greenlight planet - social entrepreneurship - open 2011

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Scalable Social Business: Revolutionary Mechanism or Simply a Different Perspective?

NCIIA open 2011Patrick Walsh tpwalsh@greenlightplanet.com

These engines are used to:

• Generate electricity

• Process rice and spices

• Pump water

In Indian villages that have no electricity,

small diesel engines are common.

but one liter of fuel = $1 = average daily wage

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM

The Problem

1.6 billion people have no electricityThey still light their homes with kerosene lamps.

They live in a flickering haze: dirty, dangerous, and dim.

$38 billion annual fuel cost10% of kerosene users’ meager income goes up in smoke.

Higher oil prices are putting pressure on kerosene subsidies.

200B kg carbon emissionsIf kerosene lamps were a country, that country would

be one of the world’s top 25 CO2 emitters.

Villagers earning less than $1.50 per dayreadily paid $24 for solar lantern prototypes.

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Energy everyone can afford.

SCQ

It’s true: We can

do “well” by doing good.

Why are we a for-profit company, not an NGO?

But most importantly in this case,

The fastest way to do good is by doing well.

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Introducing the Sun King

Powerful FeaturesTwice the brightness of a “Hurricane” lamp16 hrs of light on a one-day chargeUnbreakable, water-sealed polycarbonate3 year battery lifetime (replaceable)Designed for rural use

™

Mode Duration

Torch Mode 16 hours

Lantern Mode 16 hours

Turbo Mode 4 hours

Charge time All day

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM11

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM12

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM

Making it work

CAN WE MAKE THE BEST PRODUCTS

FOR THE MONEY?

CAN WE ACCESS AND CONVINCE

CONSUMERS TO BUY THE PRODUCTS?

+

•Local, trusted, permanent

sales agents

•Low channel costs:

Spend money on the

product, not on

middlemen.

•Low off-the-shelf price

•Long-lasting, trustworthy

•Designed for the village

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM

Greenlight Planet Confidential and Proprietary Energy everyone can afford TM

Are “social” businesses really so different from “traditional” companies, in terms of their motivation or their yield?

Profit Yield ($)

Social Yield (?)

Trend

Who is this useless Co.?

What is a social business? Should it be managed in a different way?

• Should it pursue profit to a lesser degree?

– If so, would it ever be capitalized in the first place? And could it survive in the long term?

• Should it be driven in a more “social” way than any other business?

– Aren’t the most profitable businesses already driven not only by ROI, but also by management’s passion for the mission at hand?