gvsu ama presentation
Post on 06-Aug-2015
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American Marketing Association
Lakers to Leaders: Marketing your Nonprofit Organization
My Career in the Non Profit Community
• College education• My first job• Consulting firm
NPO Employment
• Begin planning early• Create a resume’ • Internships• Network• Learn useful skills• Creative job hunting• Prepare to start at the bottom
“It’s not who you know, but who knows you.”
-- Bing Goei, CEO Eastern Floral
Tools to Market Your Nonprofit on a Shoestring Budget
• Social Networks (facebook, twitter, guidestar, network for good)
• Care2’s Petition Site (free petition)
• Google Grants ($10K in-kind grants for their AdWords program)
• YouTube Nonprofit Program (branding & promotion)
• Katya’s Nonprofit Marketing Blog (nonprofitmarketingblog.com)
• WMPRSA Pitch Parties• Be the “Expert”• Create Alliances• Networking
Contact Information
Jennifer.Phillips.Wilson
GrandDevelopment
JenniferPhillipsWilson1
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