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HARNESSING THE POWER OF SOCIAL MEDIA IN THE FIRE SERVICE
Martha Murphy, Office of the Fire Marshal
OAFC Conference April 30, 2011
What is Social Media?
What’s The Point?
The Point is …
Connecting Sharing
Participating
What do these mean?
Facebook & LinkedIn
Manage events Posts
Photos Links News, articles
Professional profile
Resume Work connections
Online rolodex Career builder Networking
Facebook LinkedIn
FriendsFansLikes
Messaging service known as microblogging …Communicate in 140 characters or less
Promotions, events Most importantly
Start a conversation … what are you doing? Create a voice – be an expert Gain followers
Blogs
User-centered website Prove yourself expert in your
field Post video, podcasts, photos Feed to twitter Subscribe via RSS Find Blogs – Google Blog Search
Blogger and WordPress
YouTube & Flickr
Post user-generated videos
Mainstream media
Public relations Enhances Blog,
Twitter feed
Profile Friends Groups
(firefighter) Stream to website Share photos
Event Photos
YouTube – Videos Flickr - Photos
RSS & Podcasts
Really Simple Syndication
No need to check for site updates
Subscribe to many sites
Syndicate to Blog, Twitter, Facebook
Digital media files – audio or video
Subscribe to podcasts via RSS
Listen/view on computer or MP3 player
RSS Feeds Podcasts
Tools Used by Fire Service
Fire departments, Fire associations, Government
Community outreach Emergency preparedness News, events, fundraisers Recruitment
NFPA, FEMA, Brampton, Burlington, Toronto, Niagara Falls, Belleville
Examples of Facebook
NFPA
Brampton Fire
Short posts 140 characters Fire Department – emergency response, fire
incidents, public safety messages, promo events
Citizens – emergency, disaster, fire, community Searchtwitter.com – search on hashtags Re-tweeting Tweetdeck Twitterfeed Twitpic
Examples of Twitter
YouTube
Post fire department content – PSA’s, safety messages, recruiting, events
View videos by media, citizens on a local incident
Search channels – Barrie Fire, NFPA, FEMA
Search “your town” + fire .. Citizens may have taken video
Add to official website, blog, Facebook
Examples of YouTube
Barrie Fire Channel
FEMA Channel
RSS
“Subscribing” to content via RSS
Fire Dept. can add RSS link to official website, Blog, Twitter, Facebook, YouTube …
Podcasts – NFPA, FEMA, FireChief, Firehouse Syndicated via RSS Content “pushed to you”
Podcast
Sites to Subscribe via RSS
Share Link
http://www.getprepared.gc.ca/
Share Link
Layers of Presence & Accessibility
Belleville Fire & Emergency Services Website
Facebook Logo
Layers of Presence & Accessibility
Layers of Presence & Accessibility
Considerations with these tools …
Evaluate your message
What are you trying to accomplish?
What message are you conveying?
Who will maintain information?
How will you measure success?
Choose tool to match message!
Keys to Consider
Keys Points …
Guidelines, Permissions, Policies
Promotion
Risks / Barriers of Use
Leap of Faith … Just Try It !
Social Media Assignment
1. SearchTwitter http://search.twitter.com/ use #tags – #tsunami ,#leafs , #yourcity (#Petrolia)
2. Facebook – set up an account www.facebook.com … be a friend to Brampton, Burlington, Niagara, Belleville Fire, NFPA, FEMA …follow their posts …comment back!
3. YouTube – search for fires in your community – what are citizens posting? Check out channels – CTV, Barrie Fire, NFPA
Resources
Add to Your Social Media Network:
Barrie Fire
Belleville Fire
Brampton Fire
Burlington Fire
Niagara Falls
Toronto Fire
Fire Chat – OFM Social Media links http://www.ofm.gov.on.ca/en/Library/fire%20news/Social%20Media.asp
Social Media & Fire Service Part I-III Ontario Fire Service Messenger by Martha Murphy
Sticks & Stones by Larry Weber Brampton Fire - Phillip Shuster
www.brampton.ca
Charlotte Fire Dept –Mark Basnight http://markbasnightcfdpio.blogspot.com/
Thank You … Questions?
martha.murphy@wst.gov.on.ca
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