* #aintainin& a &!"'a! iewp"int we are dedi%ated t"
supp!yin& pr"du%ts "$ the hi&hest ,ua!ity* yet a reas"na'!e pri%e $"r
w"r!dwide %ust"#er satis$a%ti"n.
H"nda:s phi!"s"phy is 'ased "n the %"#pany is &uidin& prin%ip!e
and ad"%ate:s $unda#enta! 'esides?-
Respect +or #he Individual
Initiatie
E,ua!ity
Trust
It is the %"ntri'uti"n $r"# ea%h indiidua! in the %"#pany that has
#ade "ur %"#pany what it is t"day and that* whi%h wi!! ta)e us int" the
$uture.
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#he #hree /oys
In !ine with H"nda:s phi!"s"phy* H4SI %"ndu%ts as is dai!y
a%tiities in pursuit "$ the $"!!"win& 5"ys.
#he /oy Of 0uying
The 5"y "$ usin& w"r!d %!ass pr"du%ts.
#he /oy Of Selling
The B"y "$ Se!!in& w"r!d %!ass pr"du%ts.
#he /oy Of anufacturing
The 5"y "$ pr"du%in& hi&h ,ua!ity pr"du%ts.
%onda ( Racing:
H"nda has a!ways p!ayed "n i#p"rtant r"!e in #"t"r sp"rts-
'e!iein& t" 'e the sprin&'"ard $"r te%hn"!"&i%a! adan%e#ent H"nda has
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#ade its #ar) in the s"ur%e %!ass #"t"r%y%!e Ra%in& w"r!d
%ha#pi"nship.
%O1,* *1, #C%1O"OG
Our $unda#enta! desi&n phi!"s"phy see)s #a+i#i(e spa%e and
%"#$"rt $"r pe"p!e whi!e #ini#i(in& the spa%e re,uired $"r #e%hani%a!
%"#p"nents* with this ai# in #ind. H"nda:s R; D a%tiities in%!ude
pr"du%t-spe%i$i% dee!"p#ent and $unda#enta! resear%h.
%onda ( Safety:
At H"nda* we use a three pr"n& appr"a%h 'ased "n preentin&
a%%idents. 4ini#i(in& in5ury in the un!i)e!y eent "$ an a%%ident and its
Driin& Sa$ety pr"#"ti"n "perati"ns. H"nda:s Sa$ety phi!"s"phy
e#phasi(es the dee!"p#ent "$ appr"priate te%hn"!"&ies $"r its pr"du%t.
S" as t" u!ti#ate!y a%hiee #a+i#u# ridin& %"#$"rt $"r its %ust"#ers.
H"nda was the $irst #anu$a%turer in Bapan t" dee!"p and app!y the and
!"%) 'ra)e syste#.
Enhan%in& sa$ety "n the r"ads is "ne "$ H"nda:s t"p pri"rities we
$ir#!y 'e!iee that the rea!i(ati"n "$ %"#$"rta'!e and "n en5"ya'!e #"'i!e
s"%iety depends "n the #utua! trust that aut"#"'i!es.
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4anu$a%tures !i)e us* share with the %"nsu#ers and s"%iety. At
H"nda* we use a three pr"n& appr"a%h* 'ased "n preentin& a%%idents
$r"# happenin& in the $irst p!a%e #ini#i(in& in5ury in the un!i)e!y eent
"$ an a%%ident and "ur driin& sa$ety pr"#"ti"n "perati"ns.
H"nda:s Sa$ety phi!"s"phy e#phasi(es the dee!"p#ent "$
appr"priate te%hn"!"&ies $"r this pr"du%t. S" as t" u!ti#ate!y a%hiee
#a+i#u# ridin& %"#$"rt $"r its %ust"#ers. H"nda was the $irst
#anu$a%turers in Bapan t" dee!"p and app!y the anti-!"%) 'rea) syste#.
Edu%atin& the w"r!d* H"nda is a%tie!y in"!ed with drawin& edu%ati"n
a%r"ss the w"r!d $"r pr"#"tin& tra$$i% sa$ety.
#he %onda ,riving Simulator ( the %onda Riding Simulator
These isua! rea!ity syste#s are desi&ned t" hei&hten the user:s
a'i!ity t" anti%ipant and $"resee dan&er. Featurin& the !atest in
#e%hats"ni%s and %"ntents te%hn"!"&y these si#u!at"rs a!!"w driers and
"rders t" e+perien%e dan&er whi!e re#ainin& sa$e.
*S3 42 )ehicles &*ctive Safety Research )ehicle and !assive Safety
Research )ehicle
H"nda:s dee!"p#ent "$ A%hiee sa$ety Resear%h ehi%!es 'e&an
in //. Our ai# is t" he!p the drier predi%t and preent dan&er usin&
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enhan%ed in$"r#ati"n supp"rt* 'esides pr"idin& i#pr"ed isi'i!ity and
pun%ture resistan%e in the passie sa$ety resear%h ehi%!e* we are
resear%hin& areas su%h as #"t"r%y%!e air'a&s and i#pa%t a's"r'in&
he!#ets. 1e are a!s" w"r)in& "n an in$"r#ati"n %"##uni%ati"ns syste#
t" 'e used with '"th #"t"r%y%!es and aut"#"'i!es.
%onda ( nvironment:
H"nda has a!ways wanted t" pass "n the 'eauti$u! natura!
enir"n#ent t" the ne+t &enerati"n* and wi!! %"ntinue its enir"n#enta!
%"nserati"n a%tiities* #eetin& the hi&h &"a!s that it has independent!y.
,eveloping green vehicles:
At H"nda* we are striin& t"wards dee!"pin& (er"-e#issi"n in a!!
"ur ehi%!es we are the $irst %"#pany in Bapan t" #eet the #"st re%ent
e+haust e#issi"n re&u!ati"ns.
T" redu%e the enir"n#enta! 'urden "$ $"ur-str")e en&ineers* we
hae dee!"ped a uni,ue e+haust air in5e%ti"n syste# and a pr"&ra##ed
$ue! in5e%ti"n 7G4-F@ 7G4 6F@ syste# whi%h is %urrent!y in use in
the HONDA
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co4friendly factory:
H"nda:s pr"du%ti"n $a%i!ities a%r"ss the w"r!d a!s" a%tie!y pursue
ener&y-e$$i%ient #eth"d and preent water p"!!uti"n 'y redu%in&
industria! waste. H"nda has ta)en a&&ressie initiatie t" redu%e the
enir"n#ent i#pa%t "$ its #anu$a%turin& "perati"ns. 2y i#p!e#entin&
its %"n%ept "$ Green Fa%t"ry H4SI t" is a%tie!y w"r)in& t"wards
esta'!ishin& an enir"n#ent #ana&e#ent syste#.
