growing your ugc through post purchase emails

PowerReviews, Inc. 1

Growing Your UGC Through Post Purchase Emails

PowerReviews, Inc.

Ask Questions• #PowerReviews

• Post them in the questions panel on the right of your screen.

• You will receive a link to the recorded webinar.

2

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Speaker

Arit CummingsClient Success Director at PowerReviews

Arit has a background in client success in the online space. She’s currently responsible for the success of PowerReviews clients, taking a consultative approach to relationship management. Arit loves to travel internationally, explore new languages, read, and spend time with her English bulldog, Deniro.

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Agenda

Benchmarks

Best Practices: Post Purchase EmailsContent

Design

Mobile

Timing

Incentives

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70% of reviews are

collected via the post purchase

email

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Review Collection Process

Consumer makes a purchase

The review goes through moderation

Consumer receives an email asking them to

write a review

Review is displayed on your site

PowerReviews, Inc Confidential

Benchmarks

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BenchmarksPost Purchase Email

Emails Sent To Reviews Written Open Rate

Benchmark Average 3.6% 37%

Benchmark Top 10% 7.7% 50%

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Content

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DO:

● Craft concise and personalized messaging

● Always use the customer’s name

● Play on your brand when messaging the customer

● Keep the subject line under 55 characters

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DON’T:

● Use too many words

● Include other marketing or sales calls to action

● Use a long subject line that will get truncated

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Design

Design

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DO:

● Keep it simple

● Single column 16pt to 18pt font

● Make the write a review action stand out

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DON’T:

● Forget to include the image and link to the product

● Use a too big or too small font

● Make the ‘write a review’ action hard to find

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Mobile

Mobile

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DO: Make it Mobile Friendly

> 50% of emails being

opened on a mobile device

> 50% of emails being

opened on a mobile device

● Mobile review collection rates increased 5% to 20% when customers implemented a mobile-friendly post purchase email

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DO: Use a Pre-Fill Write a Review Form

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Timing

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Timing

WED SAT

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Timing

Product Type How long should you wait to send the email?

Hard Goods 21 days

Soft Goods 14 days

Perishables 14 days

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Incentives

PowerReviews, Inc. Confidential

55% of consumers said they need motivation to write reviews

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DO:

● Use a sweepstakes -- like the PowerReviews $1,000 sweepstakes -- to incent customers

● Use your existing loyalty or rewards program

● Create offer codes for free shipping or discounts

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DON’T:

● Forget to make the sweepstakes prominent

● Offer more than one promotion in the same email

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Double Your Collection Rate

70% of reviews are collected via the post

purchase email

> 50% of emails being opened on a mobile

device

55% of consumers said they need motivation to

write reviews

PowerReviews, Inc.

Ask Questions• #PowerReviews

• Post them in the questions panel on the right of your screen.

• You will receive a link to the recorded webinar.

26

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Questions?

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Thank you.

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