he said what?

He Said What?

Kurt KoopmannGCHD – Public Information Officer

In a Land and Time Far Away

Drinking Water Threat

Fun with Tularemia

• Enthusiasm grows• Expect the unexpected• Coordinate message

with all involved

BioWatch

Trouble In The Gulf

H1N1 – Build it and They Will Come

Multiple Media Interviews

KPRC Channel 2 Houston

KXLN Univision Houston

Momma always said, “babies and hurricanes, they come at night.”

President Bush

Media, Media and More Media

Multiple News Conferences

A Sticky Situation

Press Conference at County Courthouse

Oil Spill Media Coverage

Rudy Guillani

• “Leaders must find a balance between speed and deliberation…The need for quick decisions…is strongest in times of crisis. People are afraid and uncertain, and need to feel someone is in charge.”

Have a Plan

Crisis Message Qualities

• Simple

Crisis Message Qualities

• Simple• Timely

Crisis Message Qualities

• Simple• Timely• Accurate

Crisis Message Qualities

• Simple• Timely• Accurate• Relevant

Crisis Message Qualities

• Simple• Timely• Accurate• Relevant• Credible

Crisis Message Qualities

• Simple• Timely• Accurate• Relevant• Credible• Consistent

Plan to Prevent This!