greenpeace tuna campaign - jamie woolley
Post on 17-May-2015
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Jamie Woolley of Greenpeace UK talks to the eCampaigning Forum 2011 about how they revived their tuna campaign.
TRANSCRIPT
How to revive an old campaign*
* and shamelessly exploit a major media opportunity
jamie.woolley@greenpeace.org @shrinkydinky
Friday, 2.05pm
Friday, 2.06pm
• Tuna fish today, soylent green tomorrow Teofan Tomescu
• There are not plenty of other fish in the sea - Princes is making sure of that Michael Reynolds
• Mmm, tastes like large scale slaughter! Heather Kennedy
• There are plenty more fish in the sea. Probably James Atkinson
• Entire species we'll destroy, so you can enjoy Trudi Hayden
• Princes: care for no-fin Rosie Gibbs
1000 emails per hour
(between 10am and 5pm)
8000 emails per day
160,000 supporters = four weeks
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