%SI nvironmental !olicy:
As resp"nsi'!e #e#'ers "$ s"%iety and industry* H"nda #"t"r%y%!e
and s%""ters India 7t. Ltd. H4SI@ Re%"&ni(e that we!! 'ein& "$ hu#ans
and %"nserati"n "$ earth:s enir"n#ent is i#p"rtant.
H4SI &"t ISO 800 %erti$i%ati"n in De% 00* whi%h is
%"##itted t" a%hiee enir"n#enta! e+%e!!en%e in a!! its indiidua!
a%tiities.
H4SI wi!! esta'!ish its enir"n#enta! #ana&e#ent syste#
$"!!"win& 7DCA %y%!e and %"ntinu"us!y w"r) t" #a)e it #"re e$$e%tie.
The p"!i%y wi!! 'e we!! disse#inated t" "r e#p!"yees as we!! as t" the
pu'!i% at !ar&e.
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ISO 56775 !O"ICIS:
C"n%ernin& enir"n#enta! thr"u&h preentin& p"!!uti"n "$ its
s"ur%e "$ &enerati"n and str"n& ti#in& "ur e+istin& p"!!uti"n %"ntr"!
syste#.
7r"#"tin& %"nserati"n "$ res"ur%es su%h as ener&y water "i! and
&reat and "ther raw #ateria!s* 'y se!!in&* re%y%!in& and #ini#i(in& the
waste &enerati"n.
C"#p!yin& with a!! app!i%a'!e !e&a!J re&u!at"ry re,uire#ent and
strier t" &" 'ey"nd whereer p"ssi'!e.
Re&u!ar #"nit"rin& and se!!in& "$ enir"n#enta! "'5e%ties and
tar&ets.
In%reasin& enir"n#ent awareness and %"#peten%e a#"n&st "ur
e#p!"yees and en%"ura&e end"rs ; dea!ers t" ad"pt E4S.
Green ,ealer Concept
The Green Dea!er C"n%ept started 'y H"nda is a step $urther in
the dire%ti"n "$ %"nserati"n "$ the enir"n#ent The Green Dea!er
C"n%ept w"u!d n"t "n!y he!p in pr"per and e$$i%ient use "$ res"ur%es
su%h as water. E!e%tri%ity* paper et%. 2y %"nstant!y #"nit"rin& and
i#pr"in& the e+istin& syste#s thus d"in& !"ts "$ %"st %uttin& 'ut a!s"
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redu%in& the p"!!utin& a%tiities t" #ini#u#. In%reasin& enir"n#ent
awareness a#"n&st the e#p!"yees and the &enera! pu'!i% is a!s" $eature
"$ this uni,ue %"n%ept.
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%SI 1et -or8:
Eery H"nda dea!er ship is )n"wn as a HEAD H"nda E+%!usie
Auth"ri(ed Dea!er ea%h HEAD E+%!usie!y hand!es H"nda - whee!ers
and pr"#"tes 'usiness a%tiities 'ased "n p"!i%es that $"%us "n %ust"#er
satis$a%ti"n they are the representatie "$ H4SI in their respe%tie
#ar)ets and pr"ide 89 $a%i!ities under "ne r""$ as per H"nda:s
w"r!dwide standards* whereer y"u trae! a%r"ss the &!"'e* H"nda*
H.E.A.D Dea!ership@ stand "ut with their uni,ue identi$y. The desi&n "$
the H.EA.Ds in India has a!s" 'een d"ne with the sa#e purp"se in #ind.
#he 6s !olicy:
Ea%h "$ "ur dea!ers $un%ti"ns as a "ne-st"p sh"p that ta)es %are "$
a!! y"ur %"n%erns re&ardin& y"ur H"nda pr"du%t. Thus* with the
"'5e%tie "$ #a+i#i(in& %ust"#er satis$a%ti"n a!! H.E.A.D.s pr"ide
$a%i!ities $"r sa!es* seri%e* spares* and sa$ety ridin&.
Sales
A!! H.E.A.D e+%!usie!y "$$er the sa!es "$ H"nda whee!ers when
y"u enter the sh"wr""#* y"u wi!! en%"unter attra%tie disp!ay and
distin%tie sh"wr""# enir"n#ent that wi!! he!p y"u )n"w "ur pr"du%ts
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'etter. Trained Sta$$ at ea%h H.E.A.D. wi!! he!p "n y"ur 'uyin& pr"%ess
and "$$er test rides t" &ie y"u a $ee! "$ the pr"du%t.
Services:
ua!ity repair and #aintenan%e seri%es are pr"ided t" ensure that
%ust"#er %"ntinue t" ride H"nda - whee!ers under sa$e and "pti#a!
%"nditi"ns.
Spare parts:
Ade,uate st"%) "$ &enuine H"nda spares is readi!y aai!a'!e $"r
,ui%) repair and raisin&.
Safe Riding:
Respe%t $"r hu#an !i$e $"r#s a part "$ H"nda:s C"rp"rate
7hi!"s"phy t" rea!i(e this* sa$ety ridin& is 'ein& a%tie!y pr"#"ted 'y
H4SI sa$ety ridin& pr"&ra##ers hae 'een i#p!e#ented at a!! H.E.A.Ds
"ur rush is t" 'ui!d up a sa$e enir"n#ent $"r driin&* 'y &iin& pre-
de!iery Sa$ety adi%e t" ea%h H"nda Cust"#er.
Spare parts4 Stoc8iest:
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T" ensure easy aai!a'i!ity "$ H"nda &enuine parts at a!! ti#es.
H4SI has esta'!ished a netw"r) "$ A
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$ree enir"n#enta!!y $riend!y #ateria! in #anu$a%turin& its pr"du%ts
therapy $u!$i!!in& its resp"nsi'i!ity as an e%" $riend!y %"#pany H"nda as
an ISO /00 and ISO 800 %erti$ied %"#pany whi%h !ays e#phasis "n
its dea!erships t" a!s" uti!i(e ,ua!ity #ana&e#ent syste#s ti!! n"w
dea!erships hae a!ready 'een %erti$ied $"r ISO /00 as we!! as ISO
800.
%SI Set to pand Reach:
7resent!y H4SI Netw"r) en%"#passes 9= HEADS a!"n& with
ASC9 and =8 st"%)iest. In iew "$ a&&ressie $uture p!ans* 'y the end "$
0-* H4SI p!ans t" in%rease its dea!ers %"unt t" a'"e 3. H4SI
has a!s" started a new initiatie %a!!ed 'ran%hes =s setup@ where eer
3=9 'ran%hes "ut!ets wi!! 'e esta'!ished "er the ne+t $inan%ia! year t"
ta)e H4SI %!"ser t" the #asses.
A!"n& with the dea!er netw"r)* H4SI a!s" has p!ans t" in%rease the
nu#'er "$ auth"ri(ed seri%e %enters $r"# 89 t" 8>0 and st"%)iest $r"#
=8 t" 80 'y the end "$ $inan%ia! year 0- t" ensure aai!a'i!ity "$
spares and seri%e.
