hartley-stone presentation

Hartley-StoneJuly 2015

Why our experience fits

Track record based on B2B marketing of high-level IT products and services

Turning complex, technical product specs into compelling sales rationale

End user and reseller sales motivation Deep understanding of the IT channel

Outsourced agency for Westcoast UK’s 2nd largest distributor of IT software and

hardware T/O over £1.5 billion Challenge to create and manage up to 5 e-

Shots per day, 5 web banners per week, 20 direct mailers per month, advertising and more.

Solution was to build & manage workflow portal.

Creation of a workflow portal

What we do for WestcoastBranded and bespoke campaigns

What we do for WestcoastHP bid platform, promotion and dynamic eCommerce interface. Winner of CRN best Distributor campaign 2014

Why our experience fits - Security

Managing international-reach marketing campaigns

Maintaining brand identity Engaging end users and resellers Understanding the drivers

Breadth of experience

Breadth of experience

Why our experience fits - Softcat

Campaign portals Public sector competency Bespoke business drivers

Softcat

Shoot for the Cloud; Govt. Cloud portal

Shape The Future FE campaign

Education microsite for BETT

SoftcatInteractiveengagement portal

SoftcatFull campaign;including eCards,portal, posters, postcards

Dynamic client engagement

Softcat Campaign Portal

Working together

We work to understand your marketing objectives and to give you a complete understanding of how we can help you achieve those objectives in the most cost effective way.

The value we bring:

A complete customer-facing team at your disposal A proven dynamic delivery and reporting structure Over 60 years B2B marketing expertise Strong track record in conceiving, developing and

delivering marketing and promotional programmes worldwide and locally

Quantifiable success