harnessing your potential

Queen Schmooze

Harnessing Your Potential

Taking Advantage of Hidden Job Markets

Michelle J. IsemanSeptember 2010

Queen Schmooze

September 2010

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Agenda• Introduction• Job Market• Tools• Online Profile• Leveraging• Networking• Social Media• Tracking• Sources• Questions• Conclusion

Queen Schmooze

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Introduction

• Who are you?

• Bio on Queen Schmooze– Communications – 30 years

– Various industries – banking, property mgmt,

non-profit, human resources

– Activism – political, social, community, job retraining & retention, career coaching

– Re-Positioning Strategist, Personal Branding/Profiling & Career Coach: When You Want to STAND OUT in a Crowd

– Facilitator – connecting ideas for people

– Help for job seekers, career changers, recruiters, & entrepreneurs

– Michelle J. Iseman – mischa@queenschmooze.com

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Job Market• Traditional media

– newspapers, bulletin boards,

job magazines, employment

agencies, etc.

• Internet media – online job boards, company

websites, online aggregator newsletters, etc.

• Web 2.0 – social media sites, instant alerts, discussion

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Hidden Job Market• Job Market components

– networking, help-wanted ads, employment agencies, & marketing yourself

• Help-wanted ads & employment agencies

– Visible portion of market 20%

• Networking & marketing yourself "hidden job market“

– Job seeker initiates contact with potential employers – 80% of the market

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Tools• Have a Job Strategy – MARKET YOURSELF• Social Media – Web 2.0

– Top 3 tools: Facebook, LinkedIn, Twitter

• Groups, Experts, Discussions, Jobs, etc.

• Online Job Alerts – Monster, Workopolis, Charity Village, etc.

• Register for jobs in your field to be sent via email

• Blogs, Company websites, Career Event websites http://www.canadiancareers.com/jobboards.html– Register to receive updates on a regular basis

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Online Profile• SEO – Search Engine Optimization• Google yourself

– Your name, your brand, your job

• Key words & Meta tags• Recommendations• Use social media proactively

– Always maintain a professional presence because it can be found even if erased

– Make sure you can be found

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Leveraging• Make comments on Facebook, LinkedIn &

Twitter - get noticed• Ask questions• Build your reputation & brand• Confer on projects• Offer your expertise to help others• Use your SHYNESS to your advantage • SMILE at all times

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Networking• Seek out professional orgs• Join immigrant support groups• Do it everywhere, all the time• Practice networking• Talk to everyone you know • Use good social skills• Know when to speak• LISTEN attentively to potential mentors• Attend seminars, workshops, webinars, presentations

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Facebook• Create a profile with your desired job in it• Find new connections

& opportunities• Follow sourcers,

recruiters, HR pros, job groups, talent scouts

• Advertize your skills

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LinkedIn

LinkedIn– Clear summary of your brand– Join groups & discussions– Look in groups for job postings– Ask & answer questions in groups– Answer questions in the

Experts section– Research companies & people

in companies– Make connections outside your

comfort zone

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TwitterTwitter• Mirco-blogging – instant messages• Create a compelling profile• Follow people who can help• @TweetMyResume• Follow job boards, recruiters, HR pros, etc. (HRMargo, Recruiting Animal…)• Join Twitter Chats

– #jobhuntchat, #hfchat, #careersuccess, #HireFriday, #HFCanada, etc.

• Make comments & Re-Tweet• Advertize your skills & accomplishments• Recruiters love to use Twitter to find candidates

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Tracking

• Jibber Jobber

– job tracking CRM

• Keep all information in a very organized format

• Don’t expect a job offer to follow an interview

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Sources• LinkedIn

– http://www.chrisbrogan.com/use-linkedin-effectively/

• Twitter– WeFollow: http://wefollow.com/ – GeoFollow: http://geofollow.com/ – Just Tweet It: http://justtweetit.com/ – TwitR: http://twitr.org/ – twtBiz:http: //twtbiz.com/ – Twello: http://www.twellow.com/ – Twibs: http://www.twibs.com/ – Tweet Find: http://www.tweetfind.com/ – Tweeter Tags: http://www.tweetertags.com/ – TweetWorks: http://www.tweetworks.com/

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Questions• What is your next step?

• Do you have a plan?

• Do you know where to search & how to track your success?

• ????

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Conclusion

• Thank you• Contact me:

– Website: http://queenschmooze.com– Email: mischa@queenschmooze.com– Phone: 613-355-6378– LinkedIn: http://ca.linkedin.com/in/michellejiseman– Twitter: http://www.twitter.com/QueenSchmooze– Facebook:

http://www.facebook.com/QueenSchmooze– Ask questions, book a consultation, ask for help

Hidden Job Market©