%onda turning dreams into reality:
Our %"##it#ent t" 'ein& N". in the #ar)et in %ust"#ers
satis$a%ti"n #eans n"t "n!y "utstandin& pr"du%ti"n ,ua!ity 'ut a!s" an
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e+%epti"na! e+perien%e thr"u&h the pr"du%t:s !i$e %y%!e uti!i(in& the
e+pandin& %apa'i!ities "$ H"nda R D India we #"e ,ui%)!y t" resp"nse
t" %han&in& #ar)et %"nditi"ns and %ust"#er e+pe%tati"ns t" %reate new
a!ue $"r "ur %ust"#ers said 4r. 4"t"hide Sud" e+e%utie i%e
president* Asian H"nda 4"t"r %"#pany.
H4SI wi!! %"ntinue t" intr"du%e new and inn"atie pr"du%ts in
the Indian #ar)et '"th in the s%""ter as we!! as #"t"r%y%!e seent.
These !aun%hes wi!! he!p H4SI rea!i(e its drea#s "$ 'e%"#in& a $ew
!ines up %"#pany and a!s" w"r) t"wards he!pin& H"nda 'e%"#e "n "$ the
t"p tw" whee!er #anu$a%turers in India said 4r. A"shi#a* president ;
CEO. H4SI.
%onda R;, &India' !vt "td:
2y esta'!ishin& RD $a%i!ities in three )ey re&i"ns 'ey"nd Bapan
desi&nated as the A#eri%ans Asia and Eur"pe@ H"nda RD dee!"ps
te%hn"!"&ies and pr"du%ts that re$!e%t the need "$ pe"p!e in indiidua!
re&i"ns. et '"und t"ðer 'y %"##"n a!ues in%!udin& enir"n#enta!
preserati"n and re&i"na! e%"n"#i% dee!"p#ent.
The %"#pany:s "'5e%ties is t" #a)e "n RD that w"r)s 5"int!y
with the pe"p!e "$ India t" pr"du%e #"t"r%y%!ed $"r the enri%h#ent "$
s"%iety and !i$esty!es "$ users "$ India.
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The %"#pany:s "'5e%ties is t" #a)e "n RD that w"r)s 5"int!y
with the pe"p!e "$ India t" pr"du%e #"t"r%y%!ed $"r the enri%h#ent "$
s"%iety and !i$esty!es "$ users "$ India.
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2.= +inancial Statement:
%onda motor Co.> "td.> and Subsidiaries year ended or at arch ?5
&an '!illions except per share
data(
U%% Dollars
'millions
except per
share data(
Net sa!es and "ther
"peratin& reenue
3>9009 //0//> 0380 /=//
Operatin& in%"#e >=0/0 3>3/09 393/ >
In%"#e 'e$"re in%"#e
ta+es* #in"rity interest
and e,uity in in%"#e "$
a$$i!iates
>>3=>8 3//08 /3>3 >>
E,uity in in%"#e "$
a$$i!iates
/>09 //>09 0=8 3>
Net in%"#e 83>/ 9/0== 9/= 903
Cash diidends paid
durin& the peri"d
8/ 0> 8083 /0
Resear%h and
dee!"p#ent
8>98 90=39 99/8 8>9
T"ta! assets /=>3=> 0>=800 0=>900 0/>
St"%)h"!ders e,uity =3//8 8990 883> =/
Capita! e+penditure
E+%!udin& pur%hase "$
"peratin& !ease assets@
==/30 8938 >0>> 9=
Depre%iati"n e+%!udin&
pr"perty "n "peratin&
!eases@
99 >9 =>8 =0>8
)er share data
Net In%"#e >0.=8 =8.== =8.> .9
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Diidends paid 9.9 =3.9 0.>9
St"%)h"!ders e,uity 3.8 9/.> 8>0.3 0.38
ource * #nnual Report
Unit ales
brea+do,n
'Thousands(
!otorc-cles #utomobiles )o,er products
.//0 .// Chan2e .//0 .// Chan2e .//0 .// Chan2e
Bapan =>3 == 3.8 >/> > =.8 83 9
N"rth
A#eri%a
>9 90= 3. >3 33 >.= .3 =0=
Eur"pe =9= =/ >.3 / =8 .= 8 .>9
Asia /0 3/9 0. 9 >0 /.0 >0
Other
Re&i"ns
03 =09 >./ 0 83 =.8 =>3 80>
Total 1/.1 1/304 1%/ 3341 305. % 560 07.1
Operatin2 data &ears ended !arch 31
Unit ales
brea+do,n
'Thousands(
!otorc-cles 8usiness #utomobile business 9inancial er:ices
8usiness
)o,er products and Other
businesses
.//0 .//Cha
n2e
.//0 .//
Chan2
e
.//0 .// Chan2e .//0 .// Chan2e
Bapan //00/ 09= .3 88=33 8> .8 880 8/ . >90 898
N"rth A#eri%a =8/8 =0//= ./ 8=98 9/=/ /. >839 =>83/ =>.8 3/ 399
Eur"pe 030/ /= 9.> =>0 /// ./ 003 >8 9. =3> 38=
Asia =80> =3==3/ 3.= =3== />> . />> =90 >0. >> =900=
Other Re&i"ns 88/88 =980/ 89./ =399/ 93808 =8.80 >0 90 ./ 3383 3=0
Total 1..561. 13/01 11%6 6//7047 6664/6/ 11%/ 3/0604 7/4/1 33%5 3/0.1 717.
ource* #nnual Report
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)RODUCT )RO9I;E
,efinition of a !roduct
A pr"du%t %an 'e de$ined as anythin& that %an 'e "$$ered t" a
#ar)et $"r attenti"n* a%,uisiti"n use "r %"nsu#pti"n whi%h wi!! satis$y a
want "r need.
7r"du%ts that are #ar)eted in%!ude physi%a! &""ds seri%es*
e+perien%es* wants pers"ns* p!a%e pr"perties* "r&ani(ati"ns* in$"r#ati"n
and ideas.
%istory of motorcycle:
The $irst rea! #"t"r%y%!e was inented in 333 'y G"ttri%h
Dai#!er* a Ger#an en&ineer. He atta%hed a $"ur str")e pist"n en&ine t" a
w""den 'i%y%!e $ra#e. F"r the ne+t $ew years #"t"r%y%!es re#ained
!ar&e!y e+peri#enta!. Durin& the ear!y /00 with %"ntinued
i#pr"e#ents they dee!"ped int" use$u! ehi%!es.
Tw" whee!ers whi%h &"t p"pu!ar in /0 'e%"#e a ery i#p"rtant
#"de "$ #"'i!ity a$ter Se%"nd 1"r!d 1ar. A$ter $"r%es were the $irst
used in were purp"ses in the %"untries !i)e Fran%e 2e!&iu# and "ther
#anu$a%tured intensie!y.
