gruma presentation 2
Post on 23-Mar-2016
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Profile of the Company
is a global food company, proudly Mexican, a world leader in the production of corn flour and tortillas, as well as a major player in the category of wheat flour and products thereof as flat breads or flatbreads and other staples. GRUMA has a significant presence in 105 Countries through its global brands. GRUMA has more 60 years experience, has over 20,000 employees and 94 plants in America, Europe, Asia and Oceania. In 2010 GRUMA had net sales of 3,2 billion US dollars
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GRUMA Worldwide Presence
MEXICO
USA EUROPE
ASIA
VENEZUELA
OCEANIA
CENTRAL AMERICA
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1949 50’s 60’s 70’s 80’s 90’s
Gruma, a Mexican history of
worldwide success
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1949 50’s 60’s 70’s 80’s 90’s
Gruma was born in May 1949 in Cerralvo, Nuevo León, with the first plant producing nixtamalized corn
flour in the world
In this way the problem of the preservation of nixtamal masa for making tortillas, the main staple of
the Mexican people was solved.
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1949 50’s 60’s 70’s 80’s 90’s
Decade in which the process of nixtamalized flour production is refined, creating MASECA brand.
The second plant is built in Acaponeta Nayarit.
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1949 50’s 60’s 70’s 80’s 90’s
Decade of nationwide expansion with openings in different regions of
Mexico.
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1949 50’s 60’s 70’s 80’s 90’s
In the middle of the decade, Gruma reaches the U.S.A. and acquires
Mission Foods’ plant in California, which is currently the No. 1 brand
worldwide.
Gruma internationalization begins, and under request of the
Government of Costa Rica, Gruma enters the corn flour market in that
nation.
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1949 50’s 60’s 70’s 80’s 90’s
Gruma acquires 10 plants in the United States, where it builts its first corn flour mill, giving birth to Azteca
Milling.
In the same Country, Gruma acquires
Guerrero, a brand loved by Mexicans.
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1949 50’s 60’s 70’s 80’s 90’s
In 1994 Gruma makes initial public shares
offer within the Mexican Stock
Exchange.
Gruma strengthens its presence in Central
America and expands its operations in
Guatemala, Nicaragua, Honduras, El Salvador
and Venezuela.
In 1998, Gruma joins in the New York Stock
Exchange with GMK.
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2000 2004 2006 2007 2008
Gruma opens its first plant of tortillas on the European continent,
in Coventry, England, conquering the English palate with its famous
wraps.
2010
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2000 2004 2006 2007 2008
Gruma acquires a corn flour mill in Italy and a tortilla plant in Holland.
2010
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2000 2004 2006 2007 2008
During the same year it began operations in China, becoming the
Mexican company with more investment in this
country.
Gruma acquires Pride Valley Foods in Seaham, England, starting its
conquest of the category of flatbreads.
Gruma also expands its presence in Oceania
through the acquisition of Rositas.
2010
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2000 2004 2006 2007 2008
To strengthen its presence in Asia, Gruma acquired
a plant in Malaysia which is specialized in
flatbreads.
2010
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2000 2004 2006 2007 2008 2010
Launch of the Mission flatbreads of The World in Australia and Europe.
The Panorama City plant is inaugurated in the USA with high specifications of sustainability, energy and water savings.
The Ukrainian plant is acquired.
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