hilary ellen martin - portfolio

+61 404 168 989hilary.e.m@gmail.comhilaryellenmartin.com

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Biker jacket with hand woven panels and patterned pencil skirt, 2015

Raglan sleeve, reverse lapel, wool coat, 2015

Corporate stationery and promotional material for House of Uniforms

I worked at House of Uniforms from May 2014 until January 2016. The following few pages are a snapshot of the varied tasks I took on as Graphic Designer and Production Assistant.

Custom made uniform concepts for Grace Funerals, a client of House of Uniforms

Custom made uniform concepts for a Sydney based rock’n’roll themed diner, a client of House of Uniforms

Left: Custom made suiting for Golf Australia, a client of House of Uniforms. I was in charge of patternmaking, sampling and constructing the garments for this project

Above: Swing Tags and Woven Labels for Bourne Crisp, House of Uniforms’ corporate wear label, due to be launched in May 2016

Dye sublimated repeat print for Bourne Crisp scarf

Dye sublimated placement print for Bourne Crisp dress

Corporate dress for Bourne Crisp, with dye sublimated sleeve print. My design philosophy is to create simple garments that maintain a point of difference and tailored fit. Including facings, this dress has a total of three pieces and is economical to produce, in terms of both time and fabric.

One Piece Raglan Sleeve

One Piece Body

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Kimono sleeve, reverse lapel, tartan coat, 2015

Chevron Vest, 2014

Tartan Skirt and Jacket, 2014

Spots Jumpsuit, a single pattern piece garment, 2013<

The front, back, facings and details are all constructed from a single piece of fabric, no sewing two separate pieces together.

Swingtags for HEM

I started HEM in 2012 after graduating from Massey University, New Zealand. Garments and accessories were sold at Design Cartel, a boutique in Wellington Central exclusively stocking local designers. HEM also had a regular stall at the Wellington Underground Markets (pictured right).

Grey Matter, 2012 Capsule Collection

Wellington Fashion Week Young Designer Awards, 2012

2011 Graduate Collection

The Struggle

Since the establishment of their partnership in 1998, Adidas and the New Zealand Rugby Union have re-created the All Blacks as a marketable brand. The elevation of a rugby jersey to a recognizable patriotic symbol shows the influence marketing can have on a piece of clothing– or perhaps an entire collection of clothing.

In a recent interview with Style.com, Alexander Wang states, “I’ve always liked to take something very dressy and bring it down, [take] something very, very casual and elevate it.” Taking cues from Wang’s design aesthetic, I will produce a contemporary, wearable, trans-seasonal womenswear collection that communicates a distinctive rugby theme. I will create my own brand, appropriate and re-design All Blacks imagery and employ marketing techniques to generate a tongue-in-cheek advertising campaign that encapsulates the same sense of excess, spectacle, obsession and celebrity as New Zealand rugby.

While I am not the biggest fan of the sport, I am intrigued by its impact on New Zealand society. Exploring the commodification of rugby and turning it into a body of work is my contradictory way of joining the fandom that surrounds rugby in the lead up to the world cup this September.

Screen Printed Textile Design for 2011 Graduate Collection, The Struggle

CADs for 2011 Graduate Collection, The Struggle

Illustration for 2011 Graduate Collection, The Struggle

Collectable trading cards for 2011 graduate collection, The Struggle

+61 404 168 989hilary.e.m@gmail.comhilaryellenmartin.com

Design Portfolio | Contact