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anufacture of #$o -heelers in India:4
4"st "$ the tw" whee!ers in industries d" n"t #anu$a%ture a!! the
parts. They pur%hase the parts $r"# "ther industries that hae the
%apa%ities t" #anu$a%tures the ri&ht ,uantity in ti#e s"#e industries
pur%hase the spares $r"# s#a!! S%a!e Industries in a%%"rd t" the
&"ern#ent instru%ti"ns.
4any industries #anu$a%ture the #ain parts su%h as en&ine &ear
units whee!s dru#s %hasin& et%. Indi&en"us!y with the te%hn"!"&i%a!
assistan%es $r"# their $"rei&n %"!!a'"rati"n usua!!y %ar'uret"r are
pur%hased $r"# the w"r!d re#"ed #anu$a%tures !i)e Sa%" #a%a're and
"r'ita! 'e%ause it is #ain!y %"n%erns with $ue! e$$i%ien%y "$ the ehi%!e.
The "ther part !i)e tires 'earin&s* speed"#eters da#pers e!e%tri%a!
et% are pur%hased $r"# re%"&ni(ed industries.
H!I
H"nda 4"t"r%y%!e and S%""ter India 7t@ Ltd. 7resents a s%""ter
that wi!! usher a new era in the India ; whee!er #ar)et.
The H"nda A%hiee* the uni,ue s%""ter si&na!s in the 'e&innin& "$
H"nda in India* the %ust"#er %an e+pe%t a !"t #"re new pr"du%ts and new
te%hn"!"&y* w"r!d %!ass seri%e standard eery thin& that wi!! 'e re$ined*
per$e%ted and ad"pted t" Indian %"nditi"ns t" de!ier a superi"r ridin&
and pr"du%t e+perien%e.
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#he various products for %SI are as follo$s:
H"nda A%tia -00
H"nda Di" -00
H"nda Etern" 6 00=
H"nda shine 6 00>
H"nda uni%"rn 6 008
%onda *ctiva:
H"nda a%tie is the $irst s%""ter
#"de! "$ H4SI the Indian 4ar)et. It has
reita!i(ed the Indian S%""ter #ar)et a$ter
its !aun%h in the year 00. 2y desi&n*
the A%tia !ets any'"dy in the $a#i!y &et
their hands "n it. T" #a)e ridin& $un. 1e
re#"ed the &ears and retained "n!y th"se %"ntr"!s whi%h %an 'e sa$ety
!e$t t" y"ur re$!e+es !i)e the a%%e!erates and the 'ra)es in a !i&htwei&ht
'"dy. S" n"w #"thers %an en5"y an easy ride white $athers wi!!
appre%iate its sturdy 'ui!d.
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In $a%t "n A%tia has s"#ethin& in it $"r eery"ne we &"t tw" new
%"!"rs &raphi% sti%)ers a $!a#'"yant "ne $"r the y"u and rides wh"
adheres t" sty!e and $"r the #ature rider we hae &"t a #"re s"'s !"")in&
sti%)er a re$!e%ti"n "$ their pers"na!ity. "u wi!! neer see ease*
te%hn"!"&y and sty!e %"#e t"ðer in su%h a s#""th way.
%onda *ctiva :
%onda ,IO
One !"") at DIO wi!! te!! its #"re an a%%ess"ry than a #ere
%"nenien%e. As India it '!ends the !"")s
"$ #"t"r%y%!e with the %"#$"rt "$ a
s%""ter. The '"dy-#"unted indi%at"rs
!eap ri&ht "$$ the $r"nt. A#p!e !e&r""#
&ies y"u an e!e&ant p"ise. The '"dy
!i&ht and yet %"ntinues t" draw attenti"n "$ %"urse. The DIO ,ua!i$ies us
t" hae the there eer e+isted an attenti"n #a&net* the DIO is it.
%onda terno:
An entire!y new standard in
s%""ters. Th"u&h* s!ee) and with the 'est
#i!ea&e in espe%ia!!y $"r the India
%"nditi"ns ; t" suit y"ur eeryday needs.
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The etern" is a t"u&h ; sty!ish H-str")e s%""ter in%"rp"ratin& the
'est "$ H"nda:s we standards ri&ht $r"# the en&ine t" the '"dy $ra#e*
ea%h part is desi&ned t" with stands t" r"u&h ; t"u&h Indian %"nditi"ns.
Re!ia'!e new!y desi&ned H-str")e ISO %% en&ine
2est $ue! e$$i%ien%y in its %!ass >0 #pt@
A#p!e* pra%ti%a! !"adin& %apa%ity.
Ridin& %"#$"rt een durin& #u!tip!e rides.
4"s%ri!ne th"u&h ; s!ee) sty!in&.
S" shed y"u:re w"rried a'"ut the $ue! si(e s%""ter as Geared
surprise $r"# H"nda is he en5"ys the ride.
%onda Shine*
A #aster$u! '!end "$ $"r# and
$un%ti"n* the new H"nda shine 'rin&
t"ðer the 'est in a #"t"r%y%!e int"
"ne awe inspirin& pie%e "$ aut"#ati%
te%hn"!"&y.
E,uipped with a h"st "$ adan%ed te%hn"!"&ies !i)e #u!ti #appin&
CDI. Tu#'!e %a#'er-L"n& insta!! pipe and %"nne%tin& Tu'e CV
Car'uret"r* ways Air Ba%)et Syste#. The new!y dee!"ped 9%%
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"pti#a en&ine de!iers %!ass !eadin& 0.= H"nda shine t" de!ier the 'est
'a!an%e "$ pi%)up and #i!ea&e.
Desi&ned t" ensure superi"r ride ,ua!ity and ease "$ hand!in&
thr"u&h re"!uti"ns whi%h is 'ased "n hu#an en&ineerin& H"nda Shine
wi!! set new 'en%h#ar)s in #"t"r%y%!e seent.
H"nda Shine %"#p!eted a 0->0 Ke#p run in 5ust 9.= Se%s and
returns a %!ass !ead pr"%ess in the Indian ridin& #"de.
H"nda Shine has 'een end"wed with new #"dern inte!!i&ent sty!e
appea!* whi%h p"st de%ent !"") with t"u&h ; #a%h" appea! and an i#a&e
"$ sp"rty !"")s with internati"na! the H"nda Shine a De%ent and Sty!ish
!"").
H4SI w"r)s "n #ar)et in %"n%ept whi%h $"%uses "n understandin&
%ust"#er need and desire and trans!atin& the# int" pr"du%t spe%i$i%ati"ns.
It is duet t" this %"n%ept that within 5ust $"ur years "$ its !aun%h in India
H4SI has %han&ed the Indian tw" whee!er #ar)et with its pr"du%ts
H"nda A%tia* Di"* Etern"* shine uni%"rn.
