growing the curvy way recruitment international event 12 th june 2013
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Growing The Curvy Way
Recruitment International Event
12th June 2013
What’s Coming Up?
Who are we & what do we do Our journey The 6 concrete pillars to growing The Curvy Way
1. Culture2. Brand identity3. Customer is KING4. Flexing the business model5. Dare to be different6. Funding
Jeanette Ramsden
Della Wolfe
Lyndsey Simpson
The Curve Co-Owners
Some of the Curvy team…
The Journey
The Curve Group began life as Curve Recruiting Ltd in 2004. From 2004 through to 2007, the focus was purely on permanent search and selection of senior roles ranging in salary from £70-150,000 with a significant proportion of roles being retained fees
As the business grew, there was client-led demand to help the candidates that we placed then hire the teams in underneath them. Moved into contingent recruitment and re-named both businesses Curve Search (for the senior hires) and Curve Recruiting for hires ranging from £40-80,000
In Sep 2008, the recession hit with force and at that time, our 3 major Banking customers cancelled all recruitment and put in place 12-18 month external recruitment freezes
In Oct 2008 we undertook a major review of our business and made some strategic decisions that shaped the business today:
Over 60% of our revenue came from 3 major customers so we pro-actively looked to extend our sector coverage and customer mix
We decided to invest and build Curve Outplacement
We built this business from scratch, invested in the IT, built a website for it and launched it on 1st January 2009, by 10th January, we had our first customer – Pizza Hut
2004
2008
2007
2009
The Journey Continued… In 2010, we built a 4th business – Curve Outsourcing (Now Curve RPO). This provided
Recruitment Process Outsourcing (RPO) and HR Outsourcing (HRO) solutions to corporates in the form of 2 or 3 year full outsource agreements
June 2010 – we re-brand to The Curve Group, bring all of our websites and external marketing into 1 site and create a new brand identity with a focussed 2 year PR & Marketing plan to maximise on the investment.
Bounced back immediately from the previous year to record a 130% growth in income and returned to higher than pre-recession levels
Withdrew HRO offering to focus on RPO
Embarked on another client-led expansion into contractor recruitment. Built and launched Curve Contractors
June 2013 – re-brand to include 5 businesses, new “responsive” website to go live on Wed 26th June
Currently tracking at 165% yr on yr growth
2010
2011
2012
2013
Concrete Pillars
1) Culture
“The Curvy Way”
So What is The Curvy Way?
Its how we think and how we behave Its what we hire our people based upon It encapsulates our corporate culture It empowers our team to Be Different – Be Curvy It brings to life our 6 core values every day:
1. Passionate2. Trusted3. Results-Orientated4. Added Value/Insight5. Business Savvy6. Friendly
2) Brand
Create a Consistent Brand Experience
Ensure Words & Images are Aligned
3) Customer is KING
Customer is KING
Customer
Candidates & Clients are the same!
Always do what you say you will
Understand their world & priorities
Resourcing & HR are your customers – don’t go around them
Notice the little things
Keep relationship points the same
4) Flexing the Business Model
“To stand still is to fall behind”Gordon Forward
Spot your exposures/look at your pareto analysis and keep building a more rounded business
Pull out of unprofitable clients & sectors
Change your pricing model – know your profitable limits & level of “seller power” with individual clients
The 3 S’s….Silence, solitude, solutions
5) Dare to be Different
USPs
No commission!
No specified hours for head-hunters
Commercial pricing – create some fun/skin in the game
Seek forgiveness not permission
No targets
6) Funding
Funding Expansion
Lots of routes – for us, it’s the Bank Know your cash – daily, weekly, monthly & 3-month forecasts When running projections:
Headcount Desk space/infrastructure IT equipment Major outflows e.g. VAT/Corporation tax/annual profit share
Don’t ask for money when you need it! Bring them in on the journey, get them excited about your business
and feel a part of it Plan ahead and allude to what you will need next quarter, next year…
In Summary
I hope you found our journey useful…
The 6 concrete pillars to growing The Curvy Way1. Culture2. Brand identity3. Customer is KING4. Flexing the business model5. Dare to be different6. Funding
Thank you
@thecurvegroup
@lyndseydsimpson
www.thecurvegroup.co.uk
Lyndsey Simpson / The Curve Group
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