holistic marketing concept of infosys

HOLISTIC MARKETING

Holistic marketing concept is based on development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that "everything matters" with marketing and that a broad, integrated perspective is necessary to attain the best solutions.

components of holistic marketing

HOLISTIC MARKETING CONCEPT OF INFOSYS

ABOUT THE COMPANY

Infosys Technologies Ltd is an information technology(IT) Services. Company founded in Pune, (India) in1981 by N. R. Narayana Murthy and six of his colleagues. It operates nine development centres in India and has over 30 offices worldwide. Infosys is India second largest outsourcing company with more than $4 billion in annual sales. It provides software development and engineering through a network of development centres in Asia, Europe, and North America.

STRATEGIC VISION

• "ALWAYS BELIEVE IN DOINGUNUSUAL STUFF, AND THEREBY BE INA POSITION TO SECURE OUR FUTURE AND GROWTH".

HOLISTIC MARKETING

The holistic marketing concept is based on the development, design,

And implementation of marketing programs.

COMPONENTS

Internal Marketing of Infosys

• Stressing Teamwork • Competing for Talent• Offering a Vision • Training Employees• Empowerment • Knowing Employees Needs• Rewarding Performance

INTEGRATED MARKETING OF INFOSYS

• The services offered by Infosys are :- IT Services-

They create IT-enabled business solutions for their clients by leveraging their domain and business expertise along with a complete range of services.

Engineering Services- They provide engineering services to improve product operations.

Consulting Services - Consulting services ensure that you become stronger, more competitive

and capable of managing global business. BPO Services -

Infosys BPO combines domain expertise, process skills and technology to deliver world-class process outsourcing.

Products :-

Finacle -

It is their Universal Banking Solution addressing the core banking, e- banking, Islamic banking, treasury, wealth management, and CRM requirements of retail, corporate and global banks

Infosys Active Desk-

It is a comprehensive optimization solution for Customer Service Representatives enabling them to manage customer calls efficiently,

enhance customer experience, increase revenue per customer through cross-selling, and track their own performance as well. Infosys iPrower -

Infosys mConnect-

Infosys Unified Communications and Collaboration (UC)

PERFORMANCE MARKETING OF INFOSYS

• It has been rated the Best Outsourcing Partner for the third consecutive year by the readers of Waters magazine in its annual survey on best service providers to banking and capital markets firms.

• Infosys BPO also earned the highest rating, Level 5 for the e-Sourcing

Capability Model (eSCM-SP: v2.0) from Carnegie Mellon University's IT Services Qualification Center.

• Reputation Institutes Global Reputation Pulse 2009 ranked Infosys

among the worlds top 50 most respected companies.

RELATIONSHIP MARKETING OF INFOSYS COUS TOMERS

•AEROSPACE AND DEFENCE. •AIRLINES. •BANKING AND CAPITAL MARKETS. •COMMUNICATON SERVICES. •COUSTOMER PACKAGED GOODS. •EDUCATION. •ENERGY. •HEALTHCARE. •RETAIL. •MANUFACTURING. •HOSPITALITY AND LEISURE. •PUBLISHING. e.t.c

PARTNERS & CHANNELS OF INFOSYS:-

ATG – ATG provides the most advanced commerce software and services to power

the growth of more than 1,200 of the world's top brands. Offering the industry's leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience ATG is uniquely capable of powering the most innovative and successful commerce experiences.

JIVE SOFTWARE - Jive Social Business Software (SBS),Is driving the biggest change to business practices in decades. Jive SBS takes all the great things people love about social networking software, collaboration software, and community software; and makes those work for business. Jive is number one in Social Business Software.

Holistic Marketing - Benefits

• Helping achieve focus & direction• Keeping customers happy & satisfied• Attracting new business• Professional company literature• Professional image• Differentiating from competitors• Growing awareness of your business• Creating the right environment for success• Motivational support