%onda 3nicorn:
The uni%"rn is the $irst $"ray $"r H"nda 4"t"r%y%!e and s%""ter
India in the Indian #"t"r%y%!e #ar)et. The 90 %% uni%"rn ta)es "n the
e+istin& p!ayers with e+tre#e!y hi&h $it and $inish !ee!s syn"ny#"us
with the H"nda na#e.
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Dee!"pin& =.= 2H7 the uni%"rn has ade,uate p"wer t" %"#p!ete
with the e+istin& p!ayers in the seent* the #us%u!ar sty!in& and add t"
its appea!.
A!! new sp"rty uni%"rn is p"wered 'y a new!y dee!"ped H"nda 8-
str")e 90 %% in%"rp"rates #any %uttin& Ed&e Te%hn"!"&ies dee!"ped 'y
H"nda is &!"'a! R; D new 'en%h#ar) in the upper #a5"rity seent in
India a%%e!erati"n* superi"r #i!ea&e* internati"na! sty!in&* ridin& %"#$"rts
and %"nener.
0 K4S per h"ur in a #re 9 se%"nds. It
has a distin%tie sp"rt desi&n with a ra%y $r"nt $a%e #as%u!ine $ue! tan)
with )nee &rip and a s!ee) Rear.
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1ei&ht J 4easure#ents | 2"dy | En&ine ; Trans#issi"n | E!e%tri%a!s
0 )#p!
0ody
9rame #d:anced desi2n Diamond 9rame Fr"nt suspensi"n Te!es%"pi%
Rear suspensi"n Adan%ed te%hn"!"&y #"n"-suspensi"n Fr"nt tire.9 +
3Rear tire 00J/0-3Fr"nt 2rea) Type80## Dis% Rear 2ra)e type80
## Dis%
=0 ## Dru#.
ngine and #ransmission
En&ine Type8 str")e* a!! %""!ed DHC sin&!e %y!inder Disp!a%e#ent 8/.
ICC 2"re + str")e9.=## + 9.3 ## Net p"wer=.= 'hp M 3000 rptn
/./ Kw@T"r,ue .= )&.# M 9900 rp# .3@ net Air- Fitter 7aper type
Car'uret"r CV Type Startin& syste# Se!$ Trans#issi"n C"nstant #esh9
speed &ear Gear shi$t pattern d"wn -8up
lectricals
I&niti"n Di&ita! CDI 4u!ti- 4appin&@2attery- Ah E!e%. Start Head
!a#p Ha!"&en J=9 w
KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR
http://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#weighthttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#bodyhttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#enginehttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#electricalshttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#weighthttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#bodyhttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#enginehttp://www.honda2wheelersindia.com/unicorn/flying_machine/specifications.asp#electricals -
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Stunning features:
2est pi%) up in its %!ass
It de!iers an in%redi'!e >0 K4S t" a !iters
It is a per$e%t $usi"n "$ sp"rty.
1ith 4"n" Suspensi"n De#and $ra#e it ta)es a!! )inds "$ R"ad*
sh"%)s with a's"!ute ease.
It is the $irst #"t"r%y%!e e,uipped with a pun%ture Resistant tu$$ up
tu'e.
On!y 2i)e in India with 4"n"suspensi"n.
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=. sty!in&
8. ridin& %"#$"rt
9. %"nenien%e
>. dura'i!ity ; #aintenan%e
5. !ic8 up
C!"%)in& 0->0 K#ph t" a#a(in& 9 se%"nds the uni%"rn '"asts the
'est pi%) up in its %!ass with a p"wer$u! =.=
'hp en&ine and !"aded with %uttin& ed&e
te%hn"!"&ies !i)e CV %ar)uret"r* way air
Ba%)et* ru!es e+haust syste# and "$$set %ran).
This #ean #a%hine de!iery p"wer at a!!
speed ran&es and under aried heat %"nditi"ns s" 5ust sit 'a%) and re!a+
whi!e y"u (""# "$$ t" y"ur destinati"n.
6 stro8e> 5@7cc 0lac8 Robust ngine
C) Carburetors
2 $ay *ir /ac8et
Offset cran8
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2. ileage
The
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6. Convenience
The
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and the $i'r"us #ateria! %"ntained in the &e! is s,uee(ed "ut. At that ti#e*
the $ine %era#i% parti%!es $i!! the "penin&s "$ the $i'er* and the a%ant
spa%es are $i!!ed with the &e!. As there is a pressure inside "$ the inner
tu'e* #ini#a! ,uantity seeps int" the air %ha#'er 'ut with"ut %ausin& any
har# as it is a water 'ased &e!.
%ole !lugging mechanism
Convenient primary 8ic8
@. ,urability and maintenance
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tai! !a#p. Eery part e+%ides sty!e in additi"n* the a!! new s!ee) &raphi%a!
and sp"rty %"!"rs $urther a sty!e appea!.
4"n" Suspensi"n
Hi&h ua!ity Appea!
3nicornBs colours
F"r%e s!ier #eta!!i%
Cha#pi"n 2!ue 4eta!!i%
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Candy 2!a(in& Red
2!a%) with Gray Stripes
2!a%) with 2!ue stripes
Riding comfort and Stability
Fr"# the w"r!d "$ internati"na! 'i)es*
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suspensi"n %!"se t" the %enter "$ &raity "$ the #a%hine* turnin&
%hara%teristi%s* sta'i!ity durin& 'ra)in& and "era!!
ridin& per$"r#an%e is su'stantia!!y enhan%ed.
Ori&ina! te%hn"!"&y "$ #"n" suspensi"n
%"#es $r"# the w"r!d "$ ra%in& where 'i)es %"#pete in #"st e+tre#e
%"nditi"ns. 4"re adan%ed ersi"n "$ this te%hn"!"&y is e#p!"yed in
these 'i)es. Een the internati"na! pr"du%ti"n #"de!s in%"rp"rate #"n"
suspensi"n t" &ie state#ent "$ sty!e and %"#$"rt.
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A!ways !"%) the hand!e when !eain& the 'i)e unattended t"
preent the$t.
C!"thin& pre$era'!y !"n& s!eeed t"p and !"n& tr"users@ sh"u!d $it
we!!* a!!"w $"r easy #"e#ent and sh"u!d in%"rp"rate hi&h!y isi'!e
C"!"urs.
C"ndu%t r"utine %he%)ups t" ensure sa$e and %"#$"rta'!e ridin&.
At interse%ti"ns with"ut tra$$i% !i&hts* a!ways 'e sure t" st"p and
!"") '"th !e$t and ri&ht. 7!ease a!s" 'e aware "$ !ar&e ehi%!es whi%h #ay
'e turnin& !e$t
"oc8:
A!ways !"%) the hand!e when !eain& the 2i)e unattended t"
preent the$t.
