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GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
The Steadfast Supporter:
Identifying, Engaging, and Retaining Long-Term Donors
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
My contact information:
• Rebecca Schimke• Communications Specialist • United Way of Greater Milwaukee & Waukesha County• email: rschimke@unitedwaygmwc.org• p/f: 414-263-8125
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Recruiting New Donors
• Make the initial ask • Sell new donors on United Way• Why are you relevant in your community?• Include donors in the conversation
• listening sessions/surveys/roundtables
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Make United Way Part of the Culture• Focus on relationships with Employee Campaign Coordinators• Forget campaign season – focus on year round engagement• Provide value other than just giving/campaign• Not every communication is an ask
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
New Hire Brochure
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Who are your donors?
• Identify target audiences• Are there groups that stand out? • Are there missing opportunities in your community?
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Be Creative to get your donors back!
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
United Way Donor Groups
• What can you do to use demographic groups in your existing donor base?
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Leadership Donors
• Special Events• Targeted emails • Recognition at existing events• Leadership Registries
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Tocqueville Society
• Special event or section of event • Targeted newsletters to keep the informed• Quarterly phone calls
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Loyal Contributors
• Exclusive communications• Signature event or include recognition at
all events
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Retirees
• Work with Employee Campaign Coordinator to maintain lists in database • Will employer still solicit on United Way’s behalf? • Change to residential campaign • See if Retiree groups exist and visit them! • Promote Volunteerism
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Volunteers
• Make volunteering a family affair• Signature projects that become annual events • consider partnering with other organizations
• Create annual opportunities • Day of Action• Season of Caring• Volunteer Week
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Engaging the Unengaged Donor
• New ideas to get existing donors excited about United Way• Affinity groups• Sponsorships• Campaign Video
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
GREAT RIVERSGreat InnovationsTWENTY FIFTEEN
Group Breakout
• Split into groups• Identify your top three strategies for donor retention • Pick one wish list idea as well
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