FII %!"thin& sh"u!d $it we!!* a!!"ws $"r easy #"e#ent sh"u!d
in%"rp"rate hi&h!y isi'!e %"!"urs
Che%)? C"ndu%t r"utine %he%)up t" ensure sa$e and %"#$"rta'!e
ridin&.
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St"p? at interse%ti"ns with"ut tra$$i% !i&ht:s a!ways 'e sure st"p and
!"") '"th !e$t and ri&ht* p!ease a!s" 'e a%)w"!d&e ehi%!es whi%h #ay 'e
turnin& !e$t.
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Colours:
H"nda:s en&ineerin&
pr"wess ste#s $r"# its ra%in&
herita&e. Tea# H"nda has w"n*
"n #"st* 4"t"G7 %ir%uits "er the year. 1hi!e H"ndas en&ineers hae
'een p"wer de!ieries t" the en&ine '!"%)* Ni%)y Hayden s%"red a 'i&
"ne* winnin& 4"t"G7* ridin& a H"nda.
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Inspired 'y its su%%ess$u! si'!in& $r"# the 4"t"G7 and the !i#ited
editi"n H"nda 0)#ph in #ere 9 se%.
7ri%e ?
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%"#$"rt and sta'i!ity. An"ther additi"na! a!ue and pea%e "$ #ind is &ien
'y
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7ri%e 4i+?
The dea!er d"es n"t ta)e a%tie part in pri%in& the pr"du%ts as the
%"#pany itse!$ d"es the pri%in&. The %"#pany !in)s the #a+i#u# retai!
pri%e 4R7@* s" the dea!er has t" add the te#p"rary re&istrati"n %har&es
ta+ "n the ehi%!es t" RTO there$"re* the dea!ers se!! the pr"du%t at the
pri%e !ist pr"ided 'y the %"#pany.
As per the instru%ti"n !aid d"wn 'y the %"#pany the dea!er has t"
underta)e the pr"#"ti"na! a%tiities eery #"nth in the $"r# "$ test ride
'anners* h"!din&s !ea$!ets. R"ad sh"ws "$ the ehi%!e &iin&
adertise#ent in !"%a! %a'!e T.V. adertise#ent in !"%a! newspaper et%.
$urther the %"#pany e+e%utie in his isit wi!! !"") a$ter whether any
pr"#"ti"na! strate&y is ad"pted 'y the dea!er "r n"t "ne %"py "$ the
pr"#"ti"na! strate&y has t" sent the %"#pany as pr""$ that eery #"nth
the dea!er #a)in& the pr"#"ti"na! strate&y $"r the H"nda ehi%!es.
,istribution mi:
The distri'uti"n aspe%t "$ the dea!er is ery si#p!e. The dea!er 5ust
needs t" p!a%e "n "rder t" the %"#pany thr"u&h ph"ne re&ardin& the
%"!"urs and the ,ui%)!y t" their re&i"na! sa!es representatie and the
dea!er has t" dep"sit the a#"unt we!! in adan%e 'e$"re p!a%in& "n
"rders. It the a#"unt is dep"sited in the %"#pany we!! in adan%e the
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dea!er &ets the de!iery "$ the ehi%!e within the days $"r the date when
the "rder has p!a%ed.
6.= Sales:
The dea!er se!!s the &""ds "n Cash 'asis and n" %redit $a%i!ity is
"$$ered. Further the dea!er has )ept the $a%i!ity "$ $inan%in& the !"an t"
pr"spe%t %ust"#er with the sh"wr""# wh" %an appr"a%h the# easi!y. As
the $ir# %arry "n de!iery "n %ash 'asis there wi!! 'e n" 'ad-de'ts and the
dea!er need n"t spend "r #a)e e+penses t"wards the %"!!e%ti"n "$ de'ts.
The dea!er )eeps is %"nstant t"u%h with his %ust"#ers t" #aintain a
&""d re!ati"nship 'etween the#.
Stoc8 maintenance:
The dea!er #aintains a #ini#u# st"%) "$ a!! the %"!"urs "$ the
ehi%!es t" the %ust"#er. S" that* i$ any %ust"#ers de#and $"r the
parti%u!ar %"!"ur the dea!er wi!! pr"ide it at ri&ht ti#e $"r the %ust"#ers.
S" he #aintains a!! %"!"urs "$ st"%) in adan%e.
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CH#)TER 7
CONU!ER #TTITUDE = CONU!ER 8EH#VIOUR
Introduction:
The Tea# C"nsu#er re$ers t" a pers"n wh" 'uys &""ds as
seri%es $"r his pers"na! as h"useh"!d use and n"t $"r sa!e.
C"nsu#er 'ehai"r is that 'ehai"r e+hi'ited 'y %"nsu#ers in
p!annin&* pur%hasin&* and usin& e%"n"#i% &""ds and seri%es $"r the
satis$a%ti"n "$ their wants.
7r"$. 7"u! G*1 and 7r"$ 1a!ter C.G de$ine %"nsu#er 'ehai"r is
the pr"%ess where'y indiidua!s de%ide what when where h"w and $r"#
wh"# t" pur%hase &""ds and seri%e.
2uyin& 'ehai"r is a pr"%ess where p"tentia! %ust"#ers are
su'5e%ted t" ari"us sti#u!i the %"nsu#er is re&arded as a 2!a%) '"+ as
we %ann"t see what is &"in& "n his #ind the resp"nds t" the esti#ate "n
inputs and #ay pur%hase s"#e pr"du%t "r seri%e "$ interest t" the
#ar)etin& #ana&e#ent.
The #"de! "$ 'uyers 'ehai"r is sti#u!ates resp"nse #"de!
resp"nse #ay 'e de%isi"n t" pur%hase "r n"t pur%hase.
3nder the system vie$ of buyer behavior $e have:
@ Inputs
@ 7r"%essin&
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=@ Outputs
8@ Feed'a%) !""p
Sin%e* the 'uyers 'ehai"r is the %"rner st"ne "$ the #ar)etin&
Strate&y* #ana&er sh"u!d 'e aware "$ di$$erent #"de!s "$ the"ries whi%h
deter#ine the 'uyer 'ehai"r.
The $"!!"win& are the i#p"rtant deter#inants "r #"de!s "$ %"nsu#er
'ehai"r.
@ E%"n"#i% #"da!
@ 7sy%h"!"&i%a! #"da!
=@ S"%i"-%u!tura! #"da!
8@ Or&ani(ati"na! #"da!
9@ G"ern#ent re&u!ati"n.
#he psychology of consumers to$ards t$o $heelers is
a@ Lu+uri"us
'@ C"st!y
%@ Inade,uate $und
d@ Ne%essary
The ne%essary "$ tw" whee!ers s%"res "er "ther p"ints. F"r the
dyna#i% s"%iety tw" whee!ers are n"t %"nsidered t" 'e a !u+ury.
F"r the 'ene$it "$ %"nsu#er wh" is n"t hain& ade,uate $und.
C"#panies hae pr"p"sed pur%hase s%he#es. 1ith the rapid &r"wth "$
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$inan%e %"#petitie aai!a'i!ity "$ $inan%e at a ery %"#petitie tea# has
p"pu!ar.
#ypes of customers:
The #ar)etin& #ana&er sh"u!d hae the )n"w!ed&e "$ ari"us
types "$ %ust"#ers 6 their attitudes "$ 'ehai"r and a'i!ity t" re%"&ni(e
and hand!e the#. A sa!es #an #ust 'e aware "$ a %ust"#ers are n"t !i)e
#en #"ney #inds. Ea%h %ust"#er has his "wn pers"na!ity and his
psy%h"!"&i%a! #a)e-up.
There is n" ready-#ade $"r#u!a t" des%ri'e the type "$ %ust"#ers.
H"weer the $"!!"win& are the i#p"rtant types "$ %ust"#ers.
@ I#pu!sie %ust"#ers
@ Si!ent %ust"#ers
=@ Ta!)atie %ust"#ers
8@ Ar&u#entatie %ust"#ers
9@ Ner"us %ust"#ers
>@ Snappish %ust"#ers
@ De!i'erate %ust"#ers
3@ 7ri%e #inded %ust"#ers
/@ Suspi%i"us %ust"#ers
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@ Industria! 'uyers
=@ Friend!y %ust"#ers
Conclusion:
In this %hapter %"nsu#er pre$ers t" 'uy 'est "$ tw" whee!er whi%h
are e%"n"#i%a! pe"p!e !i)e tw" whee!er* whi%h are $ue! e$$i%ient* whi%h
hae r"ad &rip* 'ri&ht !i&hts* sty!ish and %"#$"rta'!e* and a!s" %"nsu#er
pre$ers t" 'uy tw" whee!ers "$ a %"#pany where there is easy aai!a'i!ity
"$ spare parts and a$ter Sa!es Seri%es at a reas"na'!e pri%e and in ti#e.
Then* it is the uni%"rn whi%h satis$y re,uire#ent "$ the a'"e-y"u
$ee! the earth #"e under y"u with a $!i%) "$ the itse!$.
The s"und "$ thunder. A $!ash "$ !i&htin& and it:s &"ne that is
H"nda uni%"rn* the #"re p"wer$u! tw"-whee!ers in India.
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CH#)TER 5
D#T# #N#;&I #ND INTER)RET#TION
Resu!ts and $indin&s are a!s" %a!!ed as Ana!ysis and Interpretati"n.
This part "$ the rep"rt %"ntains an a!!"t#ent "$ ta'!es* %harts* &raphs* and
narratie "$ the resu!ts "$ the surey.
The ana!ysis identi$ies the ari"us $a%t"rs that p!ay a #a5"r r"!e in
deter#inin& why the resp"ndents &" $"r a parti%u!ar pr"du%t "n 'rand.
The ana!ysis has a!s" 'een #ade with re$eren%e t" $a%t"ry a$$e%tin&
'uyin& de%isi"ns the #u!tinati"na! $a%t"r t" &" $ar a parti%u!ar 'rand.
F"r s"#e "$ the ta'!es. Graphs are used t" interpret the $indin&s in a
'etter #anner.
The "'5e%t "$ surey was t" )n"w the #ar)etin& "$ H"nda uni%"rn
in Shi#"&a City %"nsu#er ana!ysis %"nsu#pti"n $a%t"r "r pur%hasin&
pattern and "ther re!ated aspe%ts.
The "%%upati"n* in%"#e "$ the resp"ndents is a!s" re%"rded in
"rder t" )n"w the %"rre!ati"n 'etween these $eatures.
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#able no.5: On the basis of Gender factor
#able 1o.5
"ender No o> respondents )ercenta2e
4a!e 90 00
Fe#a!e 0 0
Total 5/ 1//
ource* 9ield ur:e-
A!#"st "ut "$ 90 Resp"ndent were #a!e i.e.* 00 the Resp"ndent
wh" were #a!e are en&a&ed in their "wn 'usiness* pr"$essi"n and a!s"
students.
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#able no.2: #he marital status of the respondents is presented in
!arital tatus No o> Respondents )ercenta2e
4arried > =
3
Total 5/ 1//?
ource* 9ield ur:e-
The a'"e ta'!e * Sh"ws that >3 resp"ndents are un#arried and =
"$ resp"ndents are #arried.
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#able no.?: #he age groups of the respondents
#2e 2roup No o> Respondents )ercenta2e
2e!"w 0 8 3
0 t" =0 > 9
A'"e =0 0 0
Total 5/ 1//?
ource* 9ield ur:e-
A'"ut 3 "$ the Resp"ndents are in the a&e &r"up "$ 2e!"w 0* 9
"$ the Resp"ndents are in the a&e &r"up "$ 0 t" =0* 0 "$ the
resp"ndents are in the a&e &r"up "$ a'"e =0.
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#able no.6: ducational ualifications of the respondents.
Educational
@uali>ications
No o> Respondents )ercenta2e
S.S.L.C 8 3
7
Graduate =0 >0
7"st Graduate 8 3
Other 8 3
Total 5/ 1//
ources* 9ield ur:e-
#nal-sis*Out "$ the 90 resp"ndents 3 2e!"n&s t" SSLC. 3*
> 'e!"n&s 70 2e!"n&s t" Graduate* 3 2e!"n&s t" 7"st
&raduate and a!s" 3 'e!"n&s t" "thers.
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#able no.@: O%%upati"n "$ resp"ndents is presented
Occupation No o> Respondents )ercenta2e
7r"$essi"na! >
2usiness 3 >
G"ern#ent Seri%e 8 3
Student > 9
Others >
Total 5/ 1//?
ource* 9ield ur:e-
Out "$ 90 Resp"ndents* Resp"ndent hain& the "%%upati"n !i)e
pr"$essi"na!* > Resp"ndent hain& the "%%upati"n !i)e 'usiness 3
Resp"ndent hain& the "%%upati"n !i)e G"ern#ent seri%e* 9 "$
resp"ndents hain& "%%upati"n !i)e students "n!y resp"ndents
hain& the "%%upati"n !i)e "ther "%%upati"n.
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#able no.A: Income of the Respondents on onthly 0asis.
Income Rs No o> Respondents )ercenta2e
Less than 0*000 0 80
0*000-9*000 8
9*000-0*000 0 0
0*000 a'"e 3 >
Total 5/ 1//?
ource* 9ield ur:e-
#nal-sis*Out "$ the 80 Resp"ndents 'e!"n&s t" in%"#e &r"up !ess
Rs. 0*000 per #"nth* 8 2e!"n&s t" Rs 0*000 -9*000 per #"nth. 0
'e!"n&s t" Rs. 9*000 0*000 per #"nth. ; > 2e!"n&s t" 0*000 ;
a'"e.
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#able no.=: #he factors motivated to the respondents to buy the
%onda unicorn
9actors No o> Respondents )ercenta2e
7ri%e 8 3
Adertise#ent 3 >
4i!ea&e 3 >
ua!ity 8 83
Others >
Total 5/ 1//?
ource* 9ield ur:e-
The a'"e ta'!e sh"ws resp"ndents are #"tiated t" 'uy H"nda
uni%"rn 'y whi%h $a%t"rs 3 "$ the resp"ndent are #"tiated t" 'y the
pri%e. > "$ the resp"ndents are #"tiated 'y the "$ the resp"ndents are
#"tiated 'y the Adertise#ent > "$ the resp"ndents are #"tiated 'y
the #i!ea&e 83 "$ the resp"ndents are #"tiated 'y the ,ua!ity. "$
the resp"ndents are #"tiated 'y the "ther.
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#able no.D: #he Respondents opinion about the pic8 up of %onda
unicorn
!ic8 up no. of
RespondentBs percentage
Out "$ 90 Resp"ndents 80 "$
Resp"ndents su&&ested that the pi%)up "$ H"nda uni%"rn is &""d 3 "$
Resp"ndents su&&ested that the pi%) up "$ H"nda uni%"rn is Aera&e
"$ Resp"ndents su&&ested that the pi%) up "$ H"nda uni%"rn is 'ad. 0
"$ Resp"ndents su&&ested that the pi%) up "$ H"nda uni%"rn is
E+%e!!ent.
4% ales er:ices Table sho,in2 the respondents opinion to the dealer
#>ter ales er:ice No o> Respondents )ercenta2e
G""d =3 >
2ad 8
Total 5/ 1//?
ource* 9ield ur:e-
KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR
Good 67E>
*verage 2DE>
0ad 52E>
cellen
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Out "$ 90 resp"nds > "$ resp"ndents su&&ested that the seri%e
"$ sa!e 'y the dea!er is &""d. 8 "$ resp"ndent su&&ested the seri%es
sa!es 'y the dea!ers are 'ad.
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CH#)TER 0
U!!ER& O9 9INDIN"A U""ETION #ND
CONC;UION%
+indings
. In this rep"rt a!! resp"ndents are #a!e.
. 4a5"rity "$ the resp"ndents are
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Suggestions:
. The pri%e "$ H"nda uni%"rn is ery hi&h when %"#pared t"
%"#petiti"n. The %"#pany has wi!! esta'!ished %an pr"ide s"#e
&i$ts and dis%"unts t" the %ust"#ers.
. The dea!er is a!s" re,uired t" pr"ide dis%"unt "n %ash pur%hase.
=. The %"#pany a!s" tries t" &ie %ertain "$$ers t" the dea!er s" as
i#pr"e his e$$i%ien%y in the se!!in& the H"nda pr"du%ts whi%h
"ther %"#pany a!s" &ie t" their dea!er.
8. As te!eisi"n as the %"##"n #edia $"r adertisin& $re,uent
adertise#ent #ust 'e sh"wn in !"%a! %ity %a'!e.
9. As the dea!er has arran&ed the ne"n 'u!'s $"r adertisin& in the
sh"wr""# in the sa#e way.
>. The %"#pany sh"u!d pr"ide the warranty $"r s"#e parts !i)e
%!ut%h p!ates #ar).
. The dea!er is pr"#"ti"na! strate&y sh"u!d pr"ide test rides in
%"!!e&es and a$ter s"#e spe%ia! &i$ts !i)e diaries pens* 'a&s et%.
3. The dea!er is re,uired t" #aintain a!! %"!"rs "$ H"nda uni%"rn at a!!
ti#e ; it is aai!a'!e t" %ust"#er at ri&ht hi#.
/. Gie #"re adertise#ent in Shi#"&a City.
KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR
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Suggest to$ards product:
@ New a&e sty!in& $"r a stunnin& !"").
@ The new H"nda uni%"rn e+hi'its internati"na! sty!in& at its 'est. A
part $r"# a %!assy d"u'!e tai! !a#p and #as%u!ine $ue! tan).
=@ 4"n" suspensi"ns $"r 'etter sta'i!ity and %"#$"rt.
8@ 2"dy &ettin& &raphi%s and Sp"rty a!"n& whee!s.
KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR
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Conclusion:
A ariety "$ tw" whee!ers hae entered int" the tw" whee!er
#ar)et. This has in%reased the %"#petiti"n 2e%ause "$ %"#petiti"n Sa!es
"$ tw" whee!ers #i&ht hae de%reased. There$"re* the H"nda C"#pany
has t" )eep in #id the !atest %"#petiti"n preai!in& in the #ar)et whi!e
$i+in& the pri%e "$ its tw" whee!ers parti%u!ar!y H"nda uni%"rn.
2e%ause "$ H"nda 'e!iees in e+%e!!en%e in the te%hn"!"&y it has
a%hieed #"re than "ne #i!!i"n %ust"#er satis$a%ti"n within part "$ the
years $r"# its !aun%h N" "ther India tw" whee!er %"#pany has a%hieed
its pr"&ress within sh"rt peri"d.
As per the #ar)et resear%h %arried "ut 'y H"nda C"#pany it is
$"und the# it is the nu#'er "ne %"#pany in tw" whee!er seent. 2y
%"nsiderin& a!! the $indin&s "$ is h"pe that the %"#pany ; dea!er wi!!
sin& a sweet s"n& "$ pr"$it:s in $uture years.
KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR
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@UETIONN#IRE
Respe%ted Sir J 4ada#*
I a# NOAL DSOerence to ona
Honda himo2a I re,uest y"u t" $i!! the $"!!"win& ,uesti"ns and d" the need$u!. The
in$"r#ati"n pr"ided 'y y"u wi!! 'e used stri%t!y $"r a%ade#i% purp"ses.
Than)in& y"u*
"urs sin%ere!y*
&1O*" ,SO3F*'
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a. 4a!e Q '. Fe#a!e Q
8. 4arita! status?
a. 4arried Q '.
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. I$ H"nda
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76/77
3 .D" y"u hae any %"#p!aint re&ardin& uni%"rn
a. es Q '. N" Q
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a. Has &""d resa!e a!ue Q
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Than)in& "u
7!a%e? Signature of the Respondent
Date?
ours Sincerely
KODACHADRI GOVT. FIRST GRADE COLLEGE HOSANAGAR
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Bibliography
ar8eting anagement 4 C.1. Sonta88i
!g. 1o. 5 4 226
1e$s papers 4 )ijay #imes
Company ( !roduct !rofile #hough internet 9
$$$.honda2$heelers